Theory: The theory of policy particularism attributes the greater popularity of raceneutral policies compared to race-specific policies not to the fact the former only benefit blacks or minorities but to the fact they target only a particular segment of the population. The theory, moreover, points to a neglected distinction-between how a policy is targeted and how it is justified. Applied to race, a policy may be particularistic or race-specific in its focus, yet universalistic or race-neutral in its justification, or universalistic in both, with politically significant consequences for the level of public support the policy wins. Hypotheses: If what limits the appeal of racially-specific politics is not that they are restricted to blacks specifically but that they aim to benefit only a particular and limited group, then policies targeted to an equivalently particularistic group of whites should be similarly limited in their appeal. There should be more support among whites, moreover, even for policies explicitly targeted to blacks if they are justified on more universalistic grounds. Methods: Regression analysis and analysis of variance is used in a survey-based experimental design that varies randomly both the target of the policy and the justification for it. Results: Public support for programs directed at an equivalently limited group of whites-new immigrants from Europe is not just as limited as support for blacks and minorities, but more so. Differentiating between the target of a policy and its justification is also important because even programs directed at blacks gain more support if justified on more universalistic grounds, although programs that are universalistic in both focus and justification gain the widest measure of support. Universalistic arguments in behalf of government assistance for minorities have a persuasive force for whites generally, very much including liberals. Only conservatives are relatively unaffected by altering the justification and focus of proposed government programs.