Relative Salience Research Articles

A new perspective on the role of physical salience in visual search: Graded effect of salience on infants' attention.

We tested 6- and 8-month-old White and non-White infants (N = 53 total, 28 girls) from Northern California in a visual search task to determine whether a unique item in an otherwise homogeneous display (a singleton) attracts attention because it is a unique singleton and "pops out" in a categorical manner, or whether attention instead varies in a graded manner on the basis of quantitative differences in physical salience. Infants viewed arrays of four or six items; one item was a singleton and the other items were identical distractors (e.g., a single cookie and three identical toy cars). At both ages, infants looked to the singletons first more often, were faster to look at singletons, and looked longer at singletons. However, when a computational model was used to quantify the relative salience of the singleton in each display-which varied widely among the different singleton-distractor combinations-we found a strong, graded effect of physical salience on attention and no evidence that singleton status per se influenced attention. In addition, consistent with other research on attention in infancy, the effect of salience was stronger for 6-month-old infants than for 8-month-old infants. Taken together, these results show that attention-getting and attention-holding in infancy vary continuously with quantitative variations in physical salience rather than depending in a categorical manner on whether an item is unique. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes

PurposeAlthough digital content marketing (DCM) research and industry-wide expenditure is growing very rapidly owing to the positive outcomes associated with this new pull marketing strategy, research has not completely mapped how DCM activities can be optimized in the social media brand community context. This paper seeks to understand how social media DCM activities can be optimized to achieve greater relational and monetary outcomes for different products.Design/methodology/approachA structural equation modeling procedure was used to analyze 416 survey responses obtained from members of Facebook brand communities in South Africa.FindingsThe results reveal that social media DCM consumption motives exert significant differential effects on both relational and monetary marketing outcomes in search and experience product contexts while also demonstrating the mechanism through which social media DCM consumption motives lead to contributing social media engagement behaviors.Practical implicationsThe study findings call for the need for firms to understand the motives that drive the consumption of DCM in social media brand communities. Specifically, marketers of search products should deploy more of hedonic contents such as images while simultaneously keeping highly textual DCM to a minimum in Facebook brand communities as this works better for experience products. Finally, more authentic SM-DCM activities that effectively address the authenticity SM-DCM consumption motive can result from the DCM activities of social media opinion leaders and genuine consumer–brand interactions in the context of Facebook brand communities.Originality/valueThis paper broke new grounds in three unique directions in terms of: (1) the relative salience of SM-DCM consumption motives in enhancing WTP and different aspects of SMBE; (2) the contextual influence of product type on SM-DCM activities optimization and (3) the mechanisms that underlie the effects of SM-DCM consumption motives on contributing SMBE in the Facebook brand community context.

Evolution of female song and duetting in the chaffinch (Fringilla) species complex

Female song is ancestral to songbirds and shows considerable phylogenetic signal, but its presence also appears to be labile and correlated with life‐history and ecology. While previous studies have examined the evolution of female song across species‐rich families, here we studied female song in island populations of a recently diverged species‐complex, the chaffinches (genus Fringilla). We show this behaviour has recently evolved in these populations, and probably on two independent occasions. In F. teydea, female song is performed in loose duets with males, while in F. coelebs, female song is produced solo. Populations with singing females showed year‐round territoriality and were found in regions with low seasonality – both factors previously connected with high rates of female singing. To determine the relative saliency of female songs to conspecifics, and the degree to which they instigate territorial defence behaviours, we performed a series of speaker playback experiments. In F. c. canariensis, female song could induce comparable responses to male song, whilst duetting F. teydea playback produced similar responses to solo songs, and therefore may relate to within‐pair communication instead. Our results suggest female song can be a highly labile trait that can evolve over short evolutionary timescales.

