Urban sprawling caused by industrial and economic growth has significantly affected land use and land cover (LULC). Using satellite imagery for real-time examination in Kuantan has become exceedingly expensive due to the scarcity and obsolescence of real-time LULC data. With the advent of remote sensing and geographical information systems, LULC change assessment is feasible. A quantitative assessment of image classification schemes (supervised classification using maximum likelihood and deep learning classification using random forest) was examined using 2022 Sentinel-2 satellite imagery to measure its performance. Kappa coefficient and overall accuracy were used to determine the classification accuracy. Then, 32 years of LULC changes in Kuantan were investigated using Landsat 5 TM, Landsat 8 OLI, and Sentinel-2 based on the best classifier. Random forest classification outperformed maximum likelihood classification with an overall accuracy of 85% compared to 92.8%. The findings also revealed that urbanisation is the main factor contributing to land changes in Kuantan, with a 32% increase in the build-up region and 32% in forest degradation. Despite the subtle and extremely dynamic connection between ecosystems, resources, and settlement, these LULC changes can be depicted using satellite imagery. With the precision of using a suitable classification scheme based on comprehensive, accurate and precise LULC maps can be generated, capturing the essence of spatial dynamics, especially in under-monitored basins. This study provides an overview of the current situation of LULC changes in Kuantan, along with the driving factors that can help the authorities promote sustainable development goals.