Smart design upcycling of post-production display panels into new creative materials to support thesustainable development of a circular economy in the furniture industry. The economy is currently transformingfrom a linear economy to a circular economy. This is increasingly supported by policy, legislation, industry, andacademia. A circular economy means more efficient management of renewable natural resources, which hasimplications for businesses’ bioeconomies, as expressed in the sustainable development goals of the UnitedNations’ 2023 Agenda. Our study contributes to solving a research gap by seeking to answer several questions:How can post-production residues be used to improve a company’s bioeconomy? Can they bring profit toa company while saving natural wood? Is upcycling using the smart design of post-production a helpful solutionfor material and cost savings in the bioeconomy? The outcome of our study is twofold. From a creative inputperspective, we show the creative possibilities of upcycling production residues. For business models, we refinethe conceptualisation of a sustainable SME circular bioeconomy through the profit gained from such a productsolution. Based on our research, we present conclusions and suggestions for small and medium-sized enterprises,scientists, designers, and technologists to help the furniture industry transition from a linear economy toa sustainable circular economy. This promotes company profitability and growth and helps to save natural wood.