LIFE LESSONS: THE EXPERIENCES OF OLDER ADULTS LIVING IN PUERTO RICO DURING COVID-19

Abstract What life lessons emerge from a group of older Puerto Ricans concerning their experiences with COVID-19. We will review study participants’ reports of how they spent their time during the pandemic, what they found most difficult to cope with, and life lessons they learned as a result. We will use Erickson’s life course theory of psychosocial development to frame their responses to these questions, including the crises (and strengths) of generativity versus stagnation (care) and ego integrity versus despair (wisdom). We will report evidence of care and wisdom as core ego strengths resulting from their lived experience. We will also review how isolation, sense of community, and key mental and physical health factors seemed to influence how their responses suggest coping strengths. We will discuss our findings in the context of social and cultural norms of current cohorts of older Puerto Ricans, highlighting the salience of community and family relations. (150 words)

Attentional capture is modulated by stimulus saliency in visual search as evidenced by event-related potentials and alpha oscillations

This study used a typical four-item search display to investigate top-down control over attentional capture in an additional singleton paradigm. By manipulating target and distractor color and shape, stimulus saliency relative to the remaining items was systematically varied. One group of participants discriminated the side of a dot within a salient orange target (ST group) presented with green circles (fillers) and a green diamond distractor. A second group discriminated the side of the dot within a green diamond target presented with green circle fillers and a salient orange square distractor (SD group). Results showed faster reaction times and a shorter latency of the N2pc component in the event-related potential (ERP) to the more salient targets in the ST group. Both salient and less salient distractors elicited Pd components of equal amplitude. Behaviorally, no task interference was observed with the less salient distractor, indicating the prevention of attentional capture. However, reaction times were slower in the presence of the salient distractor, which conflicts with the hypothesis that the Pd reflects proactive distractor suppression. Contrary to recent proposals that elicitation of the Pd requires competitive interactions with a target, we found a greater Pd amplitude when the distractor was presented alone. Alpha-band amplitudes decreased during target processing (event-related desynchronization), but no significant amplitude enhancement was observed at electrodes contralateral to distractors regardless of their saliency. The results demonstrate independent neural mechanisms for target and distractor processing and support the view that top-down guidance of attention can be offset (counteracted) by relative stimulus saliency.

Cholinergic activity reflects reward expectations and predicts behavioral responses

Basal forebrain cholinergic neurons (BFCNs) play an important role in associative learning, suggesting that BFCNs may participate in processing stimuli that predict future outcomes. However, the impact of outcome probabilities on BFCN activity remained elusive. Therefore, we performed bulk calcium imaging and recorded spiking of identified cholinergic neurons from the basal forebrain of mice performing a probabilistic Pavlovian cued outcome task. BFCNs responded more to sensory cues that were often paired with reward. Reward delivery also activated BFCNs, with surprising rewards eliciting a stronger response, whereas punishments evoked uniform positive-going responses. We propose that BFCNs differentially weigh predictions of positive and negative reinforcement, reflecting divergent relative salience of forecasting appetitive and aversive outcomes, partially explained by a simple reinforcement learning model of a valence-weighed unsigned prediction error. Finally, the extent of cue-driven cholinergic activation predicted subsequent decision speed, suggesting that the expectation-gated cholinergic firing is instructive to reward-seeking behaviors.

Neurocognitive Dynamics of Prosodic Salience over Semantics during Explicit and Implicit Processing of Basic Emotions in Spoken Words.

How language mediates emotional perception and experience is poorly understood. The present event-related potential (ERP) study examined the explicit and implicit processing of emotional speech to differentiate the relative influences of communication channel, emotion category and task type in the prosodic salience effect. Thirty participants (15 women) were presented with spoken words denoting happiness, sadness and neutrality in either the prosodic or semantic channel. They were asked to judge the emotional content (explicit task) and speakers' gender (implicit task) of the stimuli. Results indicated that emotional prosody (relative to semantics) triggered larger N100, P200 and N400 amplitudes with greater delta, theta and alpha inter-trial phase coherence (ITPC) and event-related spectral perturbation (ERSP) values in the corresponding early time windows, and continued to produce larger LPC amplitudes and faster responses during late stages of higher-order cognitive processing. The relative salience of prosodic and semantics was modulated by emotion and task, though such modulatory effects varied across different processing stages. The prosodic salience effect was reduced for sadness processing and in the implicit task during early auditory processing and decision-making but reduced for happiness processing in the explicit task during conscious emotion processing. Additionally, across-trial synchronization of delta, theta and alpha bands predicted the ERP components with higher ITPC and ERSP values significantly associated with stronger N100, P200, N400 and LPC enhancement. These findings reveal the neurocognitive dynamics of emotional speech processing with prosodic salience tied to stage-dependent emotion- and task-specific effects, which can reveal insights into understanding language and emotion processing from cross-linguistic/cultural and clinical perspectives.

