Repeat Visits Research Articles

Towards the sustainability of tourist destinations: the role of trip quality and perceived value in increasing revisit intention at Madiun Umbul Square

The leisure tourism industry has become highly competitive, offering tourists a multitude of travel options that influence tourists' decisions. Therefore, tourism managers must understand visitor behavior to maintain tourism destinations. The sustainability of a tourist attraction can be influenced by repeat tourist visits, which is easier to achieve than attracting new tourists. Destination managers must continue to improve the quality of products and services to increase the overall value perceived by tourists, which ultimately encourages repeat visits. This research aims to investigate the relationship between trip quality, perceived value, and revisit intention among visitors to Madiun Umbul Square. This quantitative research uses an online questionnaire distributed to visitors to Madiun Umbul Square, with samples collected through incidental sampling. A total of 125 complete questionnaire responses were used as research data and analyzed using multiple regression to ensure the relationship between variables. The results of this research reveal that trip quality, apart from having a direct impact, also indirectly influences revisit intention through perceived value. This study shows the important role of perceived value in increasing the influence of trip quality to increase revisit intention. Future research suggests that researchers can further identify key attributes that form overall perceived value, especially by ensuring visitors experience trip quality positively and include other variables in this research model by adding a satisfaction variable as an antecedent of revisit intention. Previous research recommends that quality and perceived value measurements always accompany satisfaction surveys. This is because quality and value are the main drivers of satisfaction.

Harnessing the power of infection prevention and public health data systems to support health care in Washington State during the COVID-19 pandemic

State health departments' (SHD) role in infection prevention and control (IPC) includes robust educational and consultative services for various health care settings. During the COVID-19 pandemic, Washington-SHD (W-SHD) IPC staff conducted remote and on-site Infection Control Assessment and Response (ICAR) consultations for long-term care (LTC) and non-LTC health care facilities. ICAR consultations were classified as "reactive" in response to a COVID-19 outbreak or "proactive" to help facilities improve IPC protocols. Facility addresses were geocoded to census tracks, classifying urban or rural areas. Facility types and characteristics were analyzed, assessing theimpacts of repeat visits. All descriptive statistics, Pearson's χ2 tests, and odds ratios were calculated. Between March 2020 and December 2022, W-SHD conducted 3,093 ICARs at 1,703 health care facilities in 94.9% (37/39) of Washington counties. Of the total visits, most were in LTC (90.5%) and 48.9% were reactive. Facilities with initial on-site ICARs had 1.5 times the odds of having a repeat visit than facilities with initial remote visit (95%CI: 1.21, 1.87). Maintaining strong connections with health care facilities can help bolster infection prevention practices and minimize loss of information at the facility level. Evidence-based findings on the sustainability of the W-SHD's ICAR services during the COVID-19 pandemic illustrated the value of public health IPC programs.

Beyond Ethnic Dining Experience: The Humanizing Factor

Ethnic restaurants play a crucial role in the hospitality industry as they preserve and bridge the rich cultural heritage of the past with the evolving demands of current and future customers. This study identified key elements that shape the dining experience, providing valuable new insights. This research aims to analyze the role of ethnic food authenticity and customer interaction as antecedents of the ethnic dining experience as well as their impact on customer delight in ethnic restaurants. This study is a quantitative survey utilizing cross-sectional data gathered through the purposive distribution of questionnaires. A total of 428 samples were collected from three types of ethnic restaurants, specifically those with Sundanese, Balinese, and Padang backgrounds. SmartPls was used for the statistical analysis, which followed the PLS-SEM method. The findings of the research confirmed that three hypotheses were supported (p-value < 0.05, CI 95%). The strongest influence was from customer interaction (0.465), followed closely by ethnic food authenticity (0.462). In terms of consumer experience, the ethnic dining experience demonstrated a strong mediating role and direct influence on customer delight (0.871). These results align with previous studies, indicating that customer delight can be predicted and explained adequately (R² = 0.759; Q²_predict = 0.696). These findings offer valuable insights for ethnic restaurant managers in their marketing efforts to retain customers and encourage repeat visits. Managers should also carefully consider the layout and spacing of tables to ensure customer comfort and facilitate interaction with dining companions. A limitation of this study is its focus on restaurants in major cities. To generalize the findings, future research should include samples from ethnic restaurants in tourist destinations where culinary tourism is significant.

