In 2005, an editorial was published in the Journal thataddressedthechangingemphasisanddirectionofappliedecol-ogy (Freckleton et al. 2005). This editorial proposed that theJournal should increasingly target papers that would havedirect relevance to ecological management and policy whilemaintainingastronglinktobasicecologicalconceptsandthe-ories. These core aspects are still true 5 years later, but withexpanding areas of research and new management challenges;todaymorethanevertheJournalmustreachoutandofferrealinsightandoptionsformanagement.Theaimsofthisnewedi-torialaretooutlinetoauthorsandreviewersthekeyattributesthat form the basis of the papers published in the Journal ofApplied Ecology and to announce new developments in linewith our strategic vision for the journal at the start of a newdecade.TheJournal’scriticalroleininfluencingpolicyisemphasizedby the looming deadline of the Convention on BiologicalDiversity which set the target of significantly reducing bio-diversity loss by 2010.A number of ecologicalaudits assessingbiodiversity loss have taken place, for example, the MilleniumEcosystem Assessment examined the consequences of ecosys-tem change for human well-being and concluded that, world-wide, 60% of ecosystem services had been degraded. Otherassessmentsareinprogress,forexample,theNationalEcosys-temAssessmentwillprovidethefirstanalysisoftheUK’snatu-ral environment in terms of the benefits it provides to society.Thesetargetsandauditsarenotenvironmentalniceties;ratherasstatedbytheUnitedNationsSecretary-GeneralKofiAnnanin 2005 ‘Failure to conserve and use biological diversity in asustainable manner would result in degrading environments,newandmorerampantillnesses,deepeningpovertyandacon-tinuedpatternofinequitableanduntenablegrowth’.Putprac-tically: biodiversity matters, it matters to the rich and to thepoor, to the developed and to the developing world. Appliedecologists are a crucial part of a multi-disciplinary groupengagedinmanaginghumanuseoftheenvironmenttopreventKofi Annan’s vision from materializing. Working proactivelywithenvironmentalmanagers,collaboratingwithcolleaguesinthe social and physical sciences, and holding two-way conver-sations with policy makers and the public are all in the jobdescriptionofthemodernappliedecologist.The Journal of Applied Ecology is one of the most highlyranked international journals in its field, with a reputation forpublishing papers that combine the highest standards of eco-logicalsciencewithdirectrelevancetoenvironmentalmanage-ment. Our remit is extremely large. Thus, we publish researchon animal, microbial and plant taxa across a broad range ofhabitats and ecosystems, and these papers span observational,experimental and theoretical studies. With the dramaticgrowth of applied ecological research in the last decade, theJournalneedstorefineitsscopetoensureweretainourdistinctidentity among ecology journals. To help potential authorsidentifywhethertheirpaperissuitableforthejournal,wehavedescribed below the types of papers we accept for publication.Ouracceptancerateischallenging(14AE5%in2008)andauthorsneed to be confident that their study fits our remit before sub-mission. As examples of good practice, we use papers thatprovedparticularly influentialorthatwereselectedastheEdi-tor’s choice. Editor’s choice is a new initiative begun in 2008and is used as a means of highlighting papers that are, espe-ciallytimely,particularlyhighqualityandmeetourkeycriteriaofecologicalstudieswithmanagementrelevance.
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