With the rise and development of the Internet, the network ideological and political education in colleges and universities has experienced the stages of preliminary exploration, position construction, gradual maturity and in-depth development, and has achieved great results in practice. Ideological and political education based on network platform has become an important way of education in colleges and universities. However, due to the alienation of the content of network ideological and political education in colleges and universities, the lack of innovation in educational forms and the complex external environment, there are still difficulties in network ideological and political education in colleges and universities. Therefore, it is necessary to promote the life-oriented content of network ideological and political education in colleges and universities, diversify the forms of expression, and strengthen the network media literacy education of college students.