The timing and mode of foreign exit from conflict zones: A behavioral perspective

We examine the timing and mode of firm exits from host-country conflict zones. We argue that timing and mode are interdependent decisions where decision ordering matters, and show that a firm’s prioritizing of either exit timing or mode is dependent on the relative salience of two behavioral stimuli: (1) the firm’s own experience (i.e., its performance shortfall), and (2) the experience of peer firms (i.e., their exits). Using instrumental variables modeling on a sample of 101 Japanese MNE exits from 11 conflict-afflicted countries between 1991 and 2005, we demonstrate that, when mode is prioritized over timing, partial exits tend to occur earlier and whole exits later. However, when timing is prioritized over mode, the decision choices reverse: earlier exits tend to be whole and later exits partial. The outcome of one decision therefore affects that of the other in a unique and predictable manner, such that the ordering of the decisions both produces and precludes strategic choices. Our findings, based on a multidecision problem that has traditionally been treated as a single decision (i.e., foreign exit), delineate expanded boundary conditions for satisficing, as well as reconcile optimizing and satisficing behaviors.

The mobility effects hypothesis: Methods and applications

We discuss hypotheses researchers have put forth to explain how outcomes of socially mobile and immobile individuals might differ and/or how mobility experiences are related to outcomes of interest. Next, we examine the methodological literature on this topic, culminating in the development of the diagonal mobility model (DMM, also called the diagonal reference model in some studies), the primary tool of use since the 1980's. We then discuss some of the many applications of the DMM. Although the model was proposed to examine the effects of social mobility on outcomes of interest, the estimated relationships between mobility and outcomes that researchers have called mobility effects are more appropriately regarded as partial associations. When mobility is not associated with outcomes, as is often found in empirical work, the outcomes of movers from origin o to destination d are a weighted average of the outcomes of individuals who remained in states o and d respectively, and the weights capture the relative salience of origins and destinations in the acculturation process. In light of this attractive feature of the model, we briefly develop several generalizations of the current DMM that future researchers should also find useful. Finally, we propose new estimands of mobility effects, based on the explicit notion that a unit effect of mobility is a comparison of an individual with herself under two conditions, one in which she is mobile, the other in which she is immobile, and we discuss some of the challenges in identifying such effects.

Salience memories formed by value, novelty and aversiveness jointly shape object responses in the prefrontal cortex and basal ganglia

Ecological fitness depends on maintaining object histories to guide future interactions. Recent evidence shows that value memory changes passive visual responses to objects in ventrolateral prefrontal cortex (vlPFC) and substantia nigra reticulata (SNr). However, it is not known whether this effect is limited to reward history and if not how cross-domain representations are organized within the same or different neural populations in this corticobasal circuitry. To address this issue, visual responses of the same neurons across appetitive, aversive and novelty domains were recorded in vlPFC and SNr. Results showed that changes in visual responses across domains happened in the same rather than separate populations and were related to salience rather than valence of objects. Furthermore, while SNr preferentially encoded outcome related salience memory, vlPFC encoded salience memory across all domains in a correlated fashion, consistent with its role as an information hub to guide behavior.

Attachment, loneliness, and social connection as prospective predictors of suicidal ideation during the COVID-19 pandemic: A relational diathesis-stress experience sampling study.

Concerns about the impact of the COVID-19 pandemic on mental health have led to efforts to understand how pandemic-specific factors, such as decreased social contact during periods of social distancing, may relate to suicide risk. The present study evaluated personality-based risk factors and frequency of social contact as prospective predictors of suicidal ideation (SI) during the pandemic. We tested a relational diathesis-stress model of suicide focusing on insecure attachment, trait loneliness, and social contact as predictors of SI, using twice-weekly survey data collected via smartphone from a community sample (n=184) over 8 weeks. Multilevel modeling showed that both trait loneliness and anxious attachment predicted the prospective development of SI during the study period. Reduced in-person contact, but not remote contact, was proximally associated with increased SI. Participants with high attachment avoidance were more likely to develop SI in the context of reduced daily in-person contact compared to participants without these traits. Findings support a relational diathesis-stress model of suicide risk during the pandemic, showing that dispositional traits related to emotional connection with others predicted the relative salience of reduced social contact as a proximal risk factor for SI.

