Intention Relationship Research Articles

Investigating the relationship between brand logo, customer satisfaction, attitude and repurchase intention of online services

PurposeIn this paper, the relationship of brand logo and purchase intention is investigated along with the mediating role of customer satisfaction, brand preference and brand attitude. The research is conducted on an online passenger transport company called Tapsi.Design/methodology/approachIn this study, we examine the positive effect of brand logo on brand attitude, consumer satisfaction and strengthening the intention to buy and brand preference by customer satisfaction. The statistical population was randomly selected. We design a conceptual model and then prepare a standard online questionnaire and send it to the target groups. Among this, the participants, 59% are women and 41% are men. After collecting the data through the software Smart-PLS3, we start the analysis. According to Cronbach's alpha and AVE, the validity and reliability of the model are confirmed.FindingsThe study shows that the brand logo has a positive and direct influence on customer attitude and satisfaction, and customer satisfaction mediates the purchase intention and brand preference. Given that the brand logo describes the company, managers must be very sensitive to design of a proper logo and spend enough time and money on it.Originality/valueFew studies have examined the effectiveness of the brand logo the present study and the results show that the brand logo and its structures are directly related to brand attitude as a result of consumer satisfaction in all services even transportation services. The first thing consumers see when they first use a company’s services is the company logo. The brand and its logo can change the attitude and decision of the customer. Past studies have also shown that the brand logo can have a direct impact on customer satisfaction and customer preference for the brand. Therefore a model was prepared and the mentioned variables were selected. Brand preference as a mediating variable has a positive role on buying intention. However all relationships and their predictive power have been confirmed.

Foreign language proficiency, career behaviors, and turnover‐related outcomes: A social cognitive career theory perspective of host country national employees in foreign subsidiaries

AbstractWhile the majority of employees in foreign subsidiaries are host country nationals (HCNs) who use English as a second language in their work tasks, little research focuses on the impact of English proficiency on their career‐related behaviors and outcomes. This paper applies social cognitive career theory (SCCT) to link HCN employees' English proficiency to their career‐related behaviors and outcomes in two time‐lagged studies in foreign subsidiaries. Study 1 conducted with 542 HCN employees in the Philippines suggests that career environment exploration mediates the positive English proficiency–turnover intention relationship. Study 2 conducted with 493 HCN employees in Japan suggests self‐initiated headhunter contacts to mediate the positive English proficiency–voluntary turnover relationship and job embeddedness moderate the self‐initiated headhunter contact‐turnover relationship.

SUSTAINABLE BEHAVIORS AND PERSONALITY MODERATING THE STATUS GOAL AND PURCHASE INTENTION RELATIONSHIP OF LUXURY BRANDS

Luxury brands are related to two major mechanisms of social adaptation: value-expressive and social-adjustive. Researchers have established that these two functions are likely to influence customer purchase intention. Additionally, evidence suggests an interaction between sustainability beliefs and personality traits. Traditional, luxury brand purchasers are considered carefree of sustainability considerations. Therefore, a research gap exists regarding sustainable behaviors and personality issues in relation to luxury brands. Thus, building on a model of the effects of the value-expressive and social-adjustive functions of luxury brands on purchase intention, this study analyzes the effects of two types of moderating variables, namely, sustainable consumption (anthropocentrism, perceived self-efficacy, ecological behavior, conservatism, and egoism) and personality traits (conscientiousness, extraversion, openness, and neuroticism). Results of a structural equation modeling analysis with nested models, using a sample of 299 U.S. luxury car consumers, reveal that for the value-expressive and purchase intention relationship, only perceived self-efficacy shows a negative moderating effect. Meanwhile, for the relationship between social-adjustive and purchase intention, anthropocentrism, egoism, extraversion, and neuroticism demonstrate moderating effects. Thus, the variables here proposed primarily moderate the social-adjustive and purchase intention relationship. Therefore, luxury product firms pursuing a long-term sustainability agenda may benefit from strategies based on social-adjustive needs.

