The formulation and numerical scheme for solving the problem of filtering estimates of the informational impact of mass media on the electorate, allowing with a high degree of accuracy at a given observation interval to estimate the number of individuals in society who prefer a certain political subject (opinion), are proposed in the article. A mathematical model for assessing the information impact on the electorate during election campaigns, which boils down to solving a stochastic differential equation – the equation of state, forms the basis of the formulation of the problem. When compiling a model for filtering information impact estimates, it is proposed to reduce the study of the equation of state to a numerical solution of the Duncan–Mortensen–Zakai equation by introducing an additional observation equation, which is obtained from the equation of state when evaluating its stochastic components (observed agitation intensities) by methods of polyspectral analysis. In the projection formulation of the Galerkin method, when reducing to a system of linear differential equations and obtaining its solution in a recursive estimation scheme when sampling the analysis interval into subintervals and using the matrix exponential method, the Duncan–Mortensen–Zakai equation is solved. For a visual comparison of the effectiveness of the generated numerical solution to the problem of filtering information impact assessments, calculations were carried out on test examples.
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