Relations Activities Research Articles

Manajemen Hubungan Masyarakat dalam Mengembangkan Sarana dan Prasarana di Lembaga Pendidikan

Public relations management is a function of management that links educational institutions and the community. In developing facilities and infrastructure in educational institutions, it will impact public attention and concern regarding the quality of education. The research method used is a qualitative descriptive method. The research results show that 1) Public relations planning involves all parties related to the activity program being implemented, 2) Organizing the division of work, facilities and infrastructure coordinator, public relations coordinator in providing the facilities and infrastructure needed by students; 3) Implementing the public relations activity program, the school collaborates with the community by procuring facilities and infrastructure; 4) Public relations evaluation is carried out by comparing the program that has been established with the implementation of the program. Public relations evaluation is carried out by the school principal and deputy head of public relations.
 

Assessing “Cause and Effect”: Objective Based Measurement for Public Relations

Despite numerous proposed approaches, the public relations profession has failed to develop a widely adopted method for the measurement of public relations activities. In this paper, the authors propose an objective-based approach to measurement that assesses the impact of public relations by applying a “cause and effect” model based on message delivery. This approach is based on an actual measurement protocol used by a leading global industrial manufacturing company and is consistent with well-established communication theories. In this model, the authors propose a five-stage approach to measurement that includes message development and testing, message distribution, message delivery, message delivery and message impact.

Strategic Cyber Public Relations: A Case Study of PT PLN Nusantara Power’s Engagement on Instagram

In the wake of the COVID-19 pandemic, digital communication channels, particularly social media platforms, have become pivotal for organizations worldwide. This study presents a detailed analysis of PT PLN Nusantara Power’s (PT PLN NP) strategic Cyber Public Relations (PR) activities on Instagram. PT PLN NP, a leading energy company in Indonesia, adeptly navigated the digital landscape, earning recognition as the "Most Popular BUMN Subsidiary in Digital Media." Through a comprehensive exploration of PT PLN NP’s cyber PR strategies, encompassing planning, implementation, and evaluation stages, this research provides valuable insights into effective online engagement. The study delves into the contextualization of content, emphasizing its alignment with both internal company dynamics and public interests. It highlights the importance of communication strategies, focusing on the creation of valuable, engaging content tailored to audience needs. Collaborative initiatives, involving partnerships with external entities, are examined as essential components fostering brand affinity. Additionally, the study underscores the significance of real-time interaction and connection with the audience, ensuring the company’s responsiveness and fostering a sense of community. This research offers a robust framework for organizations aiming to enhance their cyber PR efforts, emphasizing the importance of Instagram as a strategic communication tool.

Local lobbying in single‐party authoritarian systems: Do institutions matter?

AbstractLobbying, and its role in the policy process, has been extensively studied in democratic states, but much less is known about similar practices in authoritarian political systems. Although a few studies have identified lobbying in China, most have focused on big businesses and national policy making, and some have argued that it is unaffected by differences in political institutions. Our paper challenges this portrayal of business lobbying in autocracies. Through a study of the lobbying activities of business associations based on documentary research and fieldwork in the northern Chinese city of Tianjin between 2011 and 2013, we show that although business associations have similar lobbying motivations to their counterparts in democracies, their specific practices are often shaped by authoritarian political institutions. While they are similar in seeking to build informal relationships with public officials, provide expertise to shape policies, and raise their profile through public relations activities and media engagement, they differ in focusing their relationship‐building efforts on helping officials with routine work, helping Communist Party organizations establish cells in businesses, and brokering between businesses and government. Rather than donating to political campaigns like their counterparts in democracies, they become legislators themselves, hire retired officials, and seek positions on advisory bodies. Rigged elections, an unreliable legal system, and restrictions on media and freedom of movement are key authoritarian institutions that shape these distinctive lobbying practices.

Pandemic public health interventions and corporate communications: Evidence from China

We investigate the impact of government public health interventions on corporate communications in this study. Based on a large quarterly sample of Chinese listed firms, we find firms respond positively to the growing information needs during the pandemic mainly through the promotion of online communications, despite government public health restrictions hindering offline investor relations activities significantly. Also, several firm characteristics including industry, financial constraints, and information asymmetry mediate the relationship between government restriction and different forms of communication. Overall, our paper provides evidence on how firms’ communications evolved in response to public health interventions.

