This paper documents the discovery of a large sardine (Sardinops sagax) resource off South-eastern Australia. We use information from three ichthyoplankton surveys for jack mackerel to apply the Daily Egg Production Method (DEPM) to the South-eastern sardine stock. Mean daily egg production was estimated from survey data. Spawning area was estimated from the surveys and using a habitat suitability model to predict presence/absence of eggs in unsurveyed areas. Spawning biomass was calculated using adult parameters from the adjacent Southern stock. The spawning biomass in the area surveyed was 262,564 t (95% CI 125,670–326–438 t). Habitat modelling using a conservative threshold suggested that the total spawning biomass was 346,388 t (95% CI 143,936–548,840 t). These results suggest this stock has the capacity to sustain an annual catch of several tens of thousands of tonnes, which is considerably larger than the recent catch of < 2500 t. Our findings provide further evidence that opportunities exist to increase Australia’s fisheries production. Risks and challenges associated with establishing a new large-scale sardine fishery, including bycatch and ecological impacts, and opposition from conservation groups and recreational fishers are discussed. We also outline the potential socio-economic and environmental benefits, including the use of marine protein and oil from a sustainable local source with low environmental impacts as an input to the AU$1.3B Tasmanian salmon aquaculture industry. We emphasize the need to adopt a precautionary approach to developing a new fishery and the critical importance of conducting comprehensive surveys to confirm our findings and inform ongoing management.