푸드코트 단체급식의 선택속성이 재방문의도에 미치는 영향

The purpose of this study is to identify the attributes of food court group meals and to determine the influence of the selection attributes on customer satisfaction and revisit intention. Therefore, 222 questionnaires were collected from customers who experienced food court group meals from March 1, 2024 to March 10, 2024 and used for statistical analysis. The results of the analysis showed that, first, among the attributes of group meal selection, staff service and food quality had a positive impact on customer satisfaction and repeat visitation. Second, customer satisfaction positively influenced the intention to revisit. Third, among the optional attributes of group meals, staff service fully mediated customer satisfaction and positively influenced revisit intention, and food quality partially mediated customer satisfaction and positively influenced revisit intention. Therefore, this study aims to provide implications and basic data that can help food court group meal operators to establish strategies for food court group meal operations by designing directions and marketing plans that can increase customer satisfaction and actively introduce them to secure loyal customers by increasing revisit intention.

The Effect of the Consumption Propensity of Customers Using the Skin Care Room on the Satisfaction of Using the Skin Care Room

This research was conducted to investigate the overall tendencies that consumers exhibit when choosing and purchasing skin care services at skin care clinics based on their basic consumer preferences, with the aim of understanding how these tendencies influence satisfaction with skin care clinics. The specific methods used to achieve this research objective were as follows: The study targeted women who use skin care clinics. Specific analytical methods included frequency analysis, factor analysis, and reliability assessment using Cronbach’s alpha coefficient. Descriptive statistics, t-tests, correlation analysis, and multiple regression analysis were conducted, with statistical processing performed using the SPSSWIN 21.0 program. The results of this study are as follows: Firstly, differences in consumer preferences according to the general characteristics of the respondents were investigated, revealing that practical consumer tendencies significantly varied based on age, marital status, education level, and monthly income. Secondly, differences in satisfaction with skin care clinics according to the general characteristics of the respondents were examined. The consumer tendencies were ranked in order as practical, ostentatious, impulsive, and thrifty, with higher income correlating significantly with greater satisfaction with skin care clinics. Thirdly, the impact of consumer tendencies on satisfaction with skin care clinics was investigated. It was found that practical, ostentatious, and thrifty consumer tendencies all significantly influenced satisfaction with skin care clinics. Therefore, higher levels of practical tendencies and lower levels of ostentatious tendencies were significantly associated with higher satisfaction with skin care clinics. The research findings indicate that consumers prefer high-quality care at lower prices when using skin care clinics. By understanding these consumer tendencies, designing customized programs tailored to consumer preferences can improve customer satisfaction and encourage repeat visits, leading to wiser consumer choices when selecting skin care clinics. It is hoped that this information will be utilized effectively and contribute positively to the industry.

Pengaruh Promosi Melalui Media Sosial dan Word of Mouth Terhadap Minat Kunjungan Ulang Pasien

The purpose of this study was to determine the effect of promotions through social media and word of mouth on the intention to revisit PINDAD Hospital patients, with a patient population of PINDAD Hospital with a sample of 100 respondents taken by purposive sampling method. Data was collected by distributing questionnaires directly and also using the Google form. After the validity and reliability tests were carried out, the analysis was carried out with the classical assumption test, multiple linear regression analysis tests, the coefficient of determination, the f test and t test. The results showed that promotions with social media and word of mouth had a positive and significant effect on patient repeat visits, which means that if promotions with social media and word of mouth were increased, the patient's repeat visits would also increase significantly.

Pengaruh Komunikasi Pemasaran dan Citra Destinasi Terhadap Kunjungan Ulang Ke Atlantis Land Surabaya

This research aims to determine the influence of marketing communications and destination image on repeat visits to Atlantis Land Surabaya. The research population consisted of people who had visited Atlantis Land, with a sample of 100 respondents selected using purposive sampling techniques. Data collection was carried out using a questionnaire distributed via Google Form. The results of the analysis show that the two independent variables, namely marketing communication and destination image, have a significant influence on repeat visits. This research provides insight for Atlantis Land managers to understand visitors and design marketing strategies that suit their needs.

