Reading Position Research Articles

Penggunaan Film Pendek Sebagai Bentuk Branding PT Sarinah

This research was conducted to find out the message producer meaning towards PT Sarinah's branding in the short film "Mbok dan Bung", the audience reception towards PT Sarinah's branding in the short film "Mbok dan Bung", and the audiences reading position towards the use of the short film "Mbok dan Bung" as PT Sarinah's branding which positioned using the Stuart Hall encoding/decoding model. The method used is qualitative reception analysis with observation and interview data collection techniques. The results of the study show that the message producer meaning of PT Sarinah's branding in the short film "Mbok dan Bung" is divided into four branding scenes that contain the humanity values, gender equality values, historical values, and innovation values implemented by PT Sarinah. The audience's reception for the branding of the four scenes received various interpretations from the audience, but in the end the audience, who are movie observers, stated the branding that PT Sarinah wanted to create in the short film "Mbok dan Bung" had been successful. The audience reading position of the four branding scenes has various audience reading positions, in the first scene there are Dominant Hegemonic audience reading positions as the majority and Oppositional Hegemonic Reading, in the second scene there are Dominant Hegemonic audience reading positions as the majority and Oppositional Hegemonic Reading, in the third scene there are audience reading positions that are balanced on Dominant Hegemonic and Oppositional Hegemonic Reading, in the fourth scene there are Dominant Hegemonic audience reading positions as the majority, Negotiated Reading, and Oppositional Hegemonic Reading.

Analisis Resepsi Khalayak Tentang Aplikasi Mypertamina (Studi Pada Masyarakat Kota Bengkulu)

On 01 September 2022, the government began to require the use of the MyPertamina application in the process of purchasing subsidised fuel oil, the policy implemented by the government will cause a variety of public receptions regarding the MyPertamina application. This application is relatively new to use and sophisticated so that the author is interested in conducting research to find out how the public reception analysis of the MyPertamina application. This research uses descriptive qualitative research methods with data collection techniques through observation, interviews and documentation. In this study the authors chose 6 informants who had used the MyPertamina application with different backgrounds. Then the researcher will analyse the interview results using 3 audience positions in Stuart Hall's reception theory. The results of this study indicate that 4 informants are in the Negotiated Reading position, namely the audience accepts the policies applied because this is required by the government in purchasing subsidised fuel oil but provides input and suggestions according to what they want, namely if in the future the application of using this application is no longer required then they will not use it again and in the future the performance of the MyPertamina application can be improved so that consumers have no difficulty in using it. And 2 informants in the Dominant Hegemonic Reading position where the audience fully accepts the policies applied because with this application the oil can be distributed on target. The author does not find the third position, namely Oppositional counter Hegemonic Reading, which is the audience fully rejects the policies implemented because the MyPertamina application users have felt the positive impact and benefits of using this application. This means that the results show that the audiences in this study agree with the policy of using the Mypertamina application in Bengkulu City in purchasing subsidised fuel oil (BBM).

Between Human and Virtual Idol: Fans Reception Analysis of Digital Alter Ego Concept

The emergence of K-pop idol group Aespa has changed the landscape of K-pop fan culture since the group introduced the concept of a digital alter ego in the form of digital “ae” members. This research aims to understand how Indonesian fans construct the meanings of the digital alter ego concept carried by Aespa. This research is conducted by the reception analysis method. Informants consisted of four Aespa’s fans, each with distinct experience as K-pop fans. The main findings in this research revolve around the different reading positions held by informants, as affected by the distinct framework of knowledge, relations of consumption, and technical infrastructure surrounding their cultural practices as K-pop fans. Aespa’s digital alter ego could be seen in three ways: as another version of the self, a dishonest self-representation, and a polished version of the self. Through these differences, it can be concluded that fans’ construction of meanings cannot be reviewed through a deterministic approach but through a socio-cultural approach instead.