Parenthood: Beyond Maternity and Paternity

AbstractParenthood is a transforming and enduring experience worldwide, yet it occurs in culturally distinctive ways. Anthropologists’ analyses of this aspect of social life need to attend to these distinctions by applying concepts that are flexible but offer meaningful insights. This article investigates the complexities of modern parent–child relations, making two propositions that expand the concept of parenthood. I begin by arguing that the termparenthoodshould be more widely utilized by anthropologists when investigating kinship, due to its specificity and ability to address and contest issues of care and inequality. The notion of parenthood can reflect a diverse array of practices far beyond those of childbearing heterosexual couples—fostering, adoption, surrogacy, queer parenthoods, and parenthood via assisted reproductive technologies (ART)—while acknowledging the continued salience of normative parenting relations. I propose that feminist anthropologists could use the termparenthoodto challenge the gendered assumptions surroundingmotherhoodandfatherhood(which remain highly influential regardless of parents’ relationship forms and sexualities) and to recognize and facilitate less rigid, less binary parenting performances. Drawing on anthropological, sociological, and feminist works on kinship, reproduction, and gender, I thus advocate for the conceptual utility of the termparenthoodand point to future directions for such research.

Relative Difficulty in the Acquisition of the Phonetic Parameters of Obstruent Coda Voicing: Evidence from Mandarin-Speaking Learners of French.

A recurring finding of research on the L2 acquisition of coda obstruent voicing is that, in terms of the phonetic parameters that serve to realize the voicing contrast, learners are overwhelmingly more accurate with duration than the voicing of the obstruent itself. The current work expands our understanding of this asymmetry in two ways. First, as previous studies have focused almost exclusively on learners of English, we investigate here whether L2 learners' superior production of duration is also found among learners of other target languages via a study of Mandarin-speaking learners' production of French stop and fricative codas. Results from 18 Mandarin-speaking learners of French, primarily of beginner and intermediate proficiency who completed a sentence reading task, parallel those of previous studies with greater accuracy observed for vowel duration than the laryngeal voicing of the obstruent. Second, we explore potential sources of this asymmetry, in particular, the roles of L1 experience as well as of universal factors, namely, the relative perceptual salience of duration versus voicing, and the articulatory difficulty of voicing obstruents.

Investigating Stakeholder Salience Across The Event Management Life Cycle

A key feature of events is their temporal life cycle, yet previous studies have not distinguished between different stages of this life cycle and the relative salience of stakeholders to event managers across the event life cycle. This study uses a case study research design informed by Mitchell et al.'s theory of stakeholder identification and salience to examine stakeholder salience across the event life cycle using six case studies of tourism events in East Malaysia. The study identified that resource power alone dictated the most salient stakeholders, who had nonsubstitutable and event-specific resources. The study also found that for the events in this study, stakeholder urgency referred solely to the relative importance of that stakeholder at different times during the event life cycle. This new concept is termed "event life cycle urgency" and a framework for identifying the relative urgency of each stakeholder throughout the event life cycle is presented.

Employee Dilemmas from Competing Organizational Goals: Insights from Emergency Medical Services

Organizations face unique challenges when simultaneously pursuing conflicting organization-level objectives. We study how frontline employees deal with competing financial and social objectives within the context of Emergency Medical Services. Using data from 31 US states, we find that even in the absence of direct financial incentives, emergency crews are responsive to the financial objective of their agencies by providing differential service to patients based on their ability to pay. Private insurance and Medicare patients receive more procedures (6.1% and 1.9%) and have longer transport times (5.3% and 4.0%) than Medicaid patients after controlling for call and patient characteristics. Importantly, we also find evidence suggesting that EMS crews vacillate between the financial and social objectives between calls, depending on the relative salience of the objective.

The Sociolinguistic Salience of Linguistic Variables in Najdi Arabic

This study examines the relative sociolinguistic salience of three linguistic variables in two Najdi dialects, the bedouin and sedentary dialects. The quantitative data elicited from sociolinguistic interviews in Alajmi (2019) shows that bedouins are converging on the sedentary dialect, to varying degrees across the variables. The aim of this study is to test whether the sociolinguistic salience of the variables is the reason why there is variation in the level of convergence. Three methods have been used to measure the relative salience of the variables, the Social Category Association Test (SCAT), dialect identification task and multiple interviewers. The data from all three methods agree with the level of convergence in the production data (Alajmi, 2019). The variable that shows high level of convergence to the sedentary variant was found to be salient, while the other variables which show low levels of convergence were not salient.

