Experimental results are given for both the steady-state proton magnetic resonance line shape and for the echo amplitude modulation pattern for liquid methyl alcohol over a temperature range which includes the collapse of the J multiplet due to increasingly rapid hydroxyl proton exchange. A theory is given for the modulation of the echo amplitude in the presence of exchange by a generalization of Anderson and Weiss's method [9] and also by use of McConnell's equations [10]. An approximate theory is also given which gives considerable insight into the physical meaning of the more complex exact solutions. The value of the approximate method is also illustrated by applying it to the analysis of the collapse of the complex methyl multiplet in NN dimethyl formamide. It is shown that, generally speaking, the echo amplitude modulation measurement, while giving similar results as for the steady-state measurements, have certain advantages both in the determination of coupling constants and exchange correlation tim...