It is a match! The effect of regulatory fit on new products recommendations

AbstractOnline retailers often recommend new products to consumers. The present study examined the influence of regulatory fit on consumers' click‐through intentions of new products recommended by online retailers. We proposed that regulatory fit resulting from aligning the product's regulatory focus and recommendation message's regulatory orientation positively influences click‐through intention of new product recommendations. In a laboratory study (Study 1), we found that regulatory fit increase consumers' click‐through behaviors of new product recommendations. Study 2 replicated the findings of Study 1 in a controlled online experiment and found support for regulatory fit—click‐through intentions relationship. Study 3 found that regulatory fit increases click‐through intentions for new products but not for existing products. Study 4 supported the mediating role of perceived efficacy and boundary condition of consumer innovativeness in the relationship between regulatory fit and click‐through intentions. This study contributes to the literature on new product adoption, regulatory focus, and product recommendation strategies. Furthermore, it helps online retailors develop effective recommendation strategies for new product recommendations.

Interconnectedness between entrepreneurial self-efficacy, attitude, and business creation: A serial mediation of entrepreneurial intention and environmental factor

Entrepreneurial self-efficacy has been widely recognized as prominent in entrepreneurship, which can promote entrepreneurial intention, entrepreneurial attitude, and business creation. This paper aims at investigating the extent and relationship of entrepreneurial self-efficacy, entrepreneurial intention, entrepreneurial attitude, and business creation among graduates in Malaysia, as well as examine the serial mediators of entrepreneurial intention and environmental factors in linking this relationship. This present study used a quantitative approach with a self-administered survey directed at university students in Malaysia. A total of 282 public university graduates in the Klang Valley completed this survey, and we further analysed the data undergoing covariance-based structural equation modelling (SEM). The findings indicate that entrepreneurial self-efficacy has a robust effect on entrepreneurial intention, entrepreneurial attitude, and business creation among university graduates in Malaysia. In addition, results indicated that entrepreneurial intention and environmental factors completely mediate the serial mediation of entrepreneurial self-efficacy and business creation, while these two mediators partially mediate the link between entrepreneurial self-efficacy and entrepreneurial attitude among graduates in Malaysia.

The impact of usability factors on continuance intention to use the system for acquisition and evaluation of digital competences in the domain of education

Built on a stream of literature that has identified a lack of studies that examine the post-adoption behavior of information systems (IS) users, and especially, in relation to the usability of systems that support teaching and learning processes, this paper proposed an usability-extended Expectation-Confirmation Model (ECM) to determine the variables that impact users' continuance intention to use the system for acquisition and evaluation of digital competence (DC) – the CRISS platform. The model was tested using a cross-sectional survey instrument on 353 primary and secondary school teachers in six European countries who participated in the ongoing pilot project and used the CRISS platform. Findings provided solid support for theoretical relationships posited in the original ECM. Furthermore, the continuance intention of the CRISS platform in the model was directly driven by teachers’ levels of satisfaction, perceived usefulness and perceived efficiency, and indirectly through satisfaction by perceived effectiveness. However, the level of computer skill and duration of use, expressed in hours per week, did not moderate the satisfaction-continuance intention relationship.

Understanding mobile learning acceptance among university students with special needs: An exploration through the lens of self‐determination theory

AbstractBackgroundDespite the significant emphasis on self‐determination in special education and the crucial role of mobile learning, there is a notable absence of path modelling studies that explore the effect of self‐determination on the usage of mobile learning by students with special needs.ObjectivesThis study sought to investigate the intentions of mobile learning usage among students with special needs by proposing a model rooted in the technology acceptance model, complemented by extraneous constructs from self‐determination theory (competence, autonomy and relatedness).MethodsThe data of the study was obtained online from 1298 special needs university students with eight different types of disabilities. Data were analysed with descriptive statistics, confirmatory factor analysis, structural equation modelling and bootstrapping.Results and ConclusionsThe proposed model explained 78.4% of ease of use, 85.2% of usefulness, and 76.5% of intention. 11 of the 12 hypotheses tested within the scope of the model were supported. All hypotheses examining the impacts of self‐determination theory constructs on ease of use, usefulness, and intention were validated (8 hypotheses), with the exception of the autonomy → intention relationship. Substantial empirical evidence has been acquired to support the role of the self‐determination theory in exploring the intention toward mobile learning among university students with special needs. Concurrently, a robust theoretical framework has been introduced to the field of special education to elucidate the acceptance and utilization of technology by university students with special needs.