Machine learning for localization of radioactive sources via a distributed sensor network

In this paper, we focus on the detection and localization of radioactive sources by exploiting supervised machine learning. Machine learning is utilized in a wide variety of applications due to its effectiveness in prediction and autonomous decision-making. However, applying machine learning would only be effective when representative features for the application can be acquired, through which learning algorithms can be trained. Hence, first, we present a feature extraction technique for radioactive source localization, and then propose a parameter estimation method via machine learning. A distributed sensor network is employed to assist in estimating the radioactive source’s location and intensity. We propose a feature extraction method that evaluates a feature vector using the reading and position of each sensor located in a region where a radiation source is detected. The feature extraction is based on a data fusion process, where a single feature value is provided to represent both the reading value and position coordinates corresponding to a given sensor. After the feature extraction, we apply the decision tree machine learning method for regression to localize a radioactive source. To examine the effectiveness of the proposed work, a performance comparison is carried out with recent existing methods in terms of the estimation accuracy and the execution time. Experimental results show that the proposed algorithm provides accurate source intensity estimation and achieves a good compromise between localization accuracy and execution time.

Nanopore-based RNA sequencing deciphers the formation, processing, and modification steps of rRNA intermediates in archaea.

Ribosomal RNA (rRNA) maturation in archaea is a complex multistep process that requires well-defined endo- and exoribonuclease activities to generate fully mature linear rRNAs. However, technical challenges prevented detailed mapping of rRNA processing steps and a systematic analysis of rRNA maturation pathways across the tree of life. In this study, we used long-read (PCR)-cDNA and direct RNA nanopore-based sequencing to study rRNA maturation in three archaeal model organisms, namely the Euryarchaea Haloferax volcanii and Pyrococcus furiosus and the Crenarchaeon Sulfolobus acidocaldarius Compared to standard short-read protocols, nanopore sequencing facilitates simultaneous readout of 5'- and 3'-positions, which is required for the classification of rRNA processing intermediates. More specifically, we (i) accurately detect and describe rRNA maturation stages by analysis of terminal read positions of cDNA reads and thereupon (ii) explore the stage-dependent installation of the KsgA-mediated dimethylations in H. volcanii using base-calling and signal characteristics of direct RNA reads. Due to the single-molecule sequencing capacity of nanopore sequencing, we could detect hitherto unknown intermediates with high confidence, revealing details about the maturation of archaea-specific circular rRNA intermediates. Taken together, our study delineates common principles and unique features of rRNA processing in euryarchaeal and crenarchaeal representatives, thereby significantly expanding our understanding of rRNA maturation pathways in archaea.

A Complicit Reading Strategy: Exposing Censored Themes of Intimacy in Swedish Alfhild Agrell’s <em>Räddad</em>

This article proposes an ethical reading position by taking the author’s socio-historic censorious situation into account and by adopting a complicit reading strategy in order to expose silenced themes of intimacy. It does so through textual references to the 1883 play Räddad (Saved) by the Swedish female playwright Alfhild Agrell. By taking the point of departure in Helen Freshwater’s idea of an inclusive model of censorship, Judith Butler’s theory of reiteration, and Toril Moi’s claims of the political potential of a reading mode starting in the concerns of the text, I establish the theoretical basis for a complicit reading strategy. I then present the gendered period-specific censorious situation of the 1880s in Sweden, in which the aesthetics of idealism influenced censorship in the theatres and also regulated playwriting. I demonstrate a vacillation between self-censoring and exposing themes of intimacy in Agrell’s play, proposing that this should be regarded as a specific rhetoric produced by an awareness of gendered censorship. Finally, by leaning on phenomenological and new materialist instruments of analysis, I present an embodied reading strategy for Agrell’s play in response to its specific individual poetics and concerns, to expose its full gender/feminist potential.

