Four experiments were performed to evaluate the effect of semantic and nonsemantic verbal elaboration of the names of pictures on free recall, picture-name recognition, and picture recognition. Elaboration was manipulated by having subjects decide if the names of pictures contained two letters, rhymed with another word, or were appropriate in a sentence frame. Semantic elaboration of the names of pictures in sentence contexts requiring positive responses resulted in better name recall (Experiment 1) and name recognition (Experiments 1 and 2) than did nonsemantic elaborations (rhyme- and letter-identification tasks). However, the effects of elaborating pictures' names were greatly reduced for picture recognition (Experiments 3 and 4). The results are described in terms of elaborative processing after semantic access. Following initial semantic access, the names of pictures may be further elaborated. Semantic elaboration of the names of pictures typically leads to better retention than does nonsemantic elaboration. However, perceptual records about the appearance of objects may be relatively independent of orienting tasks that elaborate pictures' names.