Quantitative Research Strategy Research Articles

Unlocking Financial Inclusion: The Effect of Perceived Information Transparency, Financial Attitude and Financial Self-Efficacy

The study investigates the connection between financial attitude, perceived information transparency, and financial inclusion. Financial self-efficacy will act as a mediator. The study tries to shed light on these connections so that policymakers, financial institutions, and other interested parties can devise better ways to promote financial inclusion and give everyone the tools they need to fully participate in the financial system. This study employed a quantitative research strategy. The primary tool for collecting data was a self-administered questionnaire sent to people in Faisalabad, Pakistan, using a snowball selection process. The relationships between people's perceptions of information openness, financial mood, confidence in their financial handling abilities, and financial inclusion were examined using structural equation modeling (SEM). The role of financial self-efficacy in these relationships was investigated through a mediation analysis. Financial attitude, perceived information transparency, financial self-efficacy, and financial inclusion are positively correlated. Good financial attitudes and perceived information transparency increased financial self-efficacy and financial inclusion. Also, financial self-efficacy influenced the relationship between perceived information transparency, financial attitude, and financial inclusion.

Analisis Pengetahuan Perilaku Hidup Bersih dan Sehat (PHBS) pada Anak Usia Sekolah di SMP 1 Methodist Kutalimbaru Tahun 2024

Prevention of sickness, establishment of a healthy, disease-free environment, and enhancement of physical health are the goals of a clean and healthy living (PHBS) initiative in the school setting, which is a collaborative effort between students and teachers. Schools may play a crucial role in educating the public about the significance of living a healthy, clean lifestyle. The health of kids may be greatly improved by doing simple things like using soap to wash hands and eating nutritious food from the school cafeteria. In order to have a better idea of what elementary school-aged kids know about PHBS, or clean and healthy living behaviors, this study is collecting data. This study used a descriptive quantitative research strategy. Researchers at Kutalimbaru 1 Methodist Middle School in Deli Serdang Regency administered a questionnaire to students in the fall of 2023 to gauge their level of familiarity with the concept of clean and healthy living behaviors (PHBS). Thirty participants were surveyed for this research, with ten participants drawn from each of the three grade levels (Seventh, Eighth, and Ninth). According to the interview results, most students at SMP 1 Methodist Kutalimbaru have a good understanding of Clean and Healthy Living Behavior (PHBS). However, when it comes to actually practicing what they've learned, there are some big gaps. For example, 18 out of 30 students still don't wash their hands before and after eating, and 22 out of 30 students still don't eat hygienic food, which can lead to infectious diseases like diarrhea. In order to implement PHBS in school-aged children, support from parents, teachers, and school facilities is necessary. Keywords: Knowledge, Clean and Healthy Living Behavior, School Age Children

Assessing Green Practices on Eco-Friendly Hotel Customer Loyalty: A Partial Least Squares Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Hybrid Approach

With a global focus on environmental sustainability, hotels worldwide are actively transitioning their services from conventional to eco-friendly practices. This study aims to comprehensively understand the factors that contribute to visitors’ satisfaction in eco-friendly hotels and how this satisfaction influences customers’ future reactions towards such environmentally conscious establishments. Employing the Stimulus-Organism-Response theory, this study collected data from 277 respondents using a robust quantitative research strategy. A combined approach of Partial Least Squares Structural Equation Modeling (PLS-SEM) and Fuzzy-Set Qualitative Comparative Analysis (fsQCA) was employed, to uncover deep insights into visitors’ satisfaction and their reactions towards eco-friendly hotels. The PLS-SEM results reveal significant associations between customers’ satisfaction towards eco-friendly hotel services and service quality, green practices, perceived value, and environmental sensitivity. Moreover, this study highlights a positive correlation between satisfaction and crucial outcomes like revisit intention (RVI), willingness to pay a premium (WTPP), and word-of-mouth intention (WOMI). Complementing these findings, the fsQCA analysis uncovers intricate causal relationships among antecedents that influence customer satisfaction in eco-friendly hotels. By offering critical marketing insights, this study provides guidance for hotels, the tourism industry, and policymakers on attracting customers to eco-friendly hotels, to meet the increasing demands for environmental sustainability.