Multimodal intertextuality and persuasion in advertising discourse

This paper provides an integrated social semiotic framework for analyzing intertextuality in multimodal advertising discourse. Following the distinction between manifest intertextuality and interdiscursivity, our model entails the three interrelated components of explicating what the intertextual sources are, how they are constructed with multimodal resources, and how they interact with the promotional discourse. Analysis of 30 popular video advertisements shows the fundamental role of character voices and different social semiotic activities in achieving the purpose of promoting products and services. Through intertextual devices, the advertisements construct multiple identities, including authoritative and peer ones, to evoke different reading positions. In particular, the identity of middle-class urbanites sharing their experiences and values with the audience is dominant. The intertextual devices achieve promotional, relational, and entertainment functions, and the promotional function is realized through sharing, recreating, expounding, and reporting activities, while the recommending activities only occupy a very small portion of the screen time of the advertisements. The framework of multimodal intertextuality provides a useful lens for explicating the complex meaning-making resources, their communicative functions, and hidden ideologies in advertising discourse, which can further provide new insight into the social reality.

DREAMS: deep read-level error model for sequencing data applied to low-frequency variant calling and circulating tumor DNA detection

Circulating tumor DNA detection using next-generation sequencing (NGS) data of plasma DNA is promising for cancer identification and characterization. However, the tumor signal in the blood is often low and difficult to distinguish from errors. We present DREAMS (Deep Read-level Modelling of Sequencing-errors) for estimating error rates of individual read positions. Using DREAMS, we develop statistical methods for variant calling (DREAMS-vc) and cancer detection (DREAMS-cc). For evaluation, we generate deep targeted NGS data of matching tumor and plasma DNA from 85 colorectal cancer patients. The DREAMS approach performs better than state-of-the-art methods for variant calling and cancer detection.

Reading Health and the Reading Health Index

This paper introduces Reading Health as a concept to help chart the collective reading habits of the individuals that make up a society—at any aggregate level. Now that the digital medium is transforming reading practices, and particularly the position of paper books and longform reading in society, the authors suggest a thorough examination of prevalent assumptions about reading and a fresh formulation of explicit reading aims for the future. The concept of Reading Health (RH) is paired with a corresponding Reading Health Index (RHI), an instrument to benchmark and keep track of changes in a society’s Reading Health over time.

SAMStat 2: quality control for next generation sequencing data.

SAMStat is an efficient program to extract quality control metrics from fastq and SAM/BAM files. A distinguishing feature is that it displays sequence composition, base quality composition and mapping error profiles split by mapping quality. This allows users to rapidly identify reasons for poor mapping including the presence of untrimmed adapters or poor sequencing quality at individual read positions. Here, we present a major update to SAMStat. The new version now supports paired-end and long-read data. Quality control plots are drawn using the ploty javascript library. The source code of SAMStat and code to reproduce the results are found here: https://github.com/timolassmann/samstat.

Modified Nishida procedure for hypertropia following traumatic laceration of the inferior rectus

Isolated inferior rectus transection is a rare outcome of ocular trauma, leading to hypertropia and debilitating diplopia in primary and reading positions. The modified Nishida procedure is an easy-to-perform, minimally traumatizing, reversible, ciliary vessel sparing muscle transposition procedure that is ideal for post-traumatic scenarios. We report our experience with the modified Nishida procedure in a case of a lost inferior rectus after traumatic laceration.

CPlot: Contig-Plotting Visualization for the Analysis of Short-Read Nucleotide Sequence Alignments.

Advances in the next-generation sequencing technology have led to a dramatic decrease in read-generation cost and an increase in read output. Reconstruction of short DNA sequence reads generated by next-generation sequencing requires a read alignment method that reconstructs a reference genome. In addition, it is essential to analyze the results of read alignments for a biologically meaningful inference. However, read alignment from vast amounts of genomic data from various organisms is challenging in that it involves repeated automatic and manual analysis steps. We, here, devised cPlot software for read alignment of nucleotide sequences, with automated read alignment and position analysis, which allows visual assessment of the analysis results by the user. cPlot compares sequence similarity of reads by performing multiple read alignments, with FASTA format files as the input. This application provides a web-based interface for the user for facile implementation, without the need for a dedicated computing environment. cPlot identifies the location and order of the sequencing reads by comparing the sequence to a genetically close reference sequence in a way that is effective for visualizing the assembly of short reads generated by NGS and rapid gene map construction.

