Aim: To analyse the challenges faced by the coconut growers and suggestion to overcome. Research Design: Ex-post facto research design. Sample: Coconut growers of Coimbatore district, Simple random sampling. Methodology: A structured interview schedule was developed to collect the data from 200 respondents. An Ex-post facto research was employed and Simple random sampling technique was used to select the 200 coconut growers. Results: Ninety-eight percent of respondents voiced concerns about their insufficient understanding of various plant protection aspects, including chemicals, spray frequency, symptoms, and application methods. Ninety-two and a half percent of respondents are worried about the toxicity of plan protection to both cattle and humans. Additionally, the lack of nearby repair facilities (89%) and the belief that traditional methods are more effective (87%) add to the difficulties encountered by farmers. Ensuring Fair Market Prices for Produce" ranked highest (88%), showing that farmers prioritize stable prices to secure their income and reduce risks. "Technical Guidance on Coconut Farming" (76%) and "Timely Availability of Quality Inputs at Subsidized Rates" (75%) were also important, indicating the need for ongoing support and reliable inputs from the government.
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