Developing the Driver-Employer Relationship in Terms of Internal Public Relations Activities

Developing the Driver-Employer Relationship in Terms of Internal Public Relations Activities

Dijital Halkla İlişkilerde Yapay Zekâ: Bir Delphi Çalışması

Digitalization has brought many new technologies. One of these technologies is artificial intelligence, which has started a new change process in public relations. Some digital public relations duties are currently being performed using artificial intelligence, but it is still unclear what role this technology will play in the field's future. In this study, artificial intelligence is discussed in the context of digital public relations. In this vein, the primary purpose of this study is to identify new technologies and trends that may affect the future transformation of public relations. According to the purpose of the study, expert opinions were used by applying the Delphi technique in the research part. The goal of the first round of this research, which consists of two rounds, was to gather as many opinions as possible from participants on the study's subject. In the second round of the research, the points on which the experts agreed and disagreed were determined. As a result of the research, experts agreed on 55 of 59 opinions and did not agree on 4. Depending on the findings of the research, digital public relations activities in the future will likely be based on human and artificial intelligence cooperation.

Program Pembelajaran Hubungan Masyarakat Dan Peranan Pentingnya Dalam Meningkatkan Pemberdayaan Sumber Daya Manusia Di Dharma Wanita Persatuan Dinas Pertanian Dan Ketahanan Pangan Kabupaten Banyumas

Communication plays a very important role in human life. Because wherever there are humans, that’s where communication occurs. So, it is important to have and increase knowledge about communication. Not only communication between individuals in daily life, but also between individuals in organization. It is very crucial to create good and targeted communication between individuals within it, to create harmony and to avoid misunderstanding. All people and organizations live in relation to their environment. To improve the quality of this relationship, good communication is needed. Improving the quality of this communication is the field of activity of public relations. Every organization from initial to final activities will go through various integrated activities so as to achieve the best results. The glue of all these activities is the field of Public Relations activities. In the society, also in organizations, we need to know about Public Relations. Because in organization, what is very important to pay attention to is how individuals in the organizations create and develop good ways of communicating with each other. So that all organizational works can be carried out well and produce the best results. Apart from being a good goal for the organization itself, knowledge of Public Relations can also be useful for individual Dharma Wanita members to continue to improve their own quality and empower themselves even more, so that they can continue to carry out activities with other individuals in public. This increase in capability correlates with an increase in the quality of human resources, in this case Dharma Wanita members.

Analysis of the Use of Social Media in Cyber Public Relations Activities of Pondok Darul Hijrah

Analysis of the Use of Social Media in Cyber Public Relations Activities of Pondok Darul Hijrah

PENERAPAN BAURAN PROMOSI TERHADAP PROMOSI PERPUSTAKAAN KEMENTERIAN KELAUTAN DAN PERIKANAN MELALUI MEDIA INSTAGRAM

Perpustakaan Kementerian Kelautan dan Perikanan need to carry out promotions to introduce themselves to their target users. The promotions of libraries through Instagram media is interesting to talk because it is one of the core activities that libraries carry out using media that is widely used by many people. This study uses a qualitative descriptive method to analyze and describe library promotion in detail with data collection techniques are observation, interviews, and literature studies. Data analysis techniques that used in this study are data reduction, data display, and conclusion drawing/verification. Perpustakaan Kementerian Kelautan dan Perikanan has implemented elements of the promotion mix are sales promotion by procuring quizzes with prizes and awarding the best library users, personal selling through giving responses in comments and Instagram DMs, public relations and publicity through holding public relations activities and publishing activities, and direct marketing through the dissemination of information directly through Instagram. Advertising is not carried out in library promotion.
 Keywords: promotions of libraries; promotio mix; Perpustakaan KKP

IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA KEPOLISIAN RESOR KOTA (POLRESTA) SAMARINDA

The new era of rapid development of information technology today not only affects some aspects, but also activities carried out by PR (Public Relations) practitioners. This indirectly requires PR practitioners to face changes, namely the transition from the conventional era to the digital era. Conventional to digital PR activities are also known as Cyber Public Relations (CPR). One of the challenges of PR in the digital world is managing negative opinions from the public that can affect the positive image built by the organization. Currently, police agencies are one of the state institutions that are vulnerable to negative public opinion and are often threatened by their reputation in the eyes of the public. Therefore, this research aims to examine the implementation of Cyber Public Relations of Samarinda Police in shaping a positive image in the eyes of the community and what obstacles are experienced to form a positive image. In this research, the theory used is the Excellence of Public Relations theory. To reveal these issues thoroughly and in depth, this research uses a qualitative method with a descriptive approach to explain the situation and conditions of Cyber Public Relations activities of Samarinda Police. The results of this study indicate that the implementation of Cyber Public Relations by the Public Relations of Samarinda Police has not been carried out comprehensively. CPR activities of Samarinda Police only reach the level of press agentcy and public information, Public Relations also has not involved the community in CPR activities to improve their image. Some of the obstacles experienced by Samarinda Police Public Relations are related to the lack of human resources and interaction from the public in the media they manage.