Perceived Risks on Tourist Destination Loyalty in Cavite City Shaped by Food Satisfaction

The study explores the relationship between tourists’ satisfaction with local food and loyalty to Cavite City, Philippines. While shedding light on the mediating role of perceived risks, encompassing COVID-19, man-made and natural related risks, in shaping this relationship. Destination loyalty pertains to the strong desire of tourists to revisit and recommend a destination, whereas satisfaction with local food triggers heightened participation in gastronomic experiences and nurtures destination loyalty, thereby motivating repeat visits. On the other hand, the research also assesses how perceived risks influence the link between tourists’ food satisfaction and loyalty to the destination. These perceived risks, spanning COVID-19, man-made, and natural risks, may influence tourists’ decision-making and behaviour, impacting their willingness to dine out and destination preferences. The study findings reveal that tourists’ satisfaction with local food significantly boosts destination loyalty, even in the presence of potential risks linked to natural disasters and human-induced risks. Moreover, the research highlights the significant impact of perceived risks on tourists’ decision-making processes and underscores the necessity for destinations to prioritize their safety image. Destinations can effectively attract and retain tourists in a highly competitive landscape by ensuring satisfaction and fostering loyalty through risk mitigation measures.

A variety of inflammatory shadows caused by COVID-19 on chest CT that closely resembled lung cancer in annual lung cancer screening.

e23122 Background: Chest X ray (CXR) has been the most common screen test procedure for detection of lung cancer. Before COVID-19, we have shown that repeat visitors (R) had a significantly lower proportion of CXR abnormalities requiring medication than the first-time visitors (F) at annual lung cancer screening. (Kimura T. Health Prim Car, 2021). During COVID-19, we reported that the influence of large waves of COVID-19 in annual lung cancer screening. (Kimura T. abstract No. e18596, ASCO annual meeting 2023) Because of the widespread use of vaccines, the XBB variants, derived from Omicron BA.2, has mainly cold-like symptoms. These variants spreads more easily than the original or the Delta variants. In Japan, since May 2023, COVID-19 has been made less dangerous under the Infectious Disease Control Law, which loosens the restrictions on wearing masks and having close contacts. No longer visits the hospital unless there is a high fever or dyspnea. Hypothesis is that there is a difference in lung cancer screening after a COVID-19 infestation compared to during and before COVID-19. Methods: Our clinic “MedCity21” is a university outpatient clinic for medical check-ups as a part of private health screening programs. Our facility allows COVID-19 diagnosed participants (pts) 5 days after onset or 24 hours after symptoms have abated. When the abnormalities were detected on CXR, pts were notified in a week by telephone request and invited to our specialty clinic for chest CT scan as further examination. By year from 2018 to 2023, we examined the varieties of abnormal shadows on CXR and CT and compared the differences using the chi-squared tests. Results: In 2023, there were 15072pts were visited our clinic for private health screening, among them, 13451pts (F:23.8%, R:75.2%) had chest X-rays performed. The January 2022, percentage of pts with a history of COVID was 1.68%, gradually increased, reaching 46.6% in December 2023. There were 226pts (1.68%) with CXR abnormalities requiring further investigation. The rates in F and R were 3.06% and 1.23%, respectively. The distributions of CXR and CT variations on R group were consistent with our previous report. However, significantly increased rate of inflammatory changes in CT findings (16.3%) in F group compared to each previous year (3.2-6.9%). (p = 0.014) We experienced a variety of inflammatory shadows on chest CT that closely resembled lung cancer. Such shadows were confirmed to have shrunk or disappeared on CT scan 1-2 months later. Conclusions: The pts who had ever had COVID-19 gradually increased. This was accompanied by an increase in the number of inflammatory shadows that were difficult to differentiate from lung cancer. It is better to follow up patients with CT or CXR for a month instead of immediately examining them. COVID-19 may cause concomitant bacterial or viral pneumonia; COVID-19 may affect the immune mechanisms of healthy individuals.