Oxytocin and testosterone administration amplify viewing preferences for sexual images in male rhesus macaques.

Social stimuli, like faces, and sexual stimuli, like genitalia, spontaneously attract visual attention in both human and non-human primates. Social orienting behaviour is thought to be modulated by neuropeptides as well as sex hormones. Using a free viewing task in which paired images of monkey faces and anogenital regions were presented simultaneously, we found that male rhesus macaques overwhelmingly preferred to view images of anogenital regions over faces. They were more likely to make an initial gaze shift towards, and spent more time viewing, anogenital regions compared with faces, and this preference was accompanied by relatively constricted pupils. On face images, monkeys mostly fixated on the forehead and eyes. These viewing preferences were found for images of both males and females. Both oxytocin (OT), a neuropeptide linked to social bonding and affiliation, and testosterone (TE), a sex hormone implicated in mating and aggression, amplified the pre-existing orienting bias for female genitalia over female faces; neither treatment altered the viewing preference for male anogenital regions over male faces. Testosterone but not OT increased the probability of monkeys making the first gaze shift towards female anogenital rather than face pictures, with the strongest effects on anogenital images of young and unfamiliar females. Finally, both OT and TE promoted viewing of the forehead region of both female and male faces, which display sexual skins, but decreased the relative salience of the eyes of older males. Together, these results invite the hypothesis that both OT and TE regulate reproductive behaviours by acting as a gain control on the visual orienting network to increase attention to mating-relevant signals in the environment.This article is part of the theme issue ‘Interplays between oxytocin and other neuromodulators in shaping complex social behaviours’.

Processing symmetry between visual and auditory spatial representations in updating working memory.

Updating spatial representations in visual and auditory working memory relies on common processes, and the modalities should compete for attentional resources. If competition occurs, one type of spatial information is presumably weighted over the other, irrespective of sensory modality. This study used incompatible spatial information conveyed from two different cue modalities to examine relative dominance in memory updating. Participants mentally manoeuvred a designated target in a matrix according to visual or auditory stimuli that were presented simultaneously, to identify a terminal location. Prior to the navigation task, the relative perceptual saliences of the visual cues were manipulated to be equal, superior, or inferior to the auditory cues. The results demonstrate that visual and auditory information competed for attentional resources, such that visual/auditory guidance was impaired by incongruent cues delivered from the other modality. Although visual bias was generally observed in working-memory navigation, stimuli of relatively high salience interfered with or facilitated other stimuli regardless of modality, demonstrating the processing symmetry of spatial updating in visual and auditory spatial working memory. Furthermore, this processing symmetry can be identified during the encoding of sensory inputs into working-memory representations. The results imply that auditory spatial updating is comparable to visual spatial updating in that salient stimuli receive a high priority when selecting inputs and are used when tracking spatial representations.

Mortality Awareness: New Directions.

Thinking about our own death and its salience in relation to decision making has become a fruitful area of multidisciplinary research across the breadth of psychological science. By bringing together experts from philosophy, cognitive and affective neuroscience, clinical and computational psychiatry we have attempted to set out the current state of the art and point to areas of further enquiry. One stimulus for doing this is the need to engage with policy makers who are now having to consider guidelines on suicide and assisted suicide so that they may be aware of their own as well as the wider populations' cognitive processes when confronted with the ultimate truth of mortality.

Electrophysiological Evidence for the Suppression of Highly Salient Distractors.

There has been a longstanding debate as to whether salient stimuli have the power to involuntarily capture attention. As a potential resolution to this debate, the signal suppression hypothesis proposes that salient items generate a bottom-up signal that automatically attracts attention, but that salient items can be suppressed by top-down mechanisms to prevent attentional capture. Despite much support, the signal suppression hypothesis has been challenged on the grounds that many prior studies may have used color singletons with relatively low salience that are too weak to capture attention. The current study addressed this by using previous methods to study suppression but increased the set size to improve the relative salience of the color singletons. To assess whether salient distractors captured attention, electrophysiological markers of attentional allocation (the N2pc component) and suppression (the PD component) were measured. The results provided no evidence of attentional capture, but instead indicated suppression of the highly salient singleton distractors, as indexed by the PD component. This suppression occurred even though a computational model of saliency confirmed that the color singleton was highly salient. Altogether, this supports the signal suppression hypothesis and is inconsistent with stimulus-driven models of attentional capture.