Understanding consumers’ continuous-use intention of crowdsourcing logistics services: Empirical evidence from China

Crowdsourcing logistics-based O2O (online to offline) has been increasingly implemented to help individuals or merchants tackle down the problem of intra city instant delivery in China. However, since insufficient control is imposed on free couriers, consumers are subjected to certain risks generated by the uneven service quality provided by free couriers, such that the continuous-use intention to adopt crowdsourcing logistics may be affected in an unexpected manner. A sampling survey was carried out in China's first- and second-tier cities, with 292 valid questionnaires collected. On that basis, the corresponding hypotheses were tested using the partial least squares (PLS) method. The findings of this study revealed that trust, perceived value, and satisfaction positively contributed to continuous-use intention, where trust contributed the most. Perceived risk exerted a significant negative effect on continuous use intention. Trust is capable of notably reducing perceived risk. Crowdsourcing logistics service quality is the critical driving variable of perceived value and satisfaction. Perceived risk has a negative moderating effect on satisfaction-continuous-use intention relationship, showing that the higher the perceived risk, the weaker the effect of satisfaction on continuous-use intention. Given perceived risk, a conceptual model was built by integrating e-CSI model (e-Customer Satisfaction Index Model) and PAM-ISC model (Post-acceptance Model of IS Continuance Model). From the integration, the findings of this study are expected to provide decision-making basis for crowdsourcing logistics platforms to help solve the “last mile” delivery problem.

UNDERSTANDING THE INFLUENCE OF FOOD VALUE ON FAST-FOOD CUSTOMER BEHAVIOR: A STUDY ON THE MEDIATING ROLE OF BLOGGER REVIEWS AND MODERATING EFFECT OF CONTENT CREDIBILITY

This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibility on food blogger reviews and customers' purchase intention relationships. The quantitative method is used in this study to gather data from fast-food restaurant customers in Cairo, Egypt. Where 450 questionnaires were given out to fast-food restaurant customers, 354 valid questionnaires were gathered for analysis. The data were analyzed using SPSS and Amos software. Food value positively influences food bloggers' reviews and fast-food restaurant customers' purchasing intentions. Additionally, this research found that food blogger reviews mediate a positive relationship between food value and fast-food restaurant customers' intentions to purchase. Importantly, this study discovered that content credibility has a positive moderating impact on the relationship between food blogger reviews and the purchase intention of fast-food restaurant customers. The study contributes to the literature on tourism and hospitality, where we employed food value as a decisive and influencing factor in improving food bloggers' reviews and thus influencing fast-food restaurant customers' intention to purchase. Thus, fast-food restaurant managers should create all the suggested food values because of their impact on food bloggers' reviews and customers' intentions to purchase.

