Based on an analysis of various approaches to understanding labor potential, this article presents a unique definition of socio-labor potential. It is conceptualized as a combination of the capabilities, resources, and characteristics of the economically active population that enable their participation in labor activities, the creation of material and intangible goods, and contributions to socio-economic development. The article proposes a component-based structure of socio-labor potential, with a particular emphasis on its innovative dimension. This dimension is defined as the population's readiness and ability to adapt to change, adopt new technologies, apply modern work approaches, and actively engage in digital transformation. Its significance for the development of tourism regions is illustrated using the Prykarpattia region of Ukraine as a case study. To detail the innovative dimension of socio-labor potential in the Prykarpattia region, specific types of activities contributing to the generation and application of innovative resources, opportunities, knowledge, and technologies were identified. These activities, which enhance the efficiency and development of human resources, include professional, scientific, and technical work, education, information services, and telecommunications. Collectively, they are categorized as the intellectual services sector, which plays a key role in shaping the innovative component of socio-labor potential. Innovations related to labor organization, professional training, human resource management, and the integration of digital and environmentally oriented technologies into labor practices are highlighted as pivotal in boosting productivity. An analysis of the structure and employment trends within the intellectual services sector has revealed key trends and challenges in Prykarpattia’s innovative development. The article identifies strategic priorities for the formation and effective utilization of the innovative component of socio-labor potential. These priorities encompass advancements in technological, socio-cultural, educational-professional, institutional, and human resource management innovations. They are framed within the context of addressing the challenges of wartime and supporting Ukraine's post-war recovery, emphasizing the potential for sustainable and transformative regional growth.
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