Virtual Finger-Point Reading Behaviors: A Case Study of Mouse Cursor Movements on a Website

Web analytics has changed significantly in recent years. As part of the big data revolution, frequent low-level user actions, such as mouse movements and clicks, are often used in modern web analytics. Various studies show that when a user moves or clicks the mouse, the position of the mouse cursor is relatively close to the position of the eye gaze on the screen. Accordingly, mouse cursor positions can indicate user attention and interest in specific areas of web pages. This study focuses on mouse movement directions and speeds rather than on mouse cursor positions. A statistical analysis of mouse movements on an online learning website, which was selected for this study, sheds light on several interesting patterns. For example, most mouse movements in the examined usage data are either approximately horizontal or approximately vertical, and horizontal mouse movements are more frequent than vertical mouse movements. Besides, horizontal movements to the left are not equivalent to horizontal movements to the right, in terms of moving time and speed. As this study shows, these statistical findings are related to Pointer Assisted Reading (PAR), a reading behavior consisting of moving the mouse cursor (also known as the mouse pointer) along sentences, marking the reading position, similarly to finger-pointing when reading a book. Associating mouse movements with text reading may potentially highlight content that most users tend to skip, and therefore, might not interest the website's audience, as well as content that many readers read more than once or slowly, suggesting a lack of clarity or ambiguity. As discussed in this paper, this could be useful in locating issues in the textual content of websites and especially in online learning and educational technology applications.

Da'wah Message on the YouTube Channel Hobby Makan

Dawah activities in the technological era are not only done conventionally but can also be done through various media. Currently, da'i or da'wah activists through the internet and social media. One of them is the Hobby Makan channel. This research aims to find out the message of da'wah and the meaning of da'wah messages carried out by the Hobby Makan YouTube channel. This research uses descriptive qualitative by using Stuart Hall's reception analysis approach through interviews, observations, and documentation of 6 informants consisting of students of the Universitas Muhammadiyah Yogyakarta, non-Muhammadiyah Islamic University, and public universities, both public and private. The results of this study can be concluded that this channel gives more of a message of da'wah in terms of charity, especially in sharing and giving. Stuart Hall’s 3 audience messages of reading positions consist of dominant position, negotiation position, and oppositional position, respectively.

Men and Masculinities in the Sagas of Icelanders

Men and Masculinities in the Sagas of Icelanders

Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation

Abstract This paper uses van Leeuwen’s (2008. Discourse and practice: New tools from critical discourse analysis. Oxford: Oxford University Press) Authority Legitimation framework to examine government posters published in the 1950s–1980s in Hong Kong, which serve as a means of shaping public opinion and legitimate social action. Martin and White’s (2005. The language of evaluation: Appraisal in english. London: Palgrave Macmillan) Appraisal framework is also applied to provide the study with relevant analytical tools by which to construct evaluatively coherent authorial reading positions propagated by the government in the posters as well as aligning viewers with these desired positions. The government posters being studied are concerned with various aspects of social practices in the domain of public health communication. This paper argues that the representations of these social practices are realized as texts – both visual and verbal – in the posters, as part of a broader recontextualization process where legitimate ways of doing things as stipulated in the government guidelines are recontextualized in these posters and conveyed to members of the public. The aim is two-fold: (1) to provide a systematic analysis of how visual and verbal resources construe evaluation in the government posters and the consequent legitimation discourse as viewers are being persuaded to align with legitimate social practices; (2) to highlight various forms of legitimation, namely, role model authority legitimation, impersonal authority legitimation, and conformity authority legitimation, that are realized in these posters through visual-verbal articulation.