Suicidal Tendency and Family Orientation: Basis for Prevention Program

Suicide is a social issue that everyone must address. Each year, more than 700,000 people die by suicide (WHO,2021). Every suicide has a devastating effect on the family and society. We define suicide as the deliberate termination of one's own life. In order to achieve its purpose, this study employed a quantitative research strategy that emphasized descriptive-correlational research. Multi-Attitude Suicide Tendency Scale by Israel Orbach was utilized. This instrument consisted of two components: (1) a research instrument consisting of items that gathered the birth order, type of family and menta health background; and (2) the MAST Scale, a four-point Likert scale consisting of thirty items divided into four types of attitude: attraction to life, repulsion by life, attraction to death and repulsion by death. The researcher used SPSS to generate descriptive statistics to describe the sociodemographic profile and Spearman rho to establish the association between variables following data collection. The findings shown conclusively that students who reside with their parents (nuclear family) are more likely to accept life. In contrast, students who lived in stepfamilies or blended families tend to reject life. However, birth order and family mental background had no significant link with suicidal tendencies. This study suggests the promotion of mental health prevention programs, especially for students living with stepfamilies. The findings will provide the academic institution with a foundation for designing counseling programs, such as Psychosocial Intervention, to address the needs of students with suicidal tendencies.

Exploring Antecedents of Consumers’ Green and Materialistic Values Conflict: The Case of Baltic Economy

In societies where consumers hold both green and materialistic values, which can be described as incompatible values, a conflict of values arises. Previous research on the green and materialistic value conflict has focused mainly on their negative consequences for consumer well-being. The antecedents of green and materialistic value conflict remain unclear. This research aims to determine the antecedents of consumers’ green and materialistic value conflict. Using a quantitative research strategy, data were collected following the survey method. The results of this research reveal that the effect of impulsive buying on the conflict between green and materialistic values is significant and positive, which means that impulsive buying reinforces the value conflict. Furthermore, the results show that the effect of mindfulness on the conflict between green and materialistic values is significant and negative, which means that mindfulness reduces the value conflict. These findings add substantially to our understanding of antecedents by adding new knowledge on the relatively under-researched antecedents of the conflict between green and materialistic values.

The Nexus between Cognitive Absorption and AI Literacy of College Students as Moderated by Sex

This study examines how Cognitive Absorption and AI Literacy are related among college students, specifically looking at how sex moderates this link. The study uses a quantitative research strategy and a non-experimental correlational approach. Data was collected through Google Forms utilizing modified questions designed for AI Literacy and cognitive absorption. G*Power 3.2 was used for power analysis to determine the necessary sample size for the investigation. 372 college students from different higher education institutions in Region XI were selected to take part in the study by stratified random sampling. Reliability and validity tests, including Cronbach’s alpha, Average Variance Extracted (AVE), and Heterotrait-Monotrait Ratio (HTMT), were performed on the dataset before undertaking moderation analysis. Cognitive Absorption was identified as a key predictor of AI Literacy, showing a substantial impact size of 0.417. The moderating effect of sex, although statistically significant, had a minor effect size of 0.011. The corrected R-squared value of 0.378 indicates that the model, with all covariates, accounts for 37.8% of the variance in AI literacy.

Influence of Facebook Content Marketing on E- Brand Loyalty; Examine the Mediating Effect of Online Consumer Engagement with Special Reference to Telecommunication Industry in Sri Lanka

Purpose: The continuous advancement in digital technology allows the audience to find more updated information through the different digital platforms. In today’s context, Sri Lankan online audiences are highly active on Facebook platform. Therefore, all telecommunication service providers publish their content via Facebook to attract and retain their online audiences. Thus, this study tries to interpret the influence of Facebook Content Marketing on E- brand loyalty with paying special attention to the mediating effect of Online Consumer Engagement.
 Design/methodology/approach: As a quantitative research strategy, it used a structured questionnaire to obtain primary data from the sample. Finally, it was able to collect three hundred ninety-five responses by adopting a convenience sampling method which comes under non-probability sampling.
 Findings: The findings of the study demonstrate that the Facebook Content Marketing has positive and significant impact on E- brand loyalty while online consumer engagement has positively and significantly mediated the impact made by Facebook content marketing on E- brand loyalty.
 Originality: This research makes a particular attempt to fill the prevailing literature gap on how Facebook content marketing impacts to e- brand loyalty in the telecommunication industry in Sri Lanka depending on the high level of brand-switching behavior carried out in this service sector. 
 Implications: Managerial implications were made for the Telecommunication industry in Sri Lanka to identify the importance of the valuable and relevant Facebook content to attract and retain their defined online audience.
 Keywords: Consumer Engagement, Content Marketing, E- Brand Loyalty, Facebook Content Marketing, Online Consumer Engagement