Analisis performa public relation digital PDIP dan PKS

<p>Managing public relations effectively is one of goal of public institutions, including Indonesian nationalist and Islamic political parties. This article is specified to examine the degree to which did PDIP dan PKS carry out political public relations activities and the ways they managed to do so as a political marketing strategy. To do so, we adopt Kiousis & Stromback’s (2013, 2014) political public relation theory and deploy descriptive qualitative method to anaylse the data derived from the existing literature, online news report and social media accounts of PDIP and PKS. The findings are as follows. PDIP and PKS have developed diverse types of political public relation (PR) activities. Each of these political parties strived to developed political PR activities. The ways they managed to do so are dissimilar. PDIP has prioritized to manage the media, issues and crisis managements. PKS has instead, preferred managing three following types of political PR activities, which are event management that is particularly directed to address the young electorates, campaign volunteer mobilization and also strategic digital communication and interactions, especially to the young voters targeted by this party much more. PDIP seems being less interested in establishing the abovementioned three political PR activities tactically</p>

Public relations practices in local governments (municipalities)

Today, public relations has become a unit that undertakes important activities in institutions and organizations. Public relations can be categorised according to its field of activity as internal and external public relations for recognition and promotion. In this context, public relations has a unit function for the organisation, reaching the target audience and the public in general. Public relations activities in public institutions, especially in elected structures, have increased in importance in order to create a positive perspective in society. In other words, organisations aim to create corporate identity and corporate image by knowing the target audience and providing information about the organisation to the public. Local governments, one of these structures, can be briefly defined as local institutions that aim to serve the local people and are organised for this purpose. When we examine the organisational structure of municipalities as a local government model, we see that the public relations unit has been established as a unit that will organise and manage relations with the public. Under the headings of recognition and promotion, this study examines the public relations initiatives put forth by the local government within the framework of its fundamental principles

Investor relations activities and insider trading: Evidence from China

This paper examines the impact of investor relations (IR) activities involving different market participants on the listed firms’ insiders’ information acquisition and informed trading behavior. Using IR activities data of SZSE-listed firms from July 2012 to December 2021, we find that it seems that IR activities with insider trading have higher information content, especially those involving the participation of sell-side analysts or mutual fund managers. By properly timing trades according to their foreknowledge of these activities, insiders can significantly improve their returns. Our results highlight that the sell-side analysts and mutual fund managers play the crucial roles in facilitating insiders’ informed trading.

Strategi Public Relations Mandalika Grand Prix Association (MGPA) dalam Manajemen Event World Superbike 2022

Advances in technology and the digitalization of information have resulted in the media convergence movement growing and technological advances becoming more rapid. In today's media convergence era, there are various options in event management. This study aims to find out how the role of the Mandalika Grand Prix Association (MGPA) in the 2022 World Superbike event in Mandalika amidst media convergence. More than 50 thousand spectators came to watch the 2022 WSBK in Mandalika. This figure exceeded the initial target of 45 thousand viewers. One of the aspects that made the WSBK 2022 event successful was the event promotion strategy that was able to bring in tens of thousands of spectators. This success is inseparable from the role of Public Relations in branding and making events attractive. Public Relations must be observant in packaging events so as not to generate risks and issues in the community. This research is a constructivist paradigm and uses a descriptive qualitative approach, using the Ronald D. Smith model which analyzes the Public Relations strategy through 4 stages that identify 9 steps in planning public relations activities. From the research results, it was found that MGPA's Public Relations succeeded in utilizing technological advances as a means of event management to become more effective. able to build the image of World Superbike 2022 to become an event that is trusted by the community and its stakeholders. MGPA's Public Relations has succeeded in carrying out four PR roles in building the company's brand image, namely: (1) as a communicator for company stakeholders; (2) making publications; (3) carrying out Corporate Social Responsibility (CSR) activities; and (4) building the company's image program.

Issues Related to the Organization of Public Relations Activities in General Secondary Schools

In recent years, the implemented reforms in Uzbekistan in the field of education management, particularly in the management of general secondary education, are aimed at solving serious and tender problems in the system. And we know that the public relations serve the development of the society. Nowadays, the activities of almost all workplaces and organizations in our country are developed based on public relations (PR). Development of public relations of educational institutions, especially, public educational institutions, serves the development of the educational institution. This article provides information on the issues of organizing PR activities of general secondary educational institutions.

