The authors studied a number of projects and concepts aimed at increasing interest in the Russian education system among foreign students, as well as the functions of state structures involved in their implementation. Analyzing existing programs, the authors pay special attention to the activities of Rossotrudnichestvo. In conclusion, a number of measures are proposed aimed at developing the coordination of the work of state structures and educational institutions to attract foreign students. In the context of globalization and the active introduction of digital technologies in all spheres of society, the institution of cooperation between educational institutions of higher education and state authorities, specialized state organizations in the field of attracting foreign citizens to study at Russian universities also depends on the features of remote work and digitalization processes. The paper analyzes the main directions of the use of individual digital technologies in these respects. The main directions for increasing the presence of Russian educational organizations in the global Internet space and increasing the effectiveness of marketing digital strategies are considered.