The intensity of coastal erosion is a measure of the strength of erosion processes affecting coastal areas. Traditionally, assessments of coastal erosion intensity have relied on singular indices, such as the rate of shoreline retreat or erosion, often prioritizing higher rates over lower ones. This approach, however, lacks comprehensive consideration and scientific rigor. In this study, we adopt a more holistic approach by examining the Qionghai-Wanning coast on the eastern side of Hainan Island. We selected four indices that reflect local conditions and influence coastal erosion strength: Annual rate of shoreline change (T1), Beach annual down-cutting rate (T2), Beach slope (T3), Average particle size of the beach (T4). These indices were used to comprehensively evaluate the erosion intensity of the Qionghai-Wanning coast. The evaluation results categorized the study area into six grades: serious erosion (3.45%), strong erosion (6.90%), erosion (20.69%), micro erosion (44.38%), stabilization (20.69%), and accretion (3.45%). The findings indicate that, under the broader environmental trends of global warming and rising sea levels, most sandy coasts exhibit micro-erosion intensity. Areas experiencing strong and serious erosion are predominantly influenced by human activities, such as those occurring in promenade bays, artificial islands, and harbors. To further understand the relationship between these factors and erosion intensity, we employed the Spearman correlation coefficient method. The analysis revealed that the T1 and the T2 are the primary factors influencing coastal erosion intensity, with the T4 serving as a secondary factor. These factors collectively impact the force and energy absorption of the coast through wave and tidal actions, ultimately determining the intensity of coastal erosion. The multi-index assessment method for coastal erosion intensity demonstrated an accuracy of 82.75%, providing a scientific basis for the management, protection, and restoration of coastal areas.