Recommendation Intention Research Articles

Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs

PurposeAdopting the theory of parasocial interaction (PSI) and schema theory, this study proposes that a brand’s personalized response and brand familiarity on a corporate blog will lead to higher perceived brand similarity, credibility and blog recommendation intention.Design/methodology/approachA 2 (brand familiarity: high, low) × 3 (brand responses: none, automated and personal) experimental design was developed to test the hypothesized relationships. A total of 474 qualified data were collected using an online survey. ANOVA was utilized to test the research hypotheses.FindingsStudy results revealed that personalized messages lead to stronger perceived brand similarity, credibility and blog recommendation intention than those exposed to automated and no response. Brand familiarity also significantly influenced perceived brand similarity, brand credibility and blog recommendation intention. Further, the study analysis revealed an interesting interaction effect between brand awareness and brand response on recommendation intention.Originality/valueThe study provides meaningful implications and suggestions for the effective corporate blogging strategy to influence consumers’ attitudes and image toward brands and establish strong brand equity and relationships with customers.

A Study on the Influence of Educational Service Quality and Instructor Authencity on Fanship in Beauty Education

This study attempted to investigate the influence of the quality of cosmetology education and instructors’ authenticity on fanship and to employ the results as basic data for the qualitative improvement of cosmetology education. For this, a questionnaire survey was performed among aesthetic service workers who had a cosmetology training program, and a total of 506 copies were used for final analysis. The study results found the following: First, according to the analysis of subjects’ demographic characteristics, ‘women/20s’ and ‘junior college’ were the highest in terms of gender/age and educational background. In terms of the employment length at the current job, ‘1-2 year(s)’ was the highest. When asked how long they have been in the cosmetology industry, ‘less than one (1) year’ was the most common response. In terms of average monthly income, ‘KRW 1-2 million’ was the highest. Second, concerning the effects of the quality of cosmetology education on fanship, ‘reliability’, ‘responsiveness’, ‘assurance’, and ‘empathy’ had a statistically significant influence on ‘recommendation intention’, ‘attractiveness’, ‘relationship maintenance’ and ‘authenticity’. Specifically, ‘reliability’ and ‘responsiveness’ revealed a negative influence on ‘relationship maintenance’ and ‘authenticity’, respectively. Third, regarding the effects of authenticity on fanship, all authenticity-related factors positively influenced ‘recommendation intention’, ‘attractiveness’, and ‘authenticity’ with statistical significance. In addition, ‘originality’ showed a statistically significant effect on ‘relationship maintenance’. The above results confirmed that for proper learning transfer by cosmetology education instructors and sustainable education, it is required to show interest in their fanship and make continued efforts for improvement.

"A Study on Satisfaction, Continuous Transaction and Recommendation Intention of Private Banking Use"

In this study, in order to identify the satisfaction factors of private banking users, to induce sustainable transactions in the future, and to contribute to the activation of private banking through recommendations by others, important variables among tasks undertaken at the private banking center were accumulated through prior research and targeted for K Bank. As a result of the overall situation, it can be seen that over 3 billion of wealthy people have a relatively high education level of college graduates or higher, the proportion of men in their 40s, metropolitan areas, and men, and it is judged that they are using private banking in selected occupational groups. As a result of the structural equation, first, the factors affecting user satisfaction were 0.193 for real estate service characteristics, 0.037 for indirect investment service characteristics, 0.133 for legal and tax service characteristics, and 0.262 for additional service characteristics, showing a significant level at P<0.05. Second, factors influencing continued private banking transactions were real estate service characteristics of 0.149, indirect investment services characteristics of 0.019, and legal and tax services characteristics of 0.129, showing significant results at P<0.05. Third, the influence of user satisfaction on continuous transactions was 0.625, and the influence of user satisfaction on recommendation intention was 0.708, which had a positive effect. Fourth, the influence relationship on the recommendation intention of sustained transaction price is 0.763. As a result of this study, meaningful results were derived by measuring the satisfaction of private banking users, but there is a limit to the spatial scope of Seoul and the metropolitan area. In addition, there is a limit to representing all private banking users targeting a customer of one of the commercial banks. Therefore, future studies will propose a study targeting private banking users for all banks, and a study on strategic plans for profitability of private banking centers will also be needed.

