The present article seeks to answer the question whether the fact that during the referendum campaign in 2015 the entitled entities had the opportunity to utilize free broadcast time in order to promote their activity affected the dominance of such content over the content concerning the issues raised in the referendum questions. Information on politics is obtained mainly from the media; the mediatization of politics is also allowed by Polish legislation, which provides for the opportunity to use free broadcasts on public media inter alia during referendum campaigns by entitled political entities. However, the possibility of using the free broadcasting time for the purposes other than stipulated in the law was not provided for. The research material was the free referendum broadcasts of the entitled entities, aired by Radio Lublin S.A., the method applied being the content analysis (quantitative and qualitative) . The main hypothesis, which assumed that the entitled entities used the allocated air time to promote themselves, inter alia through popularizing their names in the public space at the expense of the issues raised in the referendum questions, was positively verified as a result of research.