Analysis of Brand Equity in Enhancing Repeat Visitation Rates in the Hospitality Industry

Analysis of Brand Equity in Enhancing Repeat Visitation Rates in the Hospitality Industry

Influence of Cultural Heritage Preservation on Tourism Development in Egypt

Purpose: The aim of the study was to assess the influence of cultural heritage preservation on tourism development in Egypt. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The preservation of cultural heritage significantly influences tourism development by attracting visitors interested in experiencing historical and cultural landmarks. This preservation fosters a deeper appreciation of local traditions and histories, enriching the tourism experience and distinguishing destinations from others. Investment in cultural heritage not only safeguards historical sites and practices but also boosts local economies through increased tourist expenditure. By maintaining and promoting cultural heritage, communities can offer unique and authentic experiences, which are highly valued by tourists. This, in turn, can lead to sustainable tourism growth, as it encourages repeat visits and word-of-mouth promotion. Additionally, cultural heritage preservation often leads to improved infrastructure and facilities, further enhancing the overall appeal of a destination. Implications to Theory, Practice and Policy: Cultural conservation theory, heritage interpretation theory and tourism destination management theory may be used to anchor future studies on assessing the influence of cultural heritage preservation on tourism development in Egypt. Promote best practices in heritage conservation and tourism management that prioritize authenticity, community involvement, and sustainable development. Advocate for integrated policy frameworks that align heritage preservation goals with tourism development objectives.

Analysis Of Service Quality On Internal Disease Poly Patients' Interest In Returning Patients At Gambiran Hospital, Kediri City

Background. Quality service provides satisfaction to customers, which ultimately results in customers making repeat use/interest in repeat visits and recommending the health service to others. Quality health services include five dimensions of quality, namely tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (guarantee) and empathy (empathy). The aim of the research is to analyze the quality of service on the interest in repeat visits of internal medicine polyclinic patients at Gambiran Regional Hospital, Kediri City. Research methods. Quantitative research uses a cross-sectional approach (cross sectional study). The population in the study were all new internal medicine patients who visited the Gambiran Regional Hospital, Kediri City with a sample of 105 respondents. The sampling technique uses purposive sampling technique. The independent variable is service quality (tangible (physical evidence), reliability, responsiveness, assurance and empathy) and the dependent variable is interest in repeat visits. Data collection techniques used questionnaires and were analyzed using chi-square. Research result. The chi square test results for the dimension of physical evidence (tangible) are PR=2.221, 95%CI =1.078-4.533, p-value = 0.037 and the dimension of reliability (reliability) is PR=5.903, 95%CI =2.207-15.785, p-value = 0.037, which means that there is a relationship between physical evidence (tangible) and reliability (reliability) with the interest in revisiting internal medicine polyclinic patients at Gambiran Regional Hospital, Kediri City. The dimensions of responsiveness (responsiveness), assurance (assurance) and empathy (empathy) have no relationship with interest in revisiting internal medicine polyclinic patients at Gambiran Regional Hospital, Kediri City (p-value ≥ 0.05). Conclusion. There is a relationship between the quality of service in the tangible dimension (physical evidence) and reliability (reliability) on the interest in repeat visits of internal medicine polyclinic patients at Gambiran Regional Hospital, Kediri City. Therefore, there is a need for synergy among one work unit to increase interest in repeat visits.

Relationships Between Theme Park Ride Experience and Loyalty: The Moderating Role of Past Experience

ABSTRACT Understanding the relationship between theme park ride experiences and visitor loyalty is crucial yet still not fully elucidated, particularly regarding differences between first-time and repeat visitors. Drawing upon the experience economy framework and the theory of experienced utility, this study explores how various aspects of theme park ride experience (education, aesthetics, entertainment, and escapism) influence visitor loyalty (revisit and recommendation intentions), considering the moderating effect of past experience. Structural equation modeling and invariance tests were conducted on data collected from 412 theme park visitors in China. Results indicate that the four dimensions of theme park ride experience have varying impacts on patrons’ revisit and recommendation intentions. Additionally, first-time visitors’ intentions are more influenced by active participation experiences compared to repeat visitors. This study advances the theoretical knowledge of theme park ride experience and offers practical implications for park management.

Pengaruh Karakteristik Individu Terhadap Minat Kunjungan Ulang Pemeriksaan Antenatal Care (ANC) Di Rumah Sakit Umum Ridos Medan Tahun 2024