Employees as reputation advocates: Dimensions of employee job satisfaction explaining employees’ recommendation intention

Reputation is a crucial asset for service organizations, in particular when actual service quality is hard to assess, e.g. in the context of hospitals. Employees and their recommendation intentions to other professionals and potential patients are crucial in the reputation building process. Against this background, we test with a quantitative-exploratory approach, for 1,022 employees in two German hospitals, how eleven dimensions of employees’ job satisfaction explain their recommendation intention on behalf of the hospital they work. Moreover, we explore this for different employee groups. Our results show that there are different employee job satisfaction dimensions explaining recommendation intention for different employee groups such as nurses, doctors, or employees in the administrative field. We frame our findings against the broad but scattered management literature that is relevant for job satisfaction and organizational reputation, and discuss implications for practice and further research.

Social media's effect on fitness behavior intention: Perceived value as a mediator

We investigated potential mechanisms that could explain the relationship between social media and fitness behavior intention by surveying 410 undergraduate students from four Chinese public universities. The results show that perceived usefulness and the content quality, interactive relationships, and opinion leaders components of social media all had significant positive effects on the perceived value of these platforms. However, contrary to our expectations, perceived ease of use and the account influence component of social media had no significant impact on perceived value. Finally, perceived value had a positive correlation with revisit intention, fitness behavior intention, and recommendation intention. We discuss the theoretical and practical implications of these findings.

카지노 도시 이미지 비교 연구 : 라스베가스, 마카오, 싱가폴 중심으로

With the development of many casino cities and their rapid success, the city image has been considered important than ever as competition intensifies. Visitors have more information about cities than they need, and the more they do, the greater the impact of the city image on decisions. Prior researchers separately assess tourism city image or casino city development, so there are still few studies on casino city image specifically. In this paper, a comparative analysis on the casino city image was conducted, particularly for the three leading casino cities; Las Vegas, Macao, and Singapore. Las Vegas marks the highest scores in most images and recommendation intention. Contrary to the images and the intention to recommend, intention to visit has no difference between Las Vegas and the other two cities. This study has practical implications for current and future policymakers of casino cities by illustrating visitors" ideas on casino city image.

The continuation and recommendation intention of artificial intelligence-based voice assistant systems (AIVAS): the influence of personal traits

PurposeBased on the post-acceptance model of information system continuance (PAMISC), this study investigates the influence of the early-stage users' personal traits (specifically personal innovativeness and technology anxiety) and ex-post instrumentality perceptions (specifically price value, hedonic motivation, compatibility and perceived security) on social diffusion of smart technologies measured by the intention to recommend artificial intelligence-based voice assistant systems (AIVAS) to others.Design/methodology/approachSurvey data from 400 US AIVAS users were collected and analyzed with Statistical Product and Service Solutions (SPSS) 18.0 and the partial least square technique using advanced analysis of composites (ADANCO) 2.1.FindingsAIVAS technology is presently at the early stage of market penetration (about 25% of market penetration in the USA). A survey of AIVAS technology users reveals that personal innovativeness is directly and indirectly (through confirmation and continuance) associated with a stronger intention to recommend the use of the device to others. Confirmation is associated with all four ex-post instrumentality perceptions (hedonic motivation, compatibility, price value and perceived security). Among the four, however, only hedonic motivation and compatibility are significant predictors of satisfaction, which lead to use continuance and, eventually, intention to recommend. Finally, technology anxiety is found to be indirectly (but not directly) associated with a lower intention to recommend.Originality/valueThis is the first study conducted on the early-stage AIVAS users that evaluates the influence of both personal traits and ex-post instrumentality perceptions on users' intention for continuance and recommendation to others.

The value of visual quality and service quality to augmented reality enabled mobile shopping experience

This study demonstrates that visual quality is an emergent factor in explaining behavioral intention in online shopping, as online retail technology continues to evolve. The researchers develop, and test a model, in augmented reality (AR) and non-AR contexts, explaining the effect of aesthetic appeal of the interface of a mobile retail app and position relevance of a product in the user environment on visual quality of the app. The model explains the influence of visual and service quality on user satisfaction toward the app and the influence of user satisfaction on recommendation intention. The data were collected from 102 mobile app users who were asked to use the view-in-room features on a mobile augmented reality (MAR) app. Another group of 155 mobile app users were requested to search for a product using a typical mobile app search interface. Both groups provided their responses via an online survey. The researchers used partial least squares structural equation modeling (PLS-SEM) to analyze the collected data. Results indicate that the model has superior explanatory power when applied to an AR context. This research also provides key insights for practitioners related to improving the rate of mobile app recommendations by their customers.

