SWAHILI Lengo la makala hii ni kuchanganua mitindo ya mawasiliano inayotumiwa na manahodha wa kipindi cha Patanisho cha Redio Jambo nchini Kenya. Redio za hivi karibuni zinazidi kuendeleza vipindi vya redio ambavyo vinawahusisha wasikilizaji wake kupiga simu na kujadiliana. Tafiti chache zimechunguza mazungumzo yanayoendelezwa katika redio. Kipindi cha Patanisho cha Redio Jambo ni mojawapo ya vipindi vya redio vinavyoendeleza majukumu yake kama asasi inayowaunganisha wasikilizaji kupitia kwa mijadala inayohusu masuala ya kijamii. Watafiti wa makala hii walipania kuchunguza jinsi manahodha wa kipindi hiki wanavyotumia mitindo ya mawasiliano ili kuvutia umakinifu wa wasikilizaji. Mbinu ya uteuzi wa kimaksudi wa sampuli ulitumiwa kuteua sampuli ya utafiti. Kikundi lengwa cha utafiti kilikuwa kipindi cha Patanisho cha Redio Jambo. Vipindi 60 vilisikilizwa katika mtandao wa Youtube ya Redio Jambo na vipindi kumi vikateuliwa kimaksudi kwa misingi ya mazungumzo kuhusu migogoro ya kifamilia iliyojitokeza. Matokeo ya utafiti yalionyesha kuwa mitindo tofauti ya mawasiliano hutumiwa na manahodha wa kipindi cha Patanisho kujenga mahusiano na kuvuta umakinifu wa wasikilizaji. Watafiti walibaini kuwa mitindo ya mawasiliano inayotumiwa na manahodha wa kipindi hufanikisha malengo ya kipindi chenyewe. ENGLISH The purpose of this study is to analyze the communication styles used by the Patanisho program hosts in Patanisho program, Radio Jambo. Patanisho programme of Radio Jambo has Radio hosts who participate in radio talk shows that discuss family issues in ways that seek non-violent solutions. This study was interested in the uniqueness of the discourses that develop in Patanisho program. The researchers of this study aimed at explain how radio hosts of Patanisho programme use different communication styles to attract the speaker’s attention. This research was conducted on Radio Jambo’s YouTube channel. The research design was descriptive. The target group of the research was Patanisho programs in Radio Jambo. The study samples were purposively selected. A total of 60 episodes of Patanisho programs aired between January and April 2023 in Radio Jambo and recorded on YouTube were listened to by the researcher and 10 episodes were deliberately selected based on their themes to be examined. The data collection methods were listening and note taking. The data collection tools used were a laptop, notebooks and pens. The findings of this study poses a challenge to hosts of different radio programs to design new communication styles and strategies that will attract listeners to their programs and design programs that deal with the life challenges faced by members of the community.
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