The Influence of Training and Development on Employee Performance in Port of Salalah in the Sultanate of Oman

Salalah Port is considered an important contributor to the economic development of Oman in terms of generating revenue from the non-oil sector and employing local Omanis. This study aims to examine the impact of training and development on employee performance in Salalah Port in Oman. To achieve this objective a positivist research paradigm, a deductive approach, a quantitative research strategy, and a simple random sampling technique were employed. A survey questionnaire instrument was employed to collect data from 219 employees working at Salalah Port in Oman. For analyzing the data, the SPSS v23 was used to test the proposed hypotheses. The revealed results indicated that Training Needs Assessment, Training Method, and Training Effectiveness have a significant on employee performance. However, concluded that training and development play a major role in making employee performance effective and efficient. Effectiveness and efficiency in performing job roles contribute to organizational growth.

Digital supply chain transformation: The role of smart technologies on operational performance in manufacturing industry

This study aims to investigate the impact of digital supply chains and smart technology on the operational performance of the manufacturing industry. Due to the lack of knowledge and guidance in this area, the adoption of smart technology throughout the supply chain is limited, leading to poor operational performance. Therefore, the purpose of this study is to investigate how smart technology and digital supply chain transformation can improve operational performance. To test hypotheses and accomplish study goals, the Resource-Based View (RBV) theory was combined with a quantitative research strategy. The study population of companies was obtained from a manufacturing directory, and a minimum sample size of 107 companies was determined using G*Power. Additionally, 600 online surveys were sent to the manufacturing companies, resulting in a response rate of 17.83%. Data analysis was conducted using Smart-PLS 4.0 software, and eight of the 10 hypotheses were supported. The findings showed that smart technologies completely mediate the link between digital transformation and relationship performance, emphasizing the need for manufacturing organizations to focus on incorporating smart technology into their supply chain to enhance operational performance. The study concludes by presenting theoretical and practical implications, limitations, and recommendations.

Financial literacy status among non-government organisations’ financial managers in Kwazulu- Natal-South Africa

This study investigated the financial literacy status among financial non-government organisations (NGOs) managers in KwaZulu-Natal. The study adopted a quantitative research strategy; a Likert scale questionnaire was used to collect data from 53 managers purposively and conveniently sampled in KwaZulu-Natal. Robustness analysis was performed using SPSS version 28 for descriptive and inferential statistics. The findings of the study revealed that all independent variables correlate between 1.000 and -.364. This study provided practical and theoretical contributions in the field by deepening an understanding of the key variables identified by this research study, which has been justified by the most relevant literature that drives the financial literacy of NGOs and financial managers. The study further offered insight into constructs for measures of financial literacy in NGOs. This study added to the body of knowledge on the financial literacy of NGOs financial managers in South Africa. The study urgently recommends that NGOs, academia, policymakers, and other key players in the financial literacy field consider the urgent need for financial literacy training or short courses within this sector. These findings urgently call for the attention of the policymakers. This study offered a future research plan on the subject matter in the areas of the true extent of the practicality of financial literacy among financial non-government organisations’ managers that were not addressed in this article.

Examining the Mediating Effect of Organizational Commitment and Job Satisfaction between Project Manager Emotional Intelligence and Project Success

