Relations Office Research Articles

Assessment of Public Awareness of University Social Responsibly in Tanzania: A case of SAUT Community Day

Purpose: Each year, SAUT engages in USR activities through Community Day, fostering collaboration between the institution and the community. The university utilized public relations tools to announce and invite participation in Community Day; however, the expected attendance was not met. The issue of low attendance, particularly among external audiences, has been a persistent challenge for the institution, and the underlying reasons for the limited engagement remain unclear. This study was crucial in its aim to identify the factors influencing attendance and to improve future engagement strategies. Methodology: The research, which employed a comprehensive descriptive design and a mixed-methods approach, integrating qualitative and quantitative methodologies, was thorough in its exploration of community day participation. The qualitative aspect delved into individual perspectives on the low participation, offering comprehensive suggestions for enhancement. The quantitative survey, on the other hand, comprehensively assessed public awareness and involvement in SAUT Community Day. Data was gathered from 120 respondents through a self-administered questionnaire and interview method to acquire insights from five academicians. Findings: The findings indicated that a significant 84% of respondents were exposed to the University Community Day through a range of public relations toolkits, particularly, flyers and posters whereas 16% got information through SAUT Community Radio. The findings indicated that no respondents had received community day adverts from mainstream media. Even though most respondents were aware of SAUT Community Day, the findings revealed that only 40 out of 111 respondents, accounting for 36%, participated in the SAUT Community Day. Only 10 individuals from the entire sample possess a clear understanding of Community Day. Unique Contribution to Theory, Policy and Practice: The findings are of great significance for scholars and Public Relations officers, as they validate the use of mainstream media and PR tools via social media tools to reach a large audience. The study is a valuable resource for corporate companies and universities seeking to enhance their corporate social responsibility initiatives.

Effectiveness of the Public Relations Role of the Palu Pratama Tax Service Office (KPP) in Increasing Public Awareness of Paying Taxes

The aim of this research is to describe the strategy of the Public Relations Role of the Palu Pratama Tax Service Office (KPP) in increasing public awareness of paying taxes. To describe the effectiveness of the Public Relations Role of the Palu Pratama Tax Service Office (KPP) in increasing public awareness of paying taxes. This type of research is descriptive qualitative, the subjects of this research are seven people consisting of two public relations officers in the executive service section, five taxpayers from the general public. The research method for collecting data is through observation, interviews and documentation. The analysis was carried out using 3 stages, namely data reduction, data presentation, and conclusions. The results of the research show that the strategies carried out by the Public Relations of the Pratama Palu Tax Service Office (KPP) in increasing public awareness of paying taxes are: 1) Operational strategy, carried out by the public relations of the Pratama Palu KPP, namely tax corners in four strategic locations in the city of Palu. 2.) Persuasive and educational strategy, namely the use of the sipabeta application to make it easier to manage property taxes. 3.) Collaboration strategy, KPP Pratama Palu public relations collaborates with the Regional Financial and Asset Processing Agency (BPKAD) of Palu city in socializing taxation. The effectiveness of the public relations role of KPP Pratama Palu in increasing public awareness of paying taxes: 1) As a communicator, conducting outreach with the public about the importance of paying taxes. 2) as an image maker, socialize the sipabeta system to make it easier for people to pay property taxes. 3) as a Conceptor, conveying information and educational activities to the community. 4) As a Problem Solver, plays a role in resolving problems in public communication, tax service complaints.

An Analysis of Guest Relation Officer Responses to Complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand

This study examines the role of Guest relations officers (GROs) in handling complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand, focusing on the effectiveness of various complaint management strategies and their impact on guest satisfaction. Utilizing a qualitative research approach, the study involved semi-structured interviews with 10 GROs to explore common types of complaints, the strategies employed for resolution, and the outcomes of these strategies. Findings revealed that complaints primarily concern services, food quality issues, and staff behaviour. GROs effectively managed these complaints through immediate acknowledgement, empathetic communication, and prompt problem resolution. The study highlighted the significance of follow-up actions, such as checking in with guests and offering compensatory gestures, in enhancing guest satisfaction and loyalty. Thematic analysis of the interview data indicated that well-handled complaints could transform negative experiences into positive ones, thereby improving overall guest perceptions and service quality. The research underscores the importance of training GROs in emotional intelligence and problem-solving skills and suggests that advanced technologies and structured complaint management processes are crucial for maintaining a high standard of service. This study contributes to the understanding of effective complaint-handling practices in luxury hospitality settings and provides insights into enhancing guest relations and operational excellence.

