Related Public Policy Research Articles

A Public Relations Policy for Private Utilities

A Public Relations Policy for Private Utilities

Wartime Public Relations-A Survey

DESPITE THE ASTRONOMICAL GROWTH of business activity during the war, two and two still make four. The same goes for public relations in wartime. During the fall of i943, the writer conducted a survey among men in a position to view the conduct of public relations in wartime. The results of that survey suggested strongly that many business firms were forgetting the basic arithmetic of relations with the public. In the pages which follow, the findings of the survey are spelled out in some detail.' First a word about method. The opinions of thirty strategically placed respondents were solicited on twenty questions. Though respondents were few, their qualifications were high and their answers comprehensive. Eleven fields of endeavor were represented: advertising, business consultants, collegiate business schools, government, journalism, management, public relations, publicity, radio, trade associations, and trade journals. Opinions, to be sure, varied widelyindeed, conflicted occasionally. By and large, however, there was a clear concensus on leading issues. The salient fact about most of the replies can be summed up simply: unsound public relations policies and practices constitute the outstanding aspect of the public relations situation since Pearl Harbor. The fact that the collaborating respondents were blessed with the privilege of hindsight doubtless facilitated the clarity of their observations but hardly affected the validity of them. Now consider the details.

A public relations policy for orthodontics

A public relations policy for orthodontics

Public Policy in Relation to the Wheat Market

Government attempts to raise the price of wheat have been so widespread during the past six years that some such action by the Canadian government was inevitable. The particular form of Canadian efforts was the result of circumstances. Participation in the London Wheat Agreement came because it was possible to make that Agreement, and probably no other international wheat agreement. The guarantee of operations conducted in the wheat futures market by Canadian Co-operative Wheat Producers Limited, the Central Selling Agency through which the western pools formerly sold their wheat, resulted from the special difficulties of that agency at a particular time. Considering the magnitude and importance of the operations, there has been comparatively little criticism, until recently, of government market intervention although lately there has been controversy with respect to the way in which it has been carried out. It is to be hoped that no difference of opinion as to the correctness of procedure at different times during recent years will obscure consideration of the future course of action.

A Public Relations Policy for Local Authorities

A Public Relations Policy for Local Authorities

Selling public enterprise to the public

AbstractThe public relations policies of public commercial undertakings found inadequate to keep consumer satisfied.