The main purpose of this study is to examine the impact of the Project Manager’s emotional Intelligence on HVAC project success in Pakistan settings along with the mediating effect of job satisfaction and organizational commitment to bring clarity to the assessment of the relationship between the Project Manager’s emotional intelligence and project success in Pakistan settings. A quantitative research strategy is applied to collect realistic data from 210 Project Managers (from all the entities involved in the execution phase of the project the important ones being Sub-Contractors, Equipment Distributors as well as Product Manufacturers) of the HVAC industry of Pakistan. The collected data was analyzed and examined by using Structured Equation Modeling through the Partial Least Square method. To analysis the collected data SPSS and Smart PLS software were used. The findings of this study showed that the Project Manager’s emotional intelligence is positively related to project success and suggest the most evident result that there is a healthy and positive effect of Job Satisfaction and organizational commitment towards the success of a project. These suggestions amplify the need of the upper management to understand the significance of the mediating roles and its willingness to take care of necessary steps for letting and giving room to the Intelligence of the Project Manager having a positive outcome on the project success. Originality: This is first study in project management in Pakistan settings and delivers an advanced knowledge of emotional intelligence along with its importance to Project Success

Does a High-Performance Human Resource Practice Stimulate Employee Creativity: A Moderated Mediation Model

This study explores entrepreneurial leadership as a moderator between employee work engagement and perceptions of high-performance human resource management (HRM) practices. Additionally, it delves into the mediating role of employee work engagement between employee creativity and these perceptions. Utilizing a quantitative research strategy, the study includes a sample of 396 members from the banking sector in Pakistan. The study employs PLS-SEM to test hypotheses. Findings indicate that employee work engagement serves as a mediator between employees’ perceptions of high-performance HRM practices and creativity, while entrepreneurial leadership moderates this association. Entrepreneurial leadership enhances the employee–organization relationship and strengthens the impact of high-performance HRM practices on positive work-related behaviours. The study contributes to the body of knowledge by examining the strong role of employee work engagement in the relationship between employee perceptions of high-performance HRM practices and creativity as mediator, as well as the significance of entrepreneurial leadership as a moderator in that relationship to optimize the working of organization stimulating through the demand resource theory.

Green Training, Green Recruitment, and Green Transformational Leadership on Employee Performance in Retail Store

Purpose: This study aims to investigate how green training, green recruitment, and green transformational leadership affect employee performance at self-service retail in Yogyakarta, Indonesia.
 Study design: The study was carried out with a quantitative methodology, application of a quantitative research strategy, specifically by giving respondents questionnaires. There are 214.000 responders in this research population, while with the slovin formulation a sample of 178 respondents was obtained. The Cluster Sampling technique is applied in Probability Sampling to take the sample. Utilizing the Variance Based Structural Equation Modeling (SEM) methodology, the SmartPLS program version 4.0 was tested for validity and reliability using an analytical tool.
 Findings: The research results show that Green Training has a significant positive effect on Employee Performance, Green Recruitment has a significant positive effect on Employee Performance and Green Transformational Leadership has no significant effect on Employee Performance.
 Originality/value: This research contributes to research on retail companies where research is very rarely conducted, especially on green management research, from an employee perspective.

Antecedents of Customer Loyalty in The Telecommunications Industry -Evidence from Bangladesh

With the rapid growth of the telecommunications industry in Bangladesh, many people have adopted this communication process. While previous studies have extensively examined the adoption of mobile services, few have focused on customer loyalty and satisfaction in Bangladesh. This study primarily investigates the factors that impact customer loyalty in the Bangladeshi context of the telecommunications industry. The Theory of Reasoned Action (TRA) is used as the underlying theory to explain customer loyalty. A quantitative research strategy was employed, and data was collected through a self-administered questionnaire survey, with 360 out of 382 collected questionnaires being usable for analysis, resulting in a 94.24% usable data response rate. Partial Least Square Structural Equation Modeling (PLS-SEM) with the assistance of Smart PLS 4.0 was used to analyze the collected data. The study's findings indicate that price and consumers' trust significantly affect customer satisfaction and loyalty in Bangladesh and have the same impact on the indirect effect of price and consumers' trust on customer loyalty through customer satisfaction. The proposed model highlights important and significant factors in customer satisfaction and loyalty, allowing telecommunications industry managers to identify the specific antecedents of loyalty and focus their policies on these, particularly in terms of price and consumers' trust in Bangladesh. Furthermore, this study offers numerous theoretical and practical implications for academics and practitioners. While the validation of this model in the telecommunications sector provides a novel perspective on comprehending customer loyalty from both theoretical and practical standpoints, it is important to acknowledge that there might exist additional factors influencing customer loyalty that warrant inclusion in future research endeavors. This research is one of the few to conceptually underpin the theoretical concept of exploring customer loyalty in a developing country like Bangladesh. Similarly, these findings may be applicable to other similar developing countries.

