AbstractA new methodology named solid‐phase reactive chromatography (SPRC), which combines reaction, separation, and purification into a single unit for the preparation of small samples, is described. This method was illustrated in the synthesis of some natural bioactive compounds, namely, methoxylated analogues of resveratrol, alkylresorcinols, and 5‐aryl‐2,4‐pentadienoates, over a column of alumina‐KF under microwave irradiation by using the Wittig and Horner–Emmons reactions. This approach permitted the preparation of the target olefins with high purity and good to excellent yields in short reaction times.