Does the “Like” Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?

Abstract Background: Companies often measure their customers’ recommendation intention using the loyalty index based on the idea that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The psychological barrier is higher for recommendation intention, which may influence the behavior of others than for satisfaction on an individual level. However, the action of recommending has become commonplace due to the spread of social networking services (SNS). Pushing the “like” button for posts by family, friends, and co-workers has become an ingrained practice for consumers. Therefore, it is thought that “like” habits in SNS may lower the psychological barriers to the recommendation. Objectives: In this study, it was hypothesized that the more people habitually like posts on SNS, the higher the score for their recommendation intention in a customer survey. Methods/Approach: Propensity score matching was used to investigate a causal effect between the likes and the recommendation intention in a customer survey. Results: Based on the results of an online survey of chocolate brands in Japan, the causal effect was verified by propensity score matching. Conclusions: The results suggest that not only in companies but also in academic research, a valid concern is that the causal effect cannot be accurately evaluated unless a survey design is performed in consideration of the effects.

패션 인플루언서의 체형이 자기표현 및 자기제시의도, 인플루언서 추천의도에 미치는 영향 : 친근감의 매개 역할을 중심으로

패션 인플루언서의 체형이 자기표현 및 자기제시의도, 인플루언서 추천의도에 미치는 영향 : 친근감의 매개 역할을 중심으로

A Study on the Perceived Value of Tenants Affecting the Continuous Residential Intention of Rental Housing for Single-person Households

The purpose of this study is to analyze what factors are important to tenants related to rental housing for single-person households, which are increasing recently, and present as references when promoting public policies. For this survey, 985 adult men and women who lived in single-person rental houses or currently live in single-person or two-person rental houses were surveyed online, and 26 categories of housing facilities, housing environment, housing management, and housing costs were presented. Reliability and feasibility analysis of structural equations was conducted by a Confirmatory Factor Analysis(CFA). The results were as follows : 1) If the impact on residential satisfaction is presented in order of size of the standardization coefficient, it is found that it affects residential satisfaction in order of rent, housing facilities, and housing management factors. 2) Residential satisfaction was found to have a positive effect on both continuous residential intention and recommendation intention, and indirectly, the overall satisfaction level of single-person rental housing users was very high. 3) In addition, the survey was conducted on the types of rental housing, differences between the metropolitan area and the non-capital area, and differences by age group for factors affecting residential satisfaction, and it was found to be similar in a large framework.

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Influencers increasingly provide sources of information and innovation to followers. Grounded in balance, cognitive dissonance, and congruity theories, the current article highlights how a congruence psychological mechanism, leveraged in influencer marketing campaigns, can contribute to the success of this novel form of persuasive communication. To understand consumers’ behavioral intentions when they encounter product recommendations from fashion influencers on Instagram, this study addresses the congruence among the three inherent contributors to any influencer marketing campaign: the influencer, the consumer (or follower), and the sponsored brand. The study involves 372 followers of a famous fashion influencer. Results confirm that when influencer–consumer congruence is fixed and high, high (low) influencer–product congruence prompts high (low) consumer–product congruence. Strong congruence between the consumer and product then generates more favorable attitudes toward the product, as well as higher purchase and recommendation intentions, ensuring optimal returns on influencer marketing campaigns.

An Effect Of Management Service Quality On Residential Satisfaction And Recommended Intention Of High-Rise Apartments

