AbstractRubber articles derive most of their mechanical properties from the admixture of reinforcing fillers. Most commonly, carbon black is used as reinforcing filler. If silica is used instead, tyres made with such rubber compounds may exhibit a rolling resistance reduction by ca. 30%, which translates in substantial fuel savings of a car. Such silicas are far more difficult to mix with rubber than carbon black. Coupling agents are used as a surface modification of the filler to enhance compatibility with the polymer. Additionally they improve the ease of mixing with the rubber. The development of proper coupling agents combined with improved mixing techniques has contributed to the final break‐through of the silicareinforced “Green Tyre”.