The Relevance of the Public Relations Office in Contributing Towards the Attainment of Organisational Goals: A Case Study of the Civil Aviation Authority in Zambia

The Relevance of the Public Relations Office in Contributing Towards the Attainment of Organisational Goals: A Case Study of the Civil Aviation Authority in Zambia

Strategi Komunikasi Humas DJKI Kemenkumham dalam Membangun Media Relations dengan Jurnalis: Studi pada Humas DJKI Kemenkumham & SCTV

The role of mass media is crucial in shaping public opinion and disseminating information to the broader community. A harmonious relationship between organizations and the media, particularly through public relations, is essential for conveying a positive image and maintaining public trust. This study focuses on the role of the Public Relations Office of the Direktorat Jenderal Kekayaan Intelektual (DJKI) of the Ministry of Law and Human Rights (Kemenkumham) in building media relations with journalists, with a specific focus on journalists from SCTV. The study aims to identify the communication strategies employed by the DJKI’s Public Relations Office and evaluate the effectiveness and challenges faced in their interactions with the media. A qualitative research approach was used, including in-depth interviews and document analysis to gain insights from both DJKI’s PR officials and SCTV journalists. The findings indicate that the DJKI’s Public Relations Office employs various strategies to build and maintain positive relationships with journalists. These strategies include organizing press conferences, distributing press releases, and managing social media. However, the study also identifies several challenges, such as differences in response times, information gaps, and differing expectations between the PR team and journalists. The insights from this research provide valuable information for the DJKI’s Public Relations Office and other PR practitioners on effective media management. The recommendations are expected to enhance communication strategies and strengthen media relationships, ultimately helping to achieve institutional communication goals and improve public image.

Colony in Crisis: Riots, Propaganda, and Omission in the Hong Kong Film Unit 1966–1968

In 1966, the British colonial government’s Hong Kong Film Unit inaugurated its monthly current affairs film series, Hong Kong Today (1966–1974). Initially established in 1959 under the Public Relations Office and later renamed Government Information Services (GIS), the Film Unit was a publicity arm of the Colonial Government and regularly screened films for urban audiences across twenty-five theaters as well as for rural audiences via mobile projection units. Chronicling both significant and trivial events in Hong Kong from 1966 to 1974, the Today series in 1966 would coincide with the first of three years of deadly events that radically shook Hong Kong and the globe, changing the ways in which the Crown colony saw itself in relation to the British colonial government. The archival documents surrounding these film episodes, including those featuring the 1967 Maoist riots, were recently removed by the GIS from the archive of the Hong Kong Public Records Office. To keep the historical record alive, this essay explores the archival material surrounding the missing documents by examining the dynamics behind the decisions of the colonial government leadership, GIS, and the filmmakers. It unravels the 1967 riots as a pivotal point in Hong Kong’s formation during Cold War, complex colonialism, and change in government and population relationship.