Recently, a lot of high-rise apartments are being built around large cities in the world. The high-rise apartments are a valuable living space for residents and are located in the center of the city, providing a distinctive and advanced residents' convenience while maintaining a high price of real estate along with the landmark role. In this background this study examined the relationship between the evaluation of the quality of management services perceived by residents and the satisfaction and recommendation intention of tenants living in high-rise apartments in China. This study empirically examines the relationship between the quality of management services (environmental quality, process quality, result quality), satisfaction and recommendation intention of tenants living in ‘high-rise apartments’ in large cities in China. The results showed that the quality of management services of high-rise apartments had a significant effect on residential satisfaction and recommended intention. In addition, among the quality of management service affecting residential satisfaction and recommendation intention, the relationship was the highest in the order of process quality (β=.363, t=5.362), result quality (β=.306, t=5.610), and environmental quality (β=.200, t=3.319). Therefore, in order to enhance the satisfaction of the residents of high-rise apartments and to induce positive attitudes and follow-up actions, it is necessary to pay attention to the needs of the residents and deal with them promptly and kindly, rather than the physical environmental quality of the high-rise apartments and the quality improvement efforts shown in the research results. Therefore, in order to enhance the satisfaction of the residents of high-rise apartments and to induce positive attitudes and follow-up actions, it is necessary to pay attention to the needs of the residents and deal with them promptly and kindly, rather than the physical environmental quality of the high-rise apartments and the quality improvement efforts shown in the research results. It can be said to be an important implication confirmed through this study.

Valenced social identities and the digital divide in online health communities

Online health communities (OHCs) often struggle to retain active users because they endow users with both a positive and a stigmatized social identity that respectively encourages and discourages their engagement. We integrate social identity theory with the concepts of social stigma, psychological capital, and digital divide to investigate this phenomenon. We collected survey data from 221 users from one large online lymphoma community in November 2017. We find that users' positive social identity had a positive influence on how they perceived the effectiveness of OHCs and this influence was stronger for the high socio-economic status (SES) group; at the same time, a stigmatized social identity had a negative influence on perceived effectiveness of OHCs and this influence was stronger for the low SES group. Moreover, users’ perceived effectiveness of OHCs had positive influences on their participation and recommendation intentions, and the influences on participation and recommendation intentions were stronger for the high and the low SES group, respectively. Our study highlights the dual influences of valenced social identities on user engagement with OHCs through their effectiveness perceptions and interprets these influences through the lens of digital divide. The findings also offer practical insights for the effective management of OHCs.

반영구화장 소비자의 심리적 동기가 만족도 및 추천의사에 미치는 영향 - 체면민감성 조절효과를 중심으로 -

반영구화장 소비자의 심리적 동기가 만족도 및 추천의사에 미치는 영향 - 체면민감성 조절효과를 중심으로 -

음식관광에서 음식문화거리의 서비스 품질, 만족도, 재방문의도 및 추천의도에 관한 연구: 중국 청도 진리 음식문화거리를 대상으로

This research aims to evaluate the impact of service quality on tourists" satisfaction, revisit and recommendation intention. A total of 400 responses were collected from tourists who have visited Jinli Gourmet Street in Chengdu in China from February 25th in 2019 for two weeks. A total of 358 responses were used for data analysis. The data collected for this study was analyzed with SPSS 24.o for frequency, reliability test and AMOS 24.o was used to perform CFA and structural equation modeling in order to test hypotheses. The findings show that "tangible" and "empathy" of service quality dimensions were positively related to tourists" satisfaction. Moreover, tourists" satisfaction also positively influences tourists" revisit intention and intention to recommend. This study stressed key suggestions for industrial managers to build a successful business in food tourism, and boost tourists" satisfaction with "Gourmet street".

The development and validation of the perceived safety of intelligent connected vehicles scale

Whether the public feels psychologically safe about intelligent connected vehicles (ICVs) is crucial for this new technology to prevail. While researchers have realized the importance of perceived safety, a direct and psychometrically sound measure is still needed. This paper aimed to develop and validate a scale to measure the perceived safety of ICVs. In Study 1, an 8-item scale of the perceived safety was developed based on a literature review and used with a sample from Beijing (n = 373), among the people who are very likely to be the first wave of users. Exploratory factor analysis retained six items and found that a two-dimensional model (three items for cognitive safety and three items for emotional safety) best suited the data. Correlational analyses suggested that the two components may have unique causes and consequences. In Study 2, using a different sample from Shenzhen (n = 352), confirmatory factor analysis consolidated the two-factor model. Further correlational analyses showed that the scale had good criterion-related validity. Across two studies, cognitive safety was related to perceived controllability, the tendency to seek new technologies, ICV driving experience, perceived government support, drive intention and intention to be other road users. Emotional safety was correlated with social support, familiarity, benefit perception, purchase and recommend intention. These results suggest that the scale developed in this study is a useful and reliable tool to measure perceived safety. Implications for future studies and relevant policies are discussed.

