ABSTRACT Background Excessive alcohol use among college students and the associated consequences experienced is a serious public health concern for university officials. Event-specific drinking occasions, such as “game-day” are of special concern. Purpose The purpose of this study was to assess campus officials’ perceptions of implementing a policy regulating alcohol consumption during tailgating. Methods Researchers used a cross-sectional research design to survey Division-I Football Bowl Subdivision schools. Results Although enforcement varied, most institutions (68.4%) had a policy regulating alcohol during tailgating. Multiple regression analysis revealed that perceived benefits was the only construct predictive of having a policy; therefore, to advance prevention efforts, the advantages of this policy should be emphasized. Discussion Addressing alcohol use on college football game-day is imperative to promoting student health and well-being. Translation to Health Education Practice Health education specialists, presidents, and other university leaders need to take a proactive stance regarding prevention issues, including during college sports events, because they are ultimately responsible for the safety of students, faculty, staff, and visitors.