Antenatal Care (ANC) examinations are an important strategy in reducing the Maternal Mortality Rate (MMR) and Infant Mortality Rate (IMR), which are currently still high. Ridos Medan General Hospital is one of the hospitals that provides Antenatal Care (ANC) examinations with a low percentage of pregnant women who make repeat visits for Antenatal Care (ANC) examinations, namely 889 pregnant women who carry out Antenatal Care (ANC) examinations while those who do There will only be 498 pregnant women repeat visits for Antenatal Care (ANC) examinations in 2022. This type of research is a survey with an explanatory research type, which aims to explain the influence of individual characteristics (age, education, occupation, parity, health condition, pregnancy interval, income). , distance, attitude, knowledge, husband's support, and satisfaction with health workers) on interest in repeat visits for Antenatal Care (ANC) examinations at Ridos Medan General Hospital in 2023. The research was conducted at Ridos Medan General Hospital. The population in this study were pregnant women. The sampling technique was Accidental Sampling as many as 89 people. The data analysis used is multiple linear regression. The results of the study show that the variables that influence interest in repeat visits for Antenatal Care (ANC) examinations are education, knowledge, attitudes and satisfaction with health workers. The contribution of these four variables to interest in repeat visits for Antenatal Care (ANC) examinations was 57%. Of the four variables, the one with the strongest influence on interest in repeat visits for Antenatal Care (ANC) examinations is knowledge (B=0.475). Respondents' interest in repeat visits for Antenatal Care (ANC) examinations was generally in the low category, namely 40.4%, medium at 32.6%, and high interest in repeat visits for Antenatal Care (ANC) examinations at 27.0%. In an effort to increase interest in repeat visits for Antenatal Care (ANC) examinations, efforts must be made, namely advocacy and socialization about Antenatal Care (ANC) examinations, carrying out Antenatal Care (ANC) examinations according to standards, training related health workers and it is hoped that health workers will improve the quality of service by being friendlier, more alert, attentive and clear in conveying information.

Mature neutrophils as a marker of hypoechoic carotid plaques and a predictor of polyvascular disease progression

Aim. To evaluate the diagnostic and prognostic value of circulating mature and aging neutrophils in relation to hypoechoic carotid plaques and short-term progression of carotid and multifocal atherosclerosis.Material and methods. The study included 200 patients (89 males and 111 fe­males), aged 40-64 years. All patients underwent duplex ultrasound of the carotid and lower extremity arteries at the first visit and at a repeat visit after 12-24 months. Ultrasound morphology of carotid plaques was assessed using greyscale median analysis. Phenotyping and differentiation of neutrophil subpopulations was carried out using flow cytometry.Results. The absolute and relative number of mature neutrophils directly correlated with ultrasound indicators of carotid atherosclerosis, while the number of aging neutrophils — with the degree of lower extremity artery stenosis. Patients with hypoechoic carotid plaques were characterized by a significantly higher absolute number of mature neutrophils (p=0,0340). An increase in the number of mature neutrophils over 3023,0 cells/μL made it possible to predict the hypoechoic carotid plaques with a sensitivity of 75,0% and a specificity of 69,5%. Patients with carotid atherosclerosis progression had a higher absolute number of mature neutrophils (p=0,0140), as did patients with progression of multifocal atherosclerosis (p=0,0162). An increase in the number of mature neutrophils more than 3223,0 cells/μL was associated with an increase in the relative risk of polyvascular disease progression by 3,09 times (95% confidence interval, 1,34-7,17; p=0,0082) after adjustment for baseline cardiovascular disease risk.Conclusion. Among patients aged 40-64 years, increased numbers of circulating mature neutrophils are associated with an increased carotid plaque burden and hypoechoic carotid plaques. An increase in the number of mature neutrophils over 3223,0 cells/μL was associated with a 3,09-fold increase in the relative risk of polyvascular disease after adjustment for baseline cardiovascular risk.

Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks

Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature implies that demographic and travel characteristics are factors that may influence the perceptions of visitors. While some studies have examined the influence of these factors on marketing variables, more information is still needed to help predict visitors' post-consumption behaviours and to understand how they interpret experiences. This study explored whether experiential quality, perceived value, satisfaction, and behavioural intentions differ according to individuals’ demographics and travel characteristics. A survey was conducted collecting data from 324 visitors in presumed leading theme parks in Kenya. A t-test for independent samples and a Kruskal–Wallis test were used for the analysis. Except for gender and first or repeat visitors, the results for all other demographic and travel characteristics showed significant differences in at least one of the variables studied

Study on Australian Working Holiday Experience, Place Attachment, Revisit Behavior, and Spending Power

