Human autobiographical memory, containing information on the self and its sociocultural surroundings, is a unique reservoir of knowledge, valuable in rural social research as well as in several other fields of study. However, the use of autobiographical memories as a source of retrospective information in (rural) social research remains largely underappreciated. This article introduces a five-step guide for designing and implementing research based on individuals’ cued autobiographical memories. The article also briefly outlines some major phenomena associated with human autobiographical memory (reminiscence bump, mood-incongruency, overgeneral memory, telescoping effect) and explains how they can affect a study based on participants’ autobiographical memories.
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