Abstract
Abstract Experiments reported in psychological journals demonstrate that recall is materially improved if a question is asked before information is presented. The finding is robust and holds for many different kinds of questions presented in various ways on diverse topics. This article presents experimental evidence that questions can lead to heightened recall of the brand names of advertised products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