Meaningful Positioning

Indigenous women and birthing parents in Canada disproportionately face mistreatment in their maternal healthcare experiences due to systemic anti-Indigenous racism, ongoing harmful impacts of settler colonialism, and power differentials inherent in many healthcare relationships. Indigenous midwives and doulas are important leaders in resisting these conditions and reclaiming traditional Indigenous birth knowledge and practices. Ultimately, they work to uphold Indigenous self-determination and sovereignty. Grounded in an understanding of historical and current challenges regarding Indigenous maternal health, this qualitative study explored how best to situate oneself as a settler researcher and maternal health practitioner to support Indigenous maternal health in a culturally safe, anti-racist manner. In this article, key insights are shared from semi-structured interviews conducted with five prominent Indigenous scholars, midwives and community leaders. These consultants emphasized the central importance of intentional relationships in advancing the reclamation of traditional birth practices and providing culturally safe care, along with the indispensability of Indigenous midwives and doulas in these processes. Consultants also stressed the critical need for increased numbers of, and accessibility to, Indigenous practitioners in communities across the country. Settler practitioners are urged to understand the historical and contemporary impacts of settler colonialism, and the significance of building culturally safe, anti-racist relationships with their Indigenous colleagues and clients.

Should I Stay or Should I Go? The Interplay Between Scientific and Entrepreneurial Passion in Shaping the Frustration–Intention Relationship in the Academia

AbstractAcademic careers come with many joys but are frequently accompanied by frustration. In the present study, we provide a multi-dimensional measure of academic frustration. Using a sample of 312 differently frustrated academics across the globe, our study develops a new perspective on academic frustration and academics’ intention to stay or leave academia. We empirically investigate the interaction between academic frustration and scientific and entrepreneurial passion in predicting four different intention outcomes: spin-off, startup, leaving academia, and changing university. Our findings indicate that scientific passion positively determines the intention to stay in academia, whereas entrepreneurial passion prompts academics to opt out of academic careers when overly frustrated. This study contributes to multiple literature and offers practical implications for academics and institutions. From a policy perspective, we seek to provide guidance on how to deal with the intentions and actions of frustrated academics.

Relationship problem mechanisms and negative active responses: the moderating role of behavior monitoring

PurposeThis study aims to understand what primary relationship problem mechanisms can exist in the franchise channel and how exchange partners respond to them. This study demonstrates how the franchisor’s relationship problem mechanisms (threat, contract enforcement) affect the franchisee’s negative active responses (venting, threatened withdrawal).Design/methodology/approachThis study tested hypotheses through multiple regression analysis using data from 200 franchisees in Korea-based food franchise systems.FindingsThe results indicated that threat increases venting and threatened withdrawal, while contract enforcement only increases venting. Venting increases threatened withdrawal. In addition, the results indicated that the franchisor’s behavior monitoring positively moderates the relationship between relationship problem mechanisms and negative active responses.Originality/valueThis study helps strategically manage responses to relationship problems by categorizing ‘relationship problem mechanisms’ into intentional relationship problem mechanisms based on communication (threat) and unintentional relationship problem mechanisms based on action (contract enforcement). This study finds that both relationship problem mechanisms, intentional or unintentional, eventually cause threatened withdrawal directly or indirectly. Even if the threat is merely communication, not action, it is more likely to cause relationship dissolution than contract enforcement by directly triggering any negative active response. This study also finds that behavior monitoring can affect exchange partners through interaction with other management mechanisms rather than directly affecting them.

Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel

PurposeAn omni-channel is a retailing strategy that the behavior of companies adopts many retail channel types to combine and integrate cross-channel sales to meet the comprehensive needs of customers in shopping, entertainment and social networking both online and offline. This leads to several research questions of retailing omni-channel in this study. First, do channel brand trust (CBT) and store image (SI) affect re-patronage intentions through customer satisfaction (CS)? Second, regarding online rating (OR) and online involvement (OI), will CS be determined by consumer perception as well as the relevance of those attributes to the customer's re-patronage intentions? Third, do OR and OI have a role in exploring the moderating effect in the research model? Fourth, if there are positive effects from this relationship, it can generate a positive power return online. In addition, online-to-offline moves on a path for case firm omni-channel with customers' OR and OI with a reciprocal positive influence.Design/methodology/approachThis study aims to investigate the relationship between CBT, SI, CS and re-patronize intention in an omni-channel. By using structural equation models (SEMs), this study aims to investigate offline-to-online and online-to-offline re-patronizing in the Taiwan Chunghwa Telecom (CHT) omni-channel (N = 1,642). Two moderated mediation models are investigated in this study.FindingsThis study first found that CBT and CS use SI to influence re-patronize intention in the omni-channel. SI plays a mediating role in this process; OR and OI influence the relationships of CBT, CS and re-patronize intention with two moderating roles.Originality/valueThis study first found that there is a reciprocal way with two paths in an omni-channel, starting with offline-to-online, in terms of confirming the relationship of CBT, CS and re-patronize intention in an omni-channel. There are positive effects from this relationship, and it can generate a positive power return online. In addition, we found that online-to-offline moves on a path that has a stronger influence of re-patronize intention for omni-channel with customers' OR and OI.

