A Multifractional Process with Random Exponent (MPRE) is used to model the dynamics of log-prices in a financial market. Under this assumption, we show that the Hurst-Hölder exponent of the MPRE follows the fractional Ornstein–Uhlenbeck process which in the Fractional Stochastic Volatility Model of Comte and Renault (1998) describes the dynamics of the log-volatility. We provide evidence that several biases of the estimation procedures can generate artificial rough volatility in surrogated as well as real financial data.