IKLIM KOMUNIKASI PT KAI (PERSERO) DAOP 8 SURABAYA DALAM MENINGKATKAN PRODUKTIVITAS KARYAWAN MELALUI KEGIATAN EMPLOYEE RELATIONS

In every company basically requires good communication in an effort to achieve the goals to be achieved. Thus, to support smooth communication within the company, it is also necessary to be supported by a good organizational communication climate. The organizational communication climate also occurs at PT KAI (Persero) Daop 8 Surabaya. Organizational communication climate, with its existence, is so important in influencing the way of life of its members so that it has an influence on the productivity of its performance. This study aims to analyze the communication climate at PT KAI (Persero) Daop 8 Surabaya in increasing employee productivity through employee relations activities and to analyze the obstacles that occur in the communication climate. The research method used by researchers is a descriptive quantitative research method, by analyzing the communication climate at PT KAI (Persero) Daop 8 Surabaya. Based on the results of a crosstab analysis of 6 indicators of organizational communication climate according to Faules and Pace including, trust, shared decisions, honesty, listening in upward communication, openness in downward communication, and attention to high-performance goals, the average results are obtained for each indicator that the organizational communication climate on PT KAI Daop 8 Surabaya employee productivity is fairly good, namely 4.02 which indicates that the communication climate at PT. KAI (Persero) Daop 8 Surabaya is running quite well.
 Keywords : Communication Climate, Employee Relations, Productivity

Managing Social Communication. Analysis of Media Relations Activities of Polish Police Press Officers

Abstract The foundation of the social communication system of the Polish police is the press officers of district and city departments, who maintain regular contact with journalists of local and regional media, and incidentally also with national or international mass media. The aim of the 2022 survey was to determine the media relations activities, techniques and tools used by officers. All press officers in the police garrison in the Silesian Voivodeship participated in the research project. 100% of press officers took part in the survey. Responding to the expectations of journalists police officers prefer direct contact with journalists, including 52% by phone. Although press officers consider social media to be a good method of contacting the public (30%), they do not use it themselves in contacts with journalists. They prefer to use the official police website (28%). Police spokesmen, due to the information they have, gain the attention of the mass media and do not have to use modern communication techniques to attract journalists. Maintaining constant contact with journalists, press officers also assessed the level of their professionalism. According to the respondents, TV journalists are characterized by the highest professionalism (41%). In second place are press and radio journalists with a similar number of indications (27% and 24%). The professionalism of Internet editorial staff was rated the worst (8%).

Sinergisitas Humas dan Media Jurnalistik Dalam Meningkatkan Citra Kerjasama PT. Grand Mecca Holidays dengan Kementrian Agama Sumatera Utara Melalui Penyediaan Jasa Ibadah Umroh dan Haji

This study aims to analyze the Synergisity of Public Relations and Journalistic Media in enhancing PT. Grand Mecca Holidays together with the Ministry of Religion of North Sumatra through the provision of Umrah and Hajj services. The community is also assisted by PT, Grand Mecca Holidah's Public Relations and Journalistic Media activities for the Ministry of Religion of North Sumatra in carrying out Religious Worship activities in the Holy Land officially and recognized by the state. It is hoped that the collaboration between the two parties will continue to make it easier for the people to go to the Holy Land. The research method used is descriptive qualitative method with data collection techniques using primary data through observation and in-depth interviews with a Public Relations officer of PT. Grand Mecca Holidays and one of the users or pilgrims of the Umrah worship travel service. The results showed that the Synergy of Public Relations and Journalistic Media of PT. Grand Mecca Holidays has a way of trying to maintain good cooperation with the Ministry of Religion of North Sumatra in getting users of Umrah and Hajj travel services. So that they can continue to be committed to the Ministry of Religion of North Sumatra. The results of this study are expected to provide insight to the public and other travel providers of Umrah and Hajj services to be able to increase cooperation with companies or other institutions through journalistic and public relations media.
 Keywords: synergy, public relations, media journalism.

Strategi Pengelolaan Reputasi dalam Kegiatan Humas Institut Teknologi Telkom Purwokerto di Disruption Era

This research will discuss the public relations activities of Telkom Institute of Technology Purwokerto as a bridge of stakeholders, with one of the main activities managing, creating, interpreting the reputation of companies and institutions in the disruption era. Reputation in higher education institutions is seen as an important aspect in creating activities related to agency communication with the public and stakeholders. Public relations in the disruption era is to have the ability to manage publications digitally, develop innovative and creative public relations programmes. The research used qualitative research methods with data collection techniques using observation, interviews, and documentation. The selection of qualitative methods is very appropriate, the data presented later will have a variety of colours and take a long time in finding the perspective or meaning of reputation for public relations itself. In the data validation process using triangulation techniques, one of the validation techniques often used in qualitative research. The results showed that the public relations unit on the Telkom Institute of Technology Purwokerto campus in interpreting reputation is very important and realising it must be ready to face the challenges of the disruption era through always improving in the management of digitalised information and building a good strategy through the method of preparing and evaluating each program through the POAC method (Plan, Organization, Actualling, Controlling). Each ITTP public relations programme has a role in shaping positive public opinion for the institution and is supported by the implementation of ISO 9001: 2015-based management policies and improving the quality of HR Educators.