Students’ Sustainable Entrepreneurship Intentions: The Role of Sustainable Values and Culture

Sustainable values have been enforced in societies, given individuals’ awareness of the societal challenges faced by current and future generations. Building upon the theory of planned behaviour and the value literature, this article examines whether and how sustainable values, specifically pro-environmental and solidarity values, influence sustainable entrepreneurial intentions in two different cultural contexts: Ecuador and Germany. About 297 university students were recruited to test the hypotheses. The findings reveal cultural differences in how sustainable values are associated with the behavioural mechanism that leads to sustainable entrepreneurial intentions. Surprisingly, pro-environmental values are not related to the behavioural mechanism that leads to sustainable entrepreneurial intentions in either Germany or Ecuador, whereas the solidarity values—sustainable entrepreneurial intentions relationship is fully mediated by behavioural mechanisms in Ecuador, and in Germany, the attitude towards sustainable entrepreneurship and perceived behavioural control towards sustainability partially mediate this relationship. These findings demonstrate the importance of contextualising entrepreneurial intentions in the context of sustainable entrepreneurship.

Protean career orientation to turnover intentions: moderating roles of current organizational career growth and future organizational career growth prospect

PurposeTargeting at the inconsistent relationship between protean career orientation and turnover intentions, this study aims to uncover when and why such inconsistency occurs. It emphasized the mediating role of organizational identification and moderating effects of current organizational career growth and future organizational career growth prospect.Design/methodology/approachThe authors conducted a three-wave time-lagged study over seven months, with a sample of 1,012 participants from various occupations.FindingsThe relationship of protean career orientation to turnover intentions via organizational identification was negative when current organizational career growth was high, and it was positive when current growth was low. Future organizational career growth prospect weakened organizational identification–turnover intentions relationship. Those two moderators jointly influenced the indirect relationship. For employees low in both states, the positive indirect relationship was the most significant.Originality/valueBy integrating social identity theory and social cognitive theory, this study provides a comprehensive understanding of protean career orientation–turnover intentions relationship. It also enriches studies on protean career orientation and organizational identification–turnover intentions relationship.

Do all forms of public attitudes matter for behavioural intentions to adopt solar energy technologies (SET) amongst households?

PurposeThis study aims to examine the effect of the different forms of attitudes on the behavioural intentions to adopt solar energy technologies (SETs) in Uganda. Although commonly examined, the effect of attitudes on people’s behavioural intentions to adopt SETs ought to be more distinctively examined to have a clear picture of how each of the identified sets of attitudes influences the adoption of SETs.Design/methodology/approachBased on a sample of 360 households from three urban districts in Uganda sampled using a multi-stage sampling technique, data were collected using a self-administrated structured questionnaire. The data were then analysed using partial least square–structural equation model with SmartPLS 3.0 software.FindingsThe study establishes that more specific attitudes affect behavioural intentions to adopt SETs than general pro-technology attitudes. Results reveal that both pro-environment and application-specific attitudes matter for behaviour intentions to adopt SETs amongst households. However, the general pro-technology attitudes are not significantly associated with behavioural intentions to adopt SETs.Practical implicationsThe results are important for producers and promoters of solar technology to craft appropriate promotion campaigns intended to increase the acceptance and usage of SETs. This means focussing on creating positive attitudes specific to particular applications and popularising specific uses of solar technologies.Originality/valueThe study provides an alternative approach to the general representation of the attitudes–intentions relationships by examining the differences in the attitudes developed towards the different aspects of these technologies as a substantial source of variations in adoption behaviour, which is rarely addressed.

