Secondary forests from abandoned shade coffee plantations are commonly found close to Neotropical cities. These peri-urban forests provide important environmental services; however, their abandonment and proximity to the city can promote an increase of exotic species that could potentially change the structure and function of the system by creating novel ecosystems. The loquat (Eriobotrya japonica) is a tree native to Asia and is recognized as a potentially invasive species in the tropical montane cloud forest region of Central Veracruz, Mexico. We analyzed the consumption of and preference for loquat fruits in cloud forest frugivorous birds. In November 2020, we established six feeding stations with camera traps in a peri-urban cloud forest fragment in Xalapa, Mexico. To determine which bird species could consume and disperse E. japonica, fruits of this and another four native species (Psychotria nervosa, Hoffmannia excelsa, Picramnia antidesma, and Xylosma flexuosa) were exposed separately. After 444 camera-days, we recorded eight frugivorous bird species, seven of which consumed E. japonica fruits. Chlorospingus flavopectus was the only species to present a level of loquat fruit consumption greater than that expected by chance. We conducted experiments to assess whether the birds preferred to consume E. japonica fruits compared to those from three native species (Cestrum miradorense, P. nervosa, and X. flexuosa) that were offered simultaneously. All bird species exclusively consumed E. japonica fruits when contrasted against P. nervosa or X. flexuosa. The only native species fruits that were consumed were those of C. miradorense, although the birds also preferred to consume loquat fruits rather than this native species. The loquat therefore represents an important food resource and could act to influence the consumption and dispersal of native cloud forest plant species. The implications for cloud forest management are discussed.