Exploring the contributions of circular business models towards the transition of green economy in the Ghanaian construction industry

PurposeIn recent times, both academics and industrialists have undertaken research into various areas of circular business models (CBM) in a bid to promote a green economy. Yet despite numerous studies conducted, the ensuing discourse contains scant information regarding the contributions of CBM towards the transition of green economy in the construction industry. This present study therefore aims to explore the contributions of CBM in the transition towards a green economy in the Ghanaian construction industry.Design/methodology/approachA comprehensive literature review was first conducted to identify the contributions of CBM towards the transition towards a green economy. A quantitative research strategy was then adopted to collect primary questionnaire data from professionals with knowledge of CBM and the green economy from 104 participants for the study. The data gathered was analyzed using descriptive statistics and exploratory factor analysis viz. Principal component analysis.FindingsThe contributions of CBM towards the transition towards a green economy were found to be: value contributions (i.e. lower carbon footprint, lower emission of waste by the industry, value creation for clients, innovation in construction materials and methods, reduced maintenance cost, creation of energy efficient infrastructures, improved value proposition for firms, improved sustainability of the industry and reduced pressure on finite resource.); green contributions (i.e. recycling and reuse of construction waste, promotion of green building technology, increased potential for economic growth, increased resource efficiency and creation of green building market) and longevity contribution (i.e. increased life span of buildings). It was evident that CBM make significant contributions in the transition towards green economy and as such, policymakers and other stakeholders within the construction industry must adopt these models to maximize their green credentials and accrue inherent benefits associated with transitioning towards a green economy.Originality/valueThis paper presents a novel and comprehensive study that explores the contributions of CBM towards engendering a green economy. The study’s results provide construction industry stakeholders and policymakers with clear insight into the contributions of CBM towards the transition into a green economy. In practice, this study provides much needed guidance to support construction practitioners to transition towards a green economy in alignment with the United Nations' Sustainable Development Goals (SDGs).

The Role of Value Co-Creation Towards Non-financial Performances: Mediating Effect of Customer Support Ticket in the Context of Life Insurance Sector in Sri Lanka

Nowadays, value co-creation plays a vital role in acquiring new business and retaining customers in the competitive business world. Understanding customers and providing them with personalized experiences has become a trend. Value co-creation also plays a crucial role in brand development, as it contributes to brand equity, reputation, and credibility. These factors guide consumer decisions, determining whether they become loyal to a brand or switch to another. Despite its importance, the specific mechanisms through which value co-creation impacts non-financial performances in the life insurance sector in Sri Lanka have not been thoroughly explored. Therefore, the main purpose of this research is to study the impact of value co-creation on the non-financial performances of life insurance policies in Sri Lanka. Dimensions of value co-creation, such as relational orientation, customer involvement, freedom of co-creation, and degree of collaboration, will be examined, along with the mediating effect of customer support tickets. A quantitative research strategy will be employed, utilizing data collected through surveys. The researcher has developed a scale based on previous literature to measure value co-creation and non-financial performances. Reliability and validity of the scales were tested using survey data. The study was conducted in a descriptive manner, allowing for natural settings and avoiding researcher interference. Primary data were collected from a convenient sample of 142 employees working in life top performing insurance companies residing in the Western Province. Regression and multiple regression analyses were conducted to examine the relationships. The results revealed that all elements of value co-creation significantly impact the non-financial performances of life insurance policies, and the moderator and mediator effects supported the framework. Finally, the researcher presented several recommendations for marketing strategies based on the study's results. This research contributes to the existing literature and fills the practice gap, providing avenues for future researchers to explore potential areas. Overall, this study emphasizes the importance of value co-creation in the life insurance sector, highlights its impact on non-financial performances, and offers valuable insights for marketing strategies in Sri Lanka.

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

Motivated by lack of empirical research on how the marketing mix (price, place, product promotion, process, packaging, physical evidence, people, programming and partnership) directly or indirectly enhance the women’s business viability and sustainability in South Africa and elsewhere. This research empirically investigated how marketing mix can be used to enhance women’s business viability among 301 registered business owners trained in marketing and participated in the survey and answered details questions focusing on Limpopo province -South Africa. AIDA theory, diffusion of innovation theory and Marketing Mix Theory underpinned the study. Quantitative descriptive survey research strategy was adopted, Robustness analysis was entirely performed using SPSS version 28. The study’s findings were that women’s businesses in Musina and Blouberg in Limpopo province use the 10Ps. The four most used marketing strategies were, price, place promotion and product. The averagely used marketing strategies were: people, packaging, programming, physical evidence and partnership. This study contributes to the current body of knowledge and further contributes to the use of 10Ps marketing mix strategies and framework by women’s businesses. The study’s main implication is that business entities may not achieve their full financial performance potential due to little or no attention to the use of 10Ps marketing mix components and training. This study provides robust recommendations and insights into marketing practices applicable to other business entities globally.

Comparison of Lecturers’ Competency in Maldives Higher Education Institutes

Researchers in the past have found that instructors’ levels of competence have an important effect on their ability to teach. This research aims to determine if there is a quality gap in Maldives’ higher education institutions between public and private institutions and between full-time and part-time lecturers. An online structured questionnaire was used to conduct a cross-sectional survey as part of the quantitative research strategy. Lecturers from both public and private universities took part in this investigation. The Mann-Whitney U test found a statistically significant difference between public (M=67.52) and private (M=48.07) institution lecturers in terms of competency; U=829.50, p=0.021. However, lecturers’ competency mean rank scores of full-time lecturers (M=64.82) and part-time lecturers (M=59.34) indicate the difference of mean scores of lecturers’ competency was not statistically significant, U=937.50, p=0.55. It is likely better recruitment and in-service professional development policies at public institutes are established at the institutional level, thereby improving lecturers’ competency compared to private institutes.

Hubungan Regulasi Emosi dengan Gejala Depresi pada Remaja SMA yang Memiliki Orang Tua Bercerai

The aim of this study was to understand the relationship between adolescents' emotional regulation abilities and the level of depressive symptoms they experienced after their parents divorced. This research uses a non-probability sampling technique by drawing the number of samples using a purposive sampling technique with the criteria being teenagers in grades 10 to 12 of high school, aged between 15 and 18 years, residing in one of the regions of West Java. This research uses a correlational quantitative research strategy. The data collection method is carried out through offline questionnaires. . The results of analysis using Pearson correlation showed that there was a negative relationship between emotional regulation and depressive symptoms in adolescents after their parents' divorce (r = -0.634, p = .000 < 0.05). This shows that if emotional regulation is low then depressive symptoms will be high, and vice versa. The benefit of this research is that it provides a deeper understanding of the importance of emotional regulation in dealing with stress and difficult situations, especially for teenagers who experience their parents' divorce. .

The impact of using WhatsApp on the team’s communication, employee performance and data confidentiality

This research aims to explore the ways in which the use of WhatsApp for diagonal and lateral communication can improve the achievement of tasks, to what extent it can keep data and information trustworthy and confidential, and in what ways WhatsApp improves the communication of suggestions, instructions, and complaints. The study uses a quantitative research strategy with one independent variable, which is WhatsApp usage in the workplace, and three dependent variables, which are team member communication, employee performance, and confidentiality. To test the proposed research model, the authors conduct an online questionnaire in the United Arab Emirates. Descriptive statistics are used to analyze the quantitative data collected through the questionnaires. The study shows that the use of WhatsApp for communication is positively associated with leader-member exchange (LMX) and team-member exchange (TMX). Both LMX and TMX have a positive correlation with employee performance. WhatsApp is a trusted method to transfer information between team members and between managers and employees. The study also asserts that the use of WhatsApp is an effective tool to improve productivity and performance, and it makes task completion faster. It appears that the study has a limited literature review and lacks previous research on the variables related to data confidentiality and improving team performance. In this case, the study seems to be lacking a thorough examination of prior research related to data confidentiality and its impact on team performance. WhatsApp is a widely used messaging application that offers end-to-end encryption to its users, and this encryption provides a certain level of security and privacy. WhatsApp usage has a positive impact on team performance and productivity. The study presents a concrete understanding of how vertical and horizontal relationships connect the impact of WhatsApp communication on employee performance. The study recommends the use of WhatsApp in the workplace as a safe tool to boost performance and improve productivity and satisfaction.