Automating Abercrombie: Machine‐learning trademark distinctiveness

AbstractTrademark law protects marks to enable firms to signal their products' qualities to consumers. To qualify for protection, a mark must be able to identify and distinguish goods. US courts typically locate a mark on a “spectrum of distinctiveness”—known as the Abercrombie spectrum—that categorizes marks as fanciful, arbitrary, or suggestive, and thus as “inherently distinctive,” or as descriptive or generic, and thus as not inherently distinctive. This article explores whether locating trademarks on the Abercrombie spectrum can be automated using current natural‐language processing techniques. Using about 1.5 million US trademark registrations between 2012 and 2019 as well as 2.2 million related USPTO office actions, the article presents a machine‐learning model that learns semantic features of trademark applications and predicts whether a mark is inherently distinctive. Our model can predict trademark actions with 86% accuracy overall, and it can identify subsets of trademark applications where it is highly certain in its predictions of distinctiveness. Using an eXplainable AI (XAI) algorithm, we further analyze which features in trademark applications drive our model's predictions. We then explore the practical and normative implications of our approach. On a practical level, we outline a decision‐support system that could, as a “robot trademark clerk,” assist trademark experts in their determination of a trademark's distinctiveness. Such a system could also help trademark experts understand which features of a trademark application contribute the most toward a trademark's distinctiveness. On a theoretical level, we discuss the normative limits of the Abercrombie spectrum and propose to move beyond Abercrombie for trademarks whose distinctiveness is uncertain. We discuss how machine‐learning projects in the law not only inform us about the aspects of the legal system that may be automated in the future, but also force us to tackle normative tradeoffs that may be invisible otherwise.

Studying and Promoting Knowledge on Sustainable Agricultural Waste Management: A Case Study in Banhan Upper Secondary School and Surrounding Schools in Hongsa District, Xayaboury Province, Lao PDR

The investigation took place at Banhan upper secondary school in the Hongsa district of Xayaboury Province. It spanned a duration of 12 months and involved providing TOT training on managing reused and recycled waste to 35 students and teachers at the school. Additionally, 48 trash bins were supplied and set up across 7 schools and 3 related offices. A school received a trash bin to collect recyclable waste that was set up for the students' practice. The findings presented that 94.71% with understanding index 1.24 SD of the students and teachers were displayed a good understanding and comprehended the project's activities, with 83.47% with sastisfacting index 0.77 SD expressing satisfaction. Only a small fraction, less than 5.29%, struggled with waste management and required further enhancement of their knowledge and skills. The waste collected from 10 locations comprising schools and offices underwent 8 rounds of 2 months collection. In total, 1,121.2 Kg of waste was disposed of, averaging 280.3 Kg per mounth. The waste output in schools increased due to the growing number of students and educators. Banhan upper secondary school accounted for the highest waste quantity output at 49.7 Kg/month (17.73%), followed by Monk lower secondary school at 36.2 Kg/month (12.91%), and Nasan primary school at 33.8 Kg/month (12.06%) and the least amount of waste was generated by the district office of Education and Sports only 13.7 Kg/month (4.89%) representively. The quantity of 4 categories of waste revealed that the burnable waste promoted largest quantity 149.9 Kg/month (4.99 Kg/day), connected by compost waste 71.4 Kg/month (2.38 Kg/day), Reusable waste 60 Kg/month (2 Kg/day) and harmful waste 2 Kg/month (0.07 Kg/day). Waste in a day per person was calculated from populalation of the institution in 8h a day (working day), result shown that district office of Natural Resource and Enviroment has a high significant in quantity of waste 0.0351 Kg (35.1 g)/person/day. Then, Phonchan primary school 0.0221 Kg (22.1 g)/person/day and Nasan primary School 0.0205 Kg (20.5g)/person/day, the lowest quantity of waste was Hongsa upper secondary school 0.0012 Kg (1.2 g)/person/day. Nevertheless, the primary emphasis of this research was on the quantities of waste can be reuse, aiming to enhance awareness among academic staff, teachers, and students. The goal is to ensure comprehension, discourage indiscriminate disposal of garbage, and promote waste reduction through practices such as reuse and recycling.