Abstract This study aimed to explore the effects of Australian working holiday experiences on place attachment, repeat visitation behavior, and consumption. Based on social exchange theory, place attachment theory, and destination image theory, five research hypotheses were proposed. A total of 462 valid questionnaires were collected and analyzed using confirmatory factor analysis and structural equation modeling. The empirical results indicated that Australian working holiday experiences have a significant positive impact on place dependence and place identity. In addition, place dependence and place identity have a significant positive impact on repeat visitation behavior, and repeat visitation behavior has a positive impact on consumption. The findings of this study provide valuable insights for the Australian government and tourism industry to enhance the place attachment and identity of working holidaymakers, thus increasing their intention to revisit and consumption. Therefore, the Taiwan youth working holiday program in Australia has a substantial contribution to the development of Australian tourism economy. JEL classification numbers: Z30; Z32. Keywords: Australian working holiday experiences, Place attachment, Revisiting behavior, Spending power.

Emphatic architecture: an approach to spatial quality concept in achieving adaptive retail resilience

The retail atmosphere is changing fast. A physical-based retail is developed by creating an experience with user empathy. The object of this research is an art fashion retail boutique fashion with art content and experiences that represent the uniqueness of customer segmentation. This type of retail will collapse if there are no repeat visits. Consequently, the retail resilience will be declined. Therefore, it is crucial to conceptualize how the customer experience in a retail setting influences purchasing decision-making. This study focuses on designing for customers with specific needs to gain personal experiences in art fashion retail. This experience is understood effectively through an empathic process. Spatial quality is related to the atmosphere. Understanding the atmosphere and customers is related to the existence of spatial settings, activities, senses, and behavior. The relationship between this aspect becomes the basis for developing the concept of personalizing from the customer's point of view. The strategy used is qualitative research to explore customer interaction experiences with spatial settings and gain a broad understanding of related aspects. The composition of the spatial quality elements of art fashion retail represents the customers' perception, experience, and behavior. Varied experiences include being close to a product, close to space, feeling at home, getting imaginative with settings, and uniting and strengthening social relationships. Then customers gain a comfortable atmosphere, so the existence of retail can be resilient in the latest era of retail business.

Contraceptive methods continuation and its determinants among acceptors on repeat visits to a Nigerian University Teaching Hospital: a 10-year review

Background: Family planning is a known reproductive health modality for reducing the high maternal mortality in Nigeria. Contraceptive use and continuation is thus necessary to achieve its benefits. The study aimed to determine the contraceptive options and the factors associated with the continuation of contraceptive choices among women on repeat visits. Methods: This was a 10-year retrospective study of the family planning clinic register of all clients who presented for a repeat visit for contraceptive method continuation at the University of Uyo Teaching Hospital. Results: There were 6939 contraceptive acceptors on repeat visits aged between 14 and 50 years (mean 31.6 years, SD 5.4). The majority were 26 to 30 years (32.9%), had secondary education (54.6%), were multiparous (90.9%) and chose the subdermal implant (34.9%) and the intrauterine contraceptive devices (27.7%) for continuation. There was a significant association between the women`s age (Df=3, F=10.81, p<0.0001), their educational status (Df=6, Χ2=38.5583, p<0.0001), their parity (Df= 15, Χ2 =76.8644, p<0.0001) and the contraceptive method continued. Conclusions: An interest in long-acting reversible contraceptives for continuation was found, and this is significantly associated with their sociodemographic and obstetric characteristics; however, we recommend cross-sectional and focus-group inquiries among clients in the different contraceptive-specific categories for further information on the reasons for their choices at subsequent visits.

Decoding smart tech's influence on tourist experience quality

Smart tourism technology has sparked a profound transformation within the tourism sector, notably enhancing the quality of the tourist experience, satisfaction levels, and the inclination to revisit among those exploring Ho Chi Minh City, Vietnam. This research examines the impact of smart tourism technology on these critical aspects and discusses its implications for the city's tourism landscape. A sample of 418 tourists who explored Ho Chi Minh City participated in this study, providing data through a quantitative research approach. The research findings highlight the positive impact of integrating smart tourism technology, including mobile apps, augmented reality, and personalized recommendations, on the tourist experience. These technologies enhance convenience and accessibility, leading to increased satisfaction among tourists. Moreover, smart tourism technology influences tourists' intentions to revisit Ho Chi Minh City, emphasizing the strategic importance of adopting smart tourism technology to enhance destination attractiveness, improve the visitor experience, and encourage repeat visits. Policymakers and tourism stakeholders should consider investing in and implementing these technologies to leverage their potential benefits for the tourism industry.