AbstractObjectiveThe aim of this study is to examine whether Americans have a latent attitude toward comprehensive electoral reform the determinants of this attitude.MethodsThe article creates and validates an index of election reform attitudes; examines the independent and interactive roles of partisanship, political interest, electoral fortunes, and satisfaction with democracy on these attitudes.ResultsWhile a majority of Americans favor comprehensive election reform, this desire is strongest among Democrats, independents, people who feel they regularly lose in elections, and individuals who are dissatisfied with democracy, with no independent effect of political interest. Multivariate results find the effect of partisanship is conditioned by whether the respondent feels they generally win or lose in elections and satisfaction with democracy. Partisanship also interacts with political interest. More interested Democrats (Republicans) are more (less) supportive of comprehensive reform. Independents who are electoral losers or dissatisfied with government strongly favor election reform and resemble Democrats, while independents who feel they regularly win or are more satisfied are more opposed and resemble Republicans.ConclusionTwo‐thirds of Americans favor modernizing and updating U.S. election laws, but these attitudes are colored by partisanship, with evidence suggesting both elite messaging and expected electoral advantage as potential influences. Additionally, asymmetric partisan interactive effects are uncovered.