Exploring predominant marketing strategies for branding higher education institutions in Tanzania

It is worth noting that the utilisation of marketing strategies by Higher Education Institutions (HEIs) operates within a complex and unclear environment. This study, therefore, explored the predominant marketing strategies used for branding HEIs in Tanzania. The study adopted an embedded mixed methods research design. Semi-structured interviews with 12 staff members from 6 HEIs, including 6 public relations officers (PROs) and 6 registrars were utilised. An online questionnaire was also administered to 100 students through Google Forms. PROs and registrars were purposively selected, while a convenience sampling technique was applied for student participants. Qualitative data were thematically analysed, while quantitative data were analysed using descriptive and inferential statistics using SPSS version 27. The findings indicated no statistically significant differences in the marketing strategies employed by public and private HEIs. This suggests that both private and public-owned HEIs employ a diverse range of marketing strategies, encompassing both traditional and digital approaches to enhance their brand image. The study also identified that word-of-mouth recommendations from current students, alumni, and other influential individuals emerged as a particularly influential marketing channel for HEIs. University websites and various digital platforms were also identified as key branding tools. Traditional approaches such as print media, school visits, and radio/TV advertisements still hold relevance to some extent. The study recommends that HEIs continue to invest in and optimise their digital marketing capabilities while also calling for the Tanzania Commission for Universities (TCU) to provide comprehensive guidance and support for the effective utilisation of both traditional and digital branding approaches.

Help coordinate employment assistance and support for students with disabilities

October is National Disability Employment Awareness Month, and throughout the month, many disability services offices have highlighted employment for those with disabilities. But why not maintain these activities? In conjunction with your institution's career services and related offices, you can continue the emphasis on targeted employment skills and available assistance for students with disabilities.

Perception of Public Relations Officers on Government Public Relations Approaches Towards the Acceptability of COVID 19 Vaccination in Taraba State Nigeria

Perception of Public Relations Officers on Government Public Relations Approaches Towards the Acceptability of COVID 19 Vaccination in Taraba State Nigeria

Dictatorship, Health and Propaganda: The National Immunization Program (PNI) and the media campaign for compulsory vaccination

This article analyzes the films produced and broadcast between 1976 and 1978 by the National Agency and the Public Relations Office (ARP) for the campaign to publicize the mandatory vaccination that was instituted by the National Immunization Plan (PNI), created in 1975 and regulated by Decree No. 78,231 of August 12, 1976. The objective is to understand the narrative constructed through images and speeches aimed at convincing the population to make vaccination a culturally accepted practice. To achieve this, we examine the legislation on the subject during the period under analysis, namely the civil-military dictatorship. The dictatorial regime is approached based on the conceptual aspects that guide the analysis of the appropriation of health campaigns as propaganda and investments in a private and curative health model. We can therefore conclude that the initiative to create the PNI is a hiatus in this process of privatizing health, since it is not an action guided by the dictatorship's responsibility for the health of the population, but an action that involved the management of multiple actors in the health field, and which was embraced by the regime because it was a process directly linked to interests connected to the country's conservative modernization project.

It Is Time to Take Complaints Seriously? An Exploratory Analysis of Communications Sent by Users to a Public Healthcare Agency before, during and after the COVID-19 Pandemic

Taking due account of users’ perspectives is crucial for improving the quality of healthcare services. This study aimed to analyse the representations and evaluation criteria that users of a public health agency express towards care and treatment services and to explore whether and how the content and meaning of their communications varied according to pre-pandemic, pandemic or post-pandemic periods. A total of 501 communications sent to the public relations office of an Italian health agency were collected. An automatic content analysis procedure was applied to the textual corpus. Four main thematic cores were identified concerning the request for care and respect, the value of the doctor–patient relationship and the difficulties in contacting services and accessing care. Two main latent dimensions of meaning were identified, which capture the dialectic between the demand for relationships and the demand for access to care, and between attention to the relational competence of health workers and attention to the needs and rights of users. Communications collected during the pre-pandemic and post-pandemic periods mainly concern the difficulty of access to care; those collected during the pandemic period mainly concern the doctor–patient relationship. Interpersonal aspects and timely access to care appear to be crucial in users’ assessment of the quality of care.

