<p>ABSTRACT</p><p>Chick lit is a kind of literary works aimed at independent single young women is like the slogan printed on the<br />outside front cover. To learn more about chick lit, this study aims to describe the beginning of chick lit in the<br />world of Indonesian literature. This study uses a qualitative description to give an aid for the readers to know<br />what is happening in the environment, under observation, such as what the participants' point of views, events<br />and activities occuring in the setting. Theory referenced in this study is the theory of Seger‟ reception<br />aesthetics , which states that the aesthetic reception views the value of literature as a concept of constant<br />change depending on the system of readers‟ norms . The analysis conducted to describe the history of the<br />emergence of chick lit, the style of the author (authorship), and Indonesian readers‟ response . The<br />conclusion is that novels classified as chick lit written by women and aimed at female readers. Readers of the<br />novels are indeed mostly women, both women of mature aged and those who can be classified as beginner<br />readers.</p><p>Keywords: literature, style of the authors, women, beginner reader</p>