SummarySeveral new phosphorus‐containing potential flame retardants (FRs) were prepared and evaluated for heat release reduction potential, by incorporation of the molecules into polyurethane samples, generated from methylene diphenyl diisocyanate and 1,3‐propane diol. The potential FRs were all prepared from commercial diisocyanates, with the phosphorus‐containing substructure introduced as a semicarbazone. All of the target structures were diols, to facilitate their incorporation into a polyurethane main chain. The polyurethane samples were prepared via copolymerization, and analysis clearly demonstrated that the potential FRs were chemically incorporated, prior to heat release testing. The heat‐release reduction potential of these substances was evaluated using the microcombustion calorimeter. Results demonstrated that both heat release reduction potential and char formation were structure dependent. Some of the compounds containing an aromatic core had more effect on char formation (higher char yields) and peak heat‐release rate (lowered heat release) than just phosphorus content alone.