The Effectivity of Trello Task Management Application in Campaign Management Division PT XX

Task management as one of the important aspects of business processes in the current era, through a focus on visibility and utilization of application-based office technology, web, social media, and e-commerce. Through effective task management is the key to success in achieving business goals. So, the use of relevant task management applications such as Trello is needed to organize daily tasks and work. This research uses a descriptive qualitative method with a case study approach. The sampling process was carried out using non-probability and purposive sampling techniques to explore the informants' in-depth understanding of the use of Trello as a project management tool in the organization. The results showed that Trello is effective in organizing work, improving project management processes, and contributing to organizational success. However, there are several recommendations for improvement, including the integration of Trello with communication platforms, increased use of the app's features, and efforts to socialize and evaluate future use of the app. This research highlights the importance of the organization's role in improving the quality of the use of applications and related office systems so that the achievement of organizational goals can be maximized.

Fraud threats: How organization improves the anti-fraud team quality?

This study aims to discover how the Indonesian Local Government Rural Bank improves the quality of the anti-fraud team to prevent and detect fraud based on a mechanism of the anti-fraud strategy issued by Bank Indonesia. A qualitative analysis approach was applied 12 semi-structured interviews with the anti-fraud team and related officers. The content analysis approach supported by NVivo software and has discovered several required competencies and competencies already developed by the organization’s anti-fraud team for fraud prevention and detection. This study provides a detailed discussion of how these competencies are used in the anti-fraud mechanism by identifying the gaps between the required competencies and developed competencies to give recommendations for the organization to enhance the quality of the anti-fraud team in conducting fraud prevention and detection.

Perception of Public Relations Officers of Government Public Relations Approaches towards the Acceptability of COVID-19 Vaccination in Taraba State, Nigeria

This study on perception of public relations officers on government public relations approaches towards the acceptability of Covid 19 vaccination in Taraba State, Nigeria sought to identify the public relations approaches adopted by government in the campaign for COVID-19 vaccine, examine public relations experts perception of the impact of public relations approaches in the campaign for COVID-19 vaccine in Taraba State, Nigeria and to find out the specific challenges faced by the public relations experts in the campaign for COVID-19 vaccine in Taraba State, Nigeria. The study employed the survey method of research design with a population of 158 and a sample. Using purposive sampling method, questionnaires was administered on a sample size of 103 respondents within the study area to elicit primary data. Findings of the study revealed that the government in Taraba State has implemented a diverse range of public relations (PR) strategies to promote the Covid-19 vaccine campaign. The study also found that public relations experts generally perceive the government's PR approaches positively. Furthermore, the study revealed that despite the overall positive perception of the PR efforts, several challenges persist such as vaccine hesitancy, limited access to reliable information sources and insufficient resources and funding key hurdles faced. The study concluded that the government's adoption of diverse PR strategies, including communication campaigns, media relations efforts, and collaboration with healthcare providers, demonstrates a proactive effort to engage with the public and address concerns. Finally, the study among others recommended that community engagement through grassroots initiatives, involving local influencers, community leaders, and healthcare providers and advocate for increased resources and funding to support comprehensive PR campaigns should be enhanced.

ANALISIS ARUS KAS SEBELUM DAN SESUDAH PANDEMI COVID-19 PADA BADAN PENGELOA TAMANSARI MAHOGANY APARTEMEN PERIODE 2019-2023

The purpose of this study was to compare the cash flow situation at the Tamansari Mahogany Apartment Management Agency before and after COVID-19. This study used a qualitative descriptive methodology based on cash flow data, gathering information through documentation and interviews with the chief financial officer, chief tenant relations officer, and building manager. The study's findings are as follows: 1) Cash flow in 2019 prior to COVID-19 Due to the poor occupancy rate and numerous unit handovers that were empty or unoccupied, Tamansari Mahogany Apartments saw decreased income in 2019;2) Cash flow in 2020–2022 during COVID-19. The COVID-19 pandemic caused many homes to be used as locations for self-isolation for people infected with the virus, which resulted in a rise in income for Tamansari Mahogany Apartments from 2020 to 2022. 3) Cash flow in in 2023 a COVID-19 after COVID-19 Because Tamansari Mahogany Apartments work with agents to boost occupancy compared to COVID-19, they have constant and growing income. Establishing a successful and efficient company plan and concentrating on the allocated budget are crucial for organizations.

