Quality assurance and Quantity aftermaths are binary terms, which are interconnected each other closely and its ramification often chaotic in the fast pace world, specifically construction industry. Moreover, it’s being used an inappropriate way as a substitute one for other. Quality over quantity, It’s a simple concept, which could be understand in layman term but taught to construction organization because quality is a process per se, whereas quantity is a form of amount. However it' can be defined in one line that fits like a square peg in a round hole in today's construction/corporate environment. The reason behind that it's so inflexible to emphasize quality over quantity is simple, contemporary businesses are established merely to make money as quickly as possible and its highest possible margins. Crafting high quality components tends to be expensive and time consuming tasks, moreover it required industriousness along with proper management, which seems less attractive margin for the organization and create a question in the mind what about the profit. Lower quality work, produced quickly with a minimal time commitment per task, tends to be far more profitable, with higher margins as well as a lower cost and get more attractive price from consumers. However, corporate shouldn’t entirely overlook the importance of quality over quantity. Here it’s not merely a matter of profit although it’s a matter of lives, which matters more than anything else. Moreover, the elements of a building structure are typically based on the kind of material used in its construction. Each and every division has space in a design takes into account the main theme or concept of the structure. Depending upon the building material(s), each element of the building is related to the other in terms of the concepts of color, dressing and outlook. The materials used for an element also, quite often, contribute to its terminology. Quality take off is widely unaccepted as one of the key factors for companies to be futile in the global market. Quality management has been a kicked issue for many years in various disciplines. The implementation of effective quality management has been witnessed and documented in the Engineering industry, which set up a paradigm for other disciplines such as the design and construction industry in the past few years, things have been changed in the construction sector by welcoming Policies that would improve construction process and lead to successful business strategies. Effective quality management, especially in (QOQ), It has been recognized as an inhibitor for performance improvement in the construction industry. On the flip side Quantity takeoffs are an important aspect of the construction cost estimating process. Quantity takeoffs are used in both large and small projects to determine actual costs ensure that a project remains profitable to the contractor, and its vital component of a final detailed estimate. General contractors, subcontractors, quantity surveyors, and estimators routinely produce quantity takeoffs during the estimation process. Whereas some in the construction industry may not routinely work on quantity takeoffs, they may still wonder what a quantity takeoff in construction is. We’ll also look at the different ways qualities as well as quantity takeoffs are completed, and what are the advantages and drawbacks of these different methods. The study recommends that promoting awareness regarding the values of ethical behavior at different forum and ensuring the effective castigation for unethical activities at different stages of project life cycle might reduce the unethical practices in the construction industry. Nevertheless both terms has to be targeted as per its vitality, as we have used the word of interconnected.