Zoopoetikens tankar om språk och art

Thoughts on Language and Species in Zoopoetics – a Background Sketch Amelie Björck Zoopoetic studies investigate “texts that are, in one way or another, predicated upon an engagement with animals and animality (human and nonhuman),” to quote Kári Driscoll and Eva Hoffman. A central question in this field concerns the relation between language and species. This article suggests that two basic views can be discerned: one that conceptualizes language as a human-specific capacity, and another that frames language as a broader phenomenon that humans and most other species have in common. These two starting points – the first accentuating differences, the second emphasizing similarities – give rise to two different approaches to zoopoetry. In the first case, zoopoetry is associated with the deconstruction of human semantics and, thus, of human power. In the second case, zoopoetry is seen as an experiment in which the attentive human poet comes together with animals in a natural act of mutual poiesis. The aim of the article is to uncover the genealogy of these two views – here named the “language sceptic” perspective and the “language affirmative” perspective, respectively – and to problematize them as scholarly reading positions. Using examples from Les Murray’s animal poetry, the article argues that the two perspectives might more fruitfully be explored as two dimensions that exist and create interesting friction within zoopoetic texts – hence an oscillation between the perspectives is preferable.

Factors Predicting the Success of Combined Orbital Decompression and Strabismus Surgery in Thyroid-Associated Orbitopathy.

To evaluate the safety and efficacy of orbital decompression combined with strabismus surgery in thyroid-associated orbitopathy (TAO) and identify factors leading to surgical success. A retrospective comparative case series was conducted on 52 patients who were treated with combined orbital decompression and strabismus surgery. Outcome measurements included perioperative Hertel exophthalmometry and strabismus measurements. Surgical success was defined as binocular single vision (BSV) in the primary and reading positions within 5 prism diopters (PDs). As a result, the average reduction in proptosis was 3.23 mm, with a mean preoperative Hertel measurement of 22.64 mm. Forty-four patients (84.6%) achieved the success criterion and composed the success group. In addition to sex and underlying hyperthyroidism, symmetry of orbitopathy, interocular exophthalmos difference of more than 2 mm, predominant esotropia type, mixed type strabismus, baseline horizontal deviations, baseline vertical deviations, and combination with one-wall decompression surgery were significantly different between the success and failure groups. All complications were mild and temporary. Orbital decompression combined with strabismus surgery produced satisfactory outcomes in selected patients with efficacy and safety. Symmetry between the two eyes with relatively simple strabismus and proptosis ensured surgical success. With experienced surgeons, advanced techniques, and selected patients, this method can serve as an alternative treatment option to minimize the number of surgeries, medical costs and recovery period.

Analisis Kebiasaan Membaca Buku IPA Siswa Kelas V SD Inpres 6/75 TA Kecamatan Tanete Riattang Kabupaten Bone

The problem in this study is to describe the habit of reading science books for fifth grade students of SD Inpres 6/75 TA, Tanete Riattang District, Bone Regency. This research is a type of qualitative research with a descriptive method that describes the habit of reading science books for fifth grade students which includes reading time, reading time, reading place, reading position, taking notes or not taking notes on important things from reading, scheduled, reading in a quiet or crowded atmosphere. , summarize the contents of the reading, and use the school library in reading activities. From the results of this study, it can be said that the habit of reading science books for fifth grade students is fairly good. However, there are still some students who do not have a good habit of reading science books from the description of reading habits, such as, not making good use of the library as a place to read and not taking notes on important things from what they read. So there are some students who do not have good reading habits. Keywords: Habits; Read; natural Science

Gen Z's Reception of Covid-19 Information on Digital Media

Qualitative studies regarding the reception or reception of Generation Z on Covid-19 information in Indonesia have not been widely carried out. As a generation that was born and grew up with digital technology that is developing very quickly, Gen Z has different characteristics from other generations. Gen Z's acceptance of information related to Covid-19 is one of the important things to assess regarding their potential role and quantity. This study aims to explore Gen-Z's acceptance of Covid-19 information in digital media with a qualitative approach to reception analysis. Data were obtained through FGDs and in-depth interviews. Research findings show that Gen Z prefers access to information that is fast-paced and practical; have a preference for news that is more relaxed, positive and informative; have adequate information literacy to identify hoaxes and perform fact checks; and has a reading position of negotiation and opposition with diverse behavior, but not hegemony-dominant. The results of this study contribute to the qualitative data of Gen-Z reception of Covid-19 information among the available quantitative data.