Potential of Arbuscular Mycorrhizal Fungi to Overcome Drought Stress and Low Nutrient Availability in Dryland Farming

There is an increasing rate of land conversion in Indonesia that can threaten food self-sufficiency. Therefore farmers and the government must expand agriculture by developing agriculture on potential available lands such as drylands. However, drylands in Indonesia have low productivity due to low water and nutrient availability. This article aims to determine the potential use of arbuscular mycorrhizal fungi to overcome drought stress and low nutrient availability in drylands. The method used in writing this article is a desk literature study conducted by collecting data from various sources, such as scientific journals, seminar proceedings, and online reports available in related government office in West Nusatenggara Province. The data obtained were then analyzed qualitatively by identifying, reviewing, and synthesizing information to produce a complete and comprehensive explanation. The results of the literature study showed that arbuscular mycorrhizal fungi have the potential to overcome drought stress and low nutrient availability in drylands. The use of arbuscular mycorrhizal fungi can be a sustainable solution to increase agricultural productivity in drylands.

Potential of Arbuscular Mycorrhizal Fungi to Overcome Drought Stress and Low Nutrient Availability in Dryland Farming

There is an increasing rate of land conversion in Indonesia that can threaten food self-sufficiency. Therefore farmers and the government must expand agriculture by developing agriculture on potential available lands such as drylands. However, drylands in Indonesia have low productivity due to low water and nutrient availability. This article aims to determine the potential use of arbuscular mycorrhizal fungi to overcome drought stress and low nutrient availability in drylands. The method used in writing this article is a desk literature study conducted by collecting data from various sources, such as scientific journals, seminar proceedings, and online reports available in related government office in West Nusatenggara Province. The data obtained were then analyzed qualitatively by identifying, reviewing, and synthesizing information to produce a complete and comprehensive explanation. The results of the literature study showed that arbuscular mycorrhizal fungi have the potential to overcome drought stress and low nutrient availability in drylands. The use of arbuscular mycorrhizal fungi can be a sustainable solution to increase agricultural productivity in drylands.

Legal Remedies For Applicants For Land Registration Due To Inheritance That Has Been Distributed Inheritance But Rejected By The Land Office (Study In Blitar Regency)

The inheritance is agreed to fall to one heir, then the registration of the transfer of rights to the land can be directly made to one heir who has been determined. However, the fact that the land registration that must be taken by the heirs is different from the rules listed in Article 42 paragraph (4) of PP No. 24 of 1997. The Land Office does not accept applications for registration of transfer of inheritance as stipulated in Article 42 paragraph (4) PP land registration, so that the registration of the land must be registered first to all heirs, after which a deed of Division of Joint rights (APHB) is made for the refusal, of course, there will be legal consequences for the applicant. The problem in this study is a legal remedy for applicants for land registration because of inheritance that has been the division of inheritance but rejected by the Land Office and how the legal protection for applicants for land registration because of inheritance that has been the division of inheritance but rejected by the Land Office. This type of research is normative legal research. The method of approach uses a legislative and conceptual approach. Data sources come from primary and secondary sources of law. The results of this study indicate that legal remedies for applicants for land registration due to inheritance that has been the division of inheritance but rejected by the Land Office the factors that affect the inadmissibility of the registration of the transfer of land rights due to inheritance based on APHW are ignorance of service counter employees about the rules of registration of the transfer of land rights due to inheritance based on APHW, namely Article 42 paragraph (4) of Government Regulation No. 24 of 1997 on Land Registration. There has been no direction from the superior to the Front Office related to the National Land Agency circular on instructions for registration of transfer of Rights due to inheritance, probate grants and distribution of rights with B/HR number.02/1012/IV / 2023 dated April 13, 2023. Alternative efforts that can be made by the parties so that the registration of the transfer of rights due to inheritance based on APHW can be applied, can be done by a notary/PPAT or from the applicant himself. Efforts that can be done by a notary/PPAT one of them by filing a complaint related Land Office.