New extension models are essential for strengthening the hands of farmers to enhance the productivity and profitability. The Government of Andhra Pradesh provides heightened attention for better welfare of the farming community by providing hassle free services at village level. Rythu Bharosa Kendras (RBKs) is an innovative approach launched by the government in providing integrated platform to address the needs of the farmers. Establishing or developing any technology/novel approach in agriculture necessitates an understanding of farmers' attitude. Gaining a profound insight into farmers' attitudes towards any endeavour facilitates the formulation of more effective strategies to address their challenges. This study aimed to develop a valid and reliable scale for assessing farmers' attitudes towards the functioning of RBKs. The Likert summated rating scale method was employed, involving the collection of 77 statements, from which 30 statements were selected through a relevancy test. Following a t-test item analysis, 22 statements were retained on the final scale. The reliability and validity assessments of the scale affirm its consistency and precision. For this study, East Godavari district of Andhra Pradesh was purposively selected due to its status as the district with the highest number of Rythu Bharosa Kendras (RBKs) among all districts in the state. A total of 120 farmers were randomly chosen from twelve villages of East Godavari district, and data was collected using a structured interview schedule. Statistical analysis was done using tools such as SPSS and Microsoft Excel, revealed that indicated that over half (57.50 percent) of the farmers exhibited a moderately favourable attitude towards the functioning of RBKs.