Your communication really affect me: mediating role of team building approach in the relationship of communication barrier and turnover intention and task performance

Your communication really affect me: mediating role of team building approach in the relationship of communication barrier and turnover intention and task performance

Study of Porang Rice Purchase Intention: Moderating Role of Price Sensitivity

Food diversity become a way to gain food stability. Indonesia needs to diversify its staple food to gain food security. Porang rice as the analog rice can be a healthier paddy rice alternative for its lower glycemic index. Its electronic word of mouth (eWOM) as online promotion marketing can affect consumer’s attitude which in turn affects porang rice purchase intention based on the Theory of Planned Behavior. This research aims to investigate the eWOM influence on attitude; and consumer’s attitude towards porang rice purchase intention; and test the moderating effect of a price sensitivity towards the relationship of attitude and purchase intention. 160 respondents’ data was collected through online questionnaires and then analyzed using structural equation modeling (SEM) Warp-PLS 7.0. The research results show a significant positive influence of eWOM on attitude, as well as attitude towards porang rice purchase intention. A price sensitivity doesn’t have a significant moderation effect on the relationship between attitude and purchase intention.

Impact Of The Germane Load On Students’ Behavioral Intention On Online Courses During Covid-19: Mediating Role Of Instructional Design And Moderating Role Of E-Learning Personalization

The study is carried out to examine the impact of the germane load on the Students’ Behavioral Intention of students studying in the public universities of China. Meanwhile, the study has also examined the mediating role of instructional design and moderating role of e-learning personalization. The study has used the SEM-PLS is to examine the relationship between and among the variable. The current study has investigated the relationship between germane load and instructional design, future behavioral intentions and instructional design, and future behavioral intentions with the germane load. The survey was conducted among the university students of China who participated in online learning programs during the COVID-19 pandemic. Moreover, the mediation influence of germane load on the relationship of future behavioral intentions and instructional design has been studied. It was found that all the relationships were positively correlated. The mediation influence of instructional design was found between the relationship of future behavioral intentions and instructional design. The study has examined the instructional design as a mediator. The analysis of an instructional design focusing on setting course plans results in improved germane load, which improves the process of learning, and future behavioral intentions among students are increased. It is important to note that usage intention and germane load are benefited through an effective instructional design. Therefore, the association between usage intention and germane load is important to be examined for analyzing a good understanding of the content among students and their plan for continuing e-learning in the future. In literature, studies have worked on instructional design, which results in improved learning and intention to continue e-learning and among students. However, there is a need to explore instructional design that focuses on general course planning to improve behavioral intention in the future based on the previous learning experience. The study is among the pioneers on the issues related to e-learning mechanisms in eastern Malaysia.

Impact of social support, TAM constructs and consumers’ purchase intentions in social commerce platforms: The pathway to post COVID-19

Online social supports empower consumers to communicate and share their knowledge and experiences with each other through social commerce platforms. The communication becomes more important for online communities during the COVID-19 pandemic. Existing scholars have studied social commerce; however, lack of studies has focused on social supports and TAM constructs. Also, a growing concern on the reliability and validity of comments of online consumers would jeopardize the success of social commerce business. Therefore, the research addresses the research gap by proposing a conceptual model. On the basis of the technology adoption model (TAM), this research considers social supports, consumers online purchase intentions and the role of trust as a mediator in Malaysian context. A total of 200 respondents participated. The data are collected via online platforms and analyzed using PLS-SEM software. The results reveal that the social support, perceived ease of use and perceived usefulness have significant effects toward purchase intention in social commerce platforms. Meanwhile, trust mediated the relationship of social support and purchase intention. The present study discusses the research implications, limitations, and future directions.