This study examines gender differences in attitudes toward sexual coercion among collegians (n =325: 89.0% Caucasian, 6.8% Afican-American, 3.0% Asian,1.0% Hispanic, and .2% Native American) at a state-supported, midwestern university. Undergraduates (64.0% female and 36.0% male) were queried about the degree of their support for the use of sexual coercion across a range of dating-type encounters which varied by relational familiarity and sexual intensity.Their attitudes toward appearance as a sexual cue and traditional versus non-traditonal gender role orientations were also examined in relationship to these scenerios. The results indicate significant gender differences in attitudes regarding the use of sexual coercion in dating encounters across all situations, and in the interpretation of sexual cues in the context of interpersonal interactions. Gender differences were also found in gender role orientations.However, while the results provide support for the contribution of gender to attitudes toward sexual coercion, they also indicate that sexual semitotics and gender role orientations qualify that relationship; both variables are significant predictors of attitudes toward sexual coercion. The results are discussed in terms of the evidence provided for the role of interpretive schemas in the construction of attitudes toward sexual coercion for both men and women.
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