In this study, the deformation of concrete materials was evaluated using a mechanochromic sensor that detects the discoloration reaction caused by deformation. This sensor was attached by applying the Loctite adhesive to both ends in the longitudinal direction. The process of applying tensile stress to the specimens was videotaped, and the deformation and discoloration were examined through image analysis. The mechanochromic sensor was not affected by the finished surface condition, and the discoloration reaction was detected for a concrete material deformation level of up to 0.01 mm. The detected level was caused by the elongation of the sensor, and the discoloration compared with the initial color was identified. In addition, the integration behavior of the mechanochromic sensor under the deterioration of concrete members in cold areas and winter environments, as well as the discoloration reaction of the sensor in a low-temperature environment, was examined. It was found that the discoloration ability of the mechanochromic sensor exposed to a low-temperature environment was restored in 2 h after the end of the freeze-thaw test, and it was judged that the deformation and discoloration levels will be properly measured when the surface temperature of the sensor is restored to a room temperature of approximately 15 °C. This appeared to be due to the room temperature recovery of the dielectric spacer of the sensor and the deformation structure of the resonance condition. The sensor was also attached when diagonal cracks occurred in the concrete beam members to evaluate the strain and discoloration rate according to the deformation and discoloration levels. Accordingly, the cracks and deformation of the concrete materials were monitored using measured values from the discoloration of the mechanochromic sensors, and the possibility of measuring the crack width was reviewed only by real-time monitoring and imaging with the naked eye.