The Impact of Perceived Hapkido Service Quality on Exercise Continuation and Recommendation Intentions, with a Focus on Korean Middle and High School Students

This research analyzes the impact of quality of service as perceived by Hapkido students on their exercise continuation and recommendation intentions. It also identifies measures to reduce the rate of student dropout, strengthen competitiveness, and create more efficient marketing strategies for consumer patterns that are rapidly diversifying Hapkido. A questionnaire survey method was conducted with 300 middle and high school students, aged 14–19 years, with between three months and two years of Hapkido training in Incheon and Bucheon during March and April 2019. Frequency, factor, reliability, correlation, and standard multiple regression analyses were conducted on the surveyed data. The study concludes that, first, considering the impact of service quality on exercise continuation intention, service quality positively affects reliability, personification, and perceptual openness; in terms of possibility, it positively affects typicality, personification, and perceptual openness; and in terms of reinforcement, it positively affects reliability and perceptual openness. Second, regarding the impact of service quality on recommendation intention, it positively affects reliability, personification, and perceptual openness. Third, exercise continuation intention positively affects recommendation intention. This study suggests that various efforts should be made to increase the reliability, tangibility, confidence, and empathy of the service quality to increase the exercise continuation and recommendation intentions of the trainees of Hapkido gymnasiums.

대학선택결정요인, 학과만족, 전공몰입 및 추천의도 간의 영향관계 고찰: 항공서비스 관련학과 대학생을 대상으로

The purpose of this study is to verify the relationship among the factors that determine college selection, department satisfaction, major commitment, and recommendation intention. For empirical investigation, online questionnaires were distributed to the college students attending departments of airline service. A total of 163 surveys were used for the final data analysis via package program of SPSS 21.0. As the result of the analysis, first, the determinants of college selection were categorized into 3 categories: college dimension, departmental competitiveness, and meaningful recommendation factor. The departmental competitiveness and meaningful recommendation had a positive effect on department satisfaction and major commitment. However, college dimension did not. Second, college dimension and departmental competitiveness had a positively significant impact on recommendation intention. Third, department satisfaction had a significant effect on major commitment, and major commitment had a positive effect on recommendation intention. Based on the findings of this study, academic and practical implications were discussed.

항공 서비스관련학과 대학생들의 심폐소생술 자기효능감이 교육 만족, 재교육 의도, 추천 의도에 미치는 영향

본 연구의 목적은 항공 서비스관련학과 대학생들의 심폐소생술 자기효능감이 교육 만족, 재교육 의도, 추천 의도에 영향을 미치는 요인을 알아보고자 하였다. 위 연구 내용을 분석하기 위해 2019년 11월 14일부터 29일까지 심폐소생술 교육 경험이 있는 항공 서비스관련학과 대학생에게 설문조사를 수행하였으며, 250명을 유효 표본으로 자료를 분석하였다. 자료 분석 결과는 다음과 같다. 첫째, 심폐소생술 자기효능감 하위요인인 교육 인식과 수행 능력이 교육 만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 심폐소생술 자기효능감 하위요인인 교육 인식과 수행 능력이 재교육 의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 심폐소생술 자기효능감 하위요인인 교육 인식과 수행 능력이 추천 의도에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과를 바탕으로 심폐소생술 교육프로그램 참여자들은 교육을 통해 자기 효능감을 얻고, 이는 교육에 대한 만족과 재교육 의도, 추천 의도에 중요한 영향을 미치는 것으로 나타났다. 이에 심폐소생술 교육프로그램에서 교육의 자료와 실습 교재 및 장비 등의 구축으로 참여자의 만족을 유도하고, 심폐소생술에 대한 학습자의 자기효능감과 동기부여를 통한 심폐소생술의 반복 학습 프로그램으로 교육의 향상 효과를 도모해야 할 것이다. 따라서 항공서비스관련학과 교육프로그램은 한번 수료한 시점에서 1년 혹은 2년 후 재교육을 실시하여 교육의 효력을 유지되도록 해야 하며, 학과의 실정에 따라 비교과과정 프로그램을 정기적으로 운영하여 학생들의 수행 능력을 높일 수 있다.