Quantitative Methods Research Articles

How ephemeral content marketing fosters brand love and customer engagement

Purpose This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value. Design/methodology/approach This research was conducted using a quantitative method through an online questionnaire with a sample of 728 in Vietnam, analyzing data by using the partial least squares structural equation modeling model. Findings This study evaluates ephemeral content marketing through six dimensions: entertainment, trendiness, informativeness, interactivity, aesthetic quality and perceived relevance. The findings indicate positive mediating roles of advertising value, self-brand connection and brand authenticity on the impact of ephemeral content marketing on brand love and customer engagement. Research limitations/implications This study provides a comprehensive model of factors affecting consumer perceptions of ephemeral content marketing, which can help businesses to proactively formulate strategic responses for consumers on social media platforms with ephemeral content features. This also allows them to precisely target their audience, avoiding ineffective and costly advertising efforts on social media when content quality is lacking. Originality/value This research sheds light on the six essential dimensions of effective ephemeral content that adds value to customers, ultimately leading to their love and active engagement. This substantial addition to the field of social media marketing opens up possibilities for further investigation of the dynamics across different forms of social media marketing, such as short-form videos or in various contexts such as tourism, fashion, food products and education, particularly in the context of ephemeral content in emerging markets such as Vietnam.

La formación continua de docentes en inclusión educativa de estudiantes con discapacidad intelectual en la educación básica colombiana

This article responds to the need to improve the continuing education of teachers of Primary Basic Education in order to contribute to the educational inclusion of students with Intellectual Disabilities in the Colombian context. The research procedure assumes as its main methodological criterion the complementarity of qualitative and quantitative methods, which allows them to be used from a scientific perspective to understand the object of study. As a result, a continuing education strategy is proposed based on situated learning, which favors the theory-practice link and takes into account the experiences of teachers, thus promoting the updating and improvement of knowledge, skills and values ​​to respond to current needs arising from the field of teacher training and performance, as well as to the demands posed by the educational inclusion of students with Intellectual Disabilities.

Analysis of Mathematics Education Students' ICT Behavior at IAIN Syekh Nurjati Cirebon Post-Pandemic

This study analyzes student behavior in using ICT when using LMS at IAIN Syekh Nurjati Cirebon. This study used quantitative methods with a survey research design. The type of survey used is a cross-sectional survey design. Samples were taken from Mathematics Education students in semesters I, III, V and VII, as many as 258 from 627 active students in 2021/2022 using the stratified random sampling method. The instrument was developed following the aspects and indicators in the TAM model, containing (1) perceived ease of use, (2) perceived usefulness, (3) attitude towards using, (4) behavioral intention to use, and (5) actual usage. The instrument will be tested for validity using CVR and reliability using the Guttman Split-Half Coefficient correlation. Data on student behavior using ICT were analyzed using Widoyoko categorization. The study results showed that the instrument was confirmed to be valid and reliable, with students' behavior in using ICT categorized as "good." The findings suggest that students are generally well-prepared to engage with ICT tools for online learning, reflecting their adaptability and positive attitudes toward technology adoption. However, to maximize the potential benefits of ICT in education, the study highlights the need for institutions to implement targeted strategies. These include providing more comprehensive ICT training programs, upgrading and maintaining digital infrastructure, and creating policies encouraging consistent and meaningful use of ICT in learning activities.

Measuring Indonesian Intention to Use Islamic Mortgage: A Quantitative Approach

This study explores the factors that influence the intention to use Islamic mortgage products in Indonesia, specifically focusing on Brand Awareness, Risk Perception, Religiosity, and their impact on Intention to Use. Using quantitative methods, 200 respondents were surveyed to gauge their interest in using Islamic mortgage products. The analysis used Structural Equation Modeling (SEM) through SmartPLS to evaluate the relationship between the variables. The findings show that Brand Awareness plays the most important role in shaping consumers' intention to use Islamic mortgage products, with a path coefficient of 0.773, which indicates a strong and significant influence. Perceived Risk also significantly influences Brand Awareness (β = 0.689), highlighting that consumers' perception of risk can shape their awareness of Islamic mortgage options, although its direct impact on Intention to Use is relatively smaller (β = 0.118). In addition, Religiosity was found to have a meaningful yet moderate influence on Brand Awareness (β = 0.275) and Intention to Use (β = 0.085), underscoring the relevance of religious values in consumers' decision-making process. Overall, the results suggest that to increase the adoption of Islamic mortgage products in Indonesia, financial institutions should focus on increasing Brand Awareness, reducing Perceived Risk, and increasing the religiosity of their target audience. Marketing strategies that emphasize Shariah compliance, transparency, and ethical financial practices can encourage the intention to use Islamic mortgages, thereby contributing to the growth of the Islamic financial sector in Indonesia.

Frequency domain-based quantitative assessment of bolted joint tightening status using acoustic emission

ABSTRACT Bolted joints frequently experience loosening in vibrating environments, posing a threat to structural safety. Therefore, quantitatively assessing bolt loosening is critical. This study reveals the correlation between bolt preload and acoustic emission (AE) signal characteristics at the connection interface under vibration, establishing a method for quantitatively assessing the tightening state of bolted joints. First, an AE testing platform was constructed to capture AE signals across varying preload forces, enabling the calculation of frequency and energy parameters. Next, leveraging the relationship between these AE characteristics and preload force, a loosening index was developed to quantitatively assess the extent of bolt loosening. Finally, a quantitative AE-based assessment method and workflow for evaluating bolted joint status were developed, allowing for effective assessment of the full transition from tightened to loosened states. This approach provides a valuable tool for detecting bolt loosening and monitoring structural health.

Application of Mixed Methods in Childhood Trauma Research: A Study Example of Divorce-Related Trauma Research from India

Background: The use of mixed methods research (MMR) has become progressively important in the field of behavioral and social sciences. This article makes an argument for the combination of quantitative and qualitative methods in the study of childhood trauma. It focuses on the role of MMR in effectively exploring the traumatic life experiences and narratives of children and adolescents. Methods: The mixed method approach is beneficial for multi-dimensional research strategies, thereby surpassing the quantitative-qualitative divide. We also discuss the key characteristics of the mixed methods approach applicable to these behavioral studies. Results: This article concludes with a study example from the author’s MMR-driven doctoral research on the topic of divorce-related child custody issues in India. Conclusion: The implications for MMR use in future childhood trauma research are discussed.

Assessment of greenness, blueness, and whiteness profiles of a validated HPLC-DAD method for quantitation of Donepezil HCl and Curcumin in their laboratory prepared co-formulated nanoliposomes

White and Green Analytical Chemistry are innovative approaches in analytical chemistry that prioritize both sustainability and efficiency. Together, these approaches aim to advance scientific research while minimizing environmental impact and enhancing safety. This integration of environmental consciousness into analytical practices represents a significant step forward in achieving sustainable scientific progress. In the present study, a sensitive eco-friendly HPLC-DAD method was carried out and validated to allow concurrent determination of Donepezil HCl (DPZ) and Curcumin (CUR) in their pure form and laboratory made nano-liposome formulation. Optimum seperation was accomplished by utilising Zobrax Eclipse Plus C18 column (4.6*100 mm,5 μm) with gradient elution of the mobile phase composed of 0.02 M phosphate buffer at pH 3.2 and ethanol at flow rate of 1.5 ml/min. A diode array detector (DAD) was implemented for detection at 273 nm and 435 nm for DPZ and CUR, respectively, with the column oven set at 40 °C. The method was validated according to ICH specifications in terms of accuracy, precision, linearity range, detection and quantification limit. The calibration plots were linear with correlation coefficients (r2) = 0.999 over the range (0.1–100 µg/ml) and (0.1–100 µg/ml) for DPZ and CUR, successively. The validated HPLC-DAD approach was adopted to analyse both medications in laboratory prepared nano-liposomal formulation in which the analytes were successfully quantified with good recovery values and no disrubtion from the added excipients. The investigation of whiteness, blueness, and greenness metrics revealed a major benefit of the suggested approach over previous reported ones.

Research on Messaging Applications as Mediators to Enhance Design Creativity in Industrial Design Students in China

Background and Aim: In globalization, creativity emerges as a pivotal factor in bolstering the competitiveness of nations and individuals. Therefore, fostering students' creativity becomes a crucial goal of education and a key driver for societal development and innovation. This study, with its potential to determine the factors that affect the design creativity of industrial design students through messaging applications, holds significant promise. The research framework includes variables such as design creativity (DC), knowledge sharing (KS), cooperative learning (CL), inspiration (IN), creative self-efficacy (CS), and the use of messaging applications (UMA). By exploring the influence of educational methods on creativity development through the analysis of students' creative generation process in messaging applications, we aim to provide new perspectives and tools that could profoundly impact creativity and educational research. Materials and Methods: In this research, we meticulously collected 467 valid questionnaires from colleges and universities in Sichuan Province, China, employing rigorous quantitative methods and questionnaire surveys. To ensure the utmost accuracy of the questionnaire data, we conducted a confirmatory factor analysis (CFA) to test the relationship between the observed variables and the potential variables. Subsequently, we employed the structural equation model (SEM) to test the research hypothesis comprehensively. Applying these two analytical techniques underscores the scientific rigor of our research methods and the robustness of our results. Result: The results of data analysis show that the use of message application, knowledge sharing, cooperative learning, inspiration, and creative self-efficacy significantly affect design creativity. Using message application as an intermediary variable improves industrial design students' knowledge-sharing and creative self-efficacy, thus enhancing their design creativity. However, the intermediary role of message application between inspiration, collaborative learning, and design creativity is not significant. This finding contrasts with the results of pilot tests, reflecting the differences in educational strategies implemented by different educators in influencing students' interaction and inspiration in collaborative learning. Conclusion: Studying the use of message applications to enhance creativity can promote educational equity and social interaction and stimulate interdisciplinary learning and collective wisdom. At the same time, cultivate students' innovative skills and lifelong learning and innovation ability. The research results provide educators with insights into how industrial design students can use new applications more effectively to improve their design creativity and confirm the effectiveness of students' creativity self-assessment. Therefore, in educational practice, the design creativity self-assessment scale can be used to evaluate students' design works. In addition, this study can be used as a reference for teaching and creativity research in other art disciplines.

EFFECT OF WORK ENVIRONMENT ON ABSENTEE BEHAVIOUR OF EMPLOYEES IN TERTIARY INSTITUTIONS IN KWARA STATE

The work environment plays a crucial role in shaping employee behaviour, well-being, and overall performance. The work environment encompasses various factors, such as physical conditions, organizational culture, interpersonal relationships, workload, and job satisfaction. Despite the importance of the work environment, there remains a gap in understanding how it impacts employee absence behaviour within tertiary institutions in Kwara State. This study thus examined the effect of the work environment on the absentee behaviour of employees in tertiary institutions in Kwara State. The study adopted a mixed method. For the quantitative method, the primary research instrument was the questionnaire, while the qualitative method was the interview guide. The study population consisted of male and female academic/non-academic staff in tertiary institutions in Kwara State. A total of nine tertiary institutions were selected for this study out of the 18 tertiary institutions in Kwara state. A purposive sampling technique was deployed to select respondents from the institutions based on their knowledge and availability. For the qualitative approach, purposive sampling (non-probability technique) was used to select nine (9) respondents. The study population consisted of nine thousand, eight hundred and ten (9810) male and female academic/non-academic, full-time/casual employees in tertiary institutions in Kwara State while the sample size was 1200. The findings from the study revealed that employees’ work environment is significantly related to job commitment. Similarly, the study found that the respondents' responses from different institutions on the relationship between a conducive working environment and level of motivation are different. The study therefore recommend that efforts should be made by concerned authorities to improve the work environment in tertiary institutions in the study area.

Establishment and validation of HPLC methods for the determination of folic acid and parabens antimicrobial agents on folic acid oral solution

BackgroundAs the common antibacterial drugs in folic acid oral liquid, parabens are listed as mandatory substances in the quality standard. Both the Chinese Pharmacopoeia and the United States Pharmacopoeia use high performance liquid chromatography for the determination of folic acid, but the quantitative methods of parabens are different. Pharmacopoeias use different instruments to quantify folic acid and parabens, resulting in cumbersome and cumbersome detection methods.ObjectiveWithout changing the type of instrument and mobile phase, two methods were established for the determination of folic acid and parabens (methyl paraben; ethyl paraben; propyl paraben) using respective wavelengths and flow comparisons Propyl benzoate) high performance liquid chromatography method.MethodChromatographic separation was achieved on an Agilent 5 TC-C18 HPLC column (5 μm; 250 μm × 4.6 mm) maintained at 25 °C (column temperature). The mobile phase consisted of phosphate buffer (pH 4.0)-methanol. When the ratio is 99:1, it is used to determine the content of folic acid, and when the ratio is 79:21, it is used to determine the content of antimicrobial agents. The flow rate used was 1.2 mL/min, the injection volume of folic acid was 20 µL, and the injection volume of bacteriostatic agent was 50 µL. In addition, the blue applicability grade index (BAGI) and analytical greenness (AGREE) metric tools were used to evaluate the greenness and environmental friendliness of the developed methods.ResultsThe method has a good linear relationship with R2 ≥ 0.9995, the average recovery rate of the two methods is ≥ 95%, and the relative standard deviation (RSD%) accuracy is less than 0.21%. The BAGI tool characterizes the developed method as green. The AGREE score is around 0.5, and the method is also largely consistent with the principles of green analytical chemistry.ConclusionsThe HPLC method was established for the rapid determination of folic acid and antibacterial agent of parabens in folic acid. The method has high accuracy, strong specificity, high recovery rate, good stability and environmental friendliness. Compared with the method in the pharmacopoeia, it has strong resistance to complex matrix interference, greatly shortens the detection time, and has little damage to the instrument and chromatographic column. It can be used for the quality standard of folic acid oral liquid.

Factors affecting cash flow management activities of textile and garment enterprises in Vietnam

Purpose: This study shows the level of influence of factors on cash flow management activities of enterprises through survey and recovery analysis from data of 50 Vietnamese garment enterprises. Design/Methodology/Approach: The article uses two basic research methods including: qualitative and quantitative research. In which, the qualitative method is to synthesize research works related to the article, thereby determining the research hypothesis. The quantitative method is implemented on the basis of building a scale for 7 factors affecting cash flow management activities and surveyed and analyzed data from 50 textile and garment enterprises in Vietnam to test the published hypotheses. Findings: The results show that 5 out of 7 factors have an impact on cash flow management activities of listed textile and garment enterprises in Vietnam, including: sales policy (SP), inventory management policy (IMP), payment policy with suppliers (PPS), enterprise size (ES) and level of information technology application in cash flow management (LIC). Conclusion: In particular, sales policy is the strongest impact factor, the ability to apply information technology has the weakest impact, in particular, inventory management policy has a negative impact on cash flow management activities. Research Limitations/Implications: From the results of this research, the author suggested for Vietnamese textile and garment enterprises in cash flow management activities. Practical Implications: This research result is completely consistent with previous domestic and foreign studies. Contribution to Literature: The study provides necessary information to help Vietnamese textile and garment enterprises improve cash flow management in the coming time.

The Effect of Online Registration System on Outpatient Satisfaction

This study aims to analyze the effect of online registration system on outpatient satisfaction . The background of this study focuses on the need for improving fast, efficient, and technology-based health services to meet patient expectations. The online registration system is expected to reduce queues, speed up the administrative process, and improve patient comfort. This study uses a quantitative method with a cross-sectional approach. The sampling technique was carried out using the simple random sampling method , with the criteria of patients using the online registration system in December 2024, namely 115 patients. Data were collected through a questionnaire that measured aspects of patient satisfaction, such as ease of access, speed of service, data accuracy and system convenience. Data analysis was carried out using a simple linear regression test to identify the effect between the online registration system and patient satisfaction levels. The results of the study showed a positive and significant effect between the online registration system and patient satisfaction. This system simplifies the registration process and increases positive perceptions of the quality of hospital services. Therefore, it is recommended to improve the quality of information technology and training for officers to ensure the sustainability of excellent services and further development of system features is needed to improve accessibility and reliability of services.

Pengaruh Sertifikasi Halal dan Halal Awareness terhadap Minat Beli Konsumen pada Restoran All You Can Eat di Kota Surabaya

The purpose of this study was to determine the results of the analysis of the effect of halal certification on consumer purchase interest at All You Can Eat Restaurants in Surabaya City and the effect of halal awareness on consumer purchase interest at All You Can Eat Restaurants in Surabaya City. The method in this study uses a quantitative method with an associative approach, primary data sources through the distribution of questionnaires using gform. The sampling technique used in this study, the purposive non-probability technique, with a total of 104 respondents and analyzed using SmartPLS 4.0. The results showed that halal certification had a significant effect on consumer purchase interest and halal awareness also had a significant effect on consumer purchase interest.

Alignment Parameters: Quantifying Dense Core Alignment in Star-forming Regions

Abstract Recent high-resolution observations at millimeter (mm) and submillimeter wavelengths reveal a diverse spatial distribution for subparsec-scale dense cores within star-forming regions, ranging from clustered to aligned arrangements. To address the increasing volume of observational and simulation data, we introduce “alignment parameters” as a quantitative and reproducible method to automatically assess core alignment. We first demonstrate the effectiveness of these parameters by applying them to artificial test clumps and comparing the results with labels from visual inspection. A threshold value is then proposed to differentiate between “clustered” and “aligned” categories. Subsequently, we apply these parameters to dense cores identified from a sample of Atacama Large Millimeter/submillimeter Array 1.3 mm dust continuum images in high-mass star-forming regions. Analysis exploring correlations between alignment parameters and clump properties rules out the presence of a moderate or strong correlation, indicating that clump properties do not appear to strongly influence the outcome of fragmentation. One possible explanation for this is that the fragmentation process is chaotic, meaning that small variations in initial conditions can lead to significant differences in fragmentation outcomes, thus obscuring any direct link between clump properties and core alignment/distribution.

Assessing the Impact of Intangible Cultural Heritage Cognition on Sense of Place Among Urban Residents in Dalian Under Sustainable Development Goals

Objective: The objective of this study is to evaluate the impact of urban residents' intangible cultural heritage cognition on their sense of place with the aim of to providing empirical support for promoting intangible cultural heritage and enhancing the sustainability of urban culture. Theoretical Framework: Based on the sense of place theory. He sense of place embodies a deep emotional connection between people and places, a special human-place relationship transformed by cultural and social characteristics. Method: This research mainly adopts quantitative analysis method. Data collection was conducted through questionnaires. Data of Dalian residents were collected to determine the dimensions of urban residents' intangible cultural heritage cognition through exploratory factor analysis, and the impact of these dimensions on urban residents' sense of place was assessed through regression analysis. Results and Discussion: The results show that residents' perception of intangible cultural heritage significantly affects their sense of place. In addition, demographic variables such as gender, age, and length of residence also affect urban residents' sense of place. Research Implications: The study found that improving residents' awareness of intangible cultural heritage can help enhance residents' sense of place, and based on this, recommendations are made for the government and relevant cultural institutions. Originality/Value: This study provides empirical support for improving residents' sense of local identity through the recognition of intangible cultural heritage and provides a reference for realizing the sustainable development goal of urban cultural construction.

A multiresolution approach with method-informed statistical analysis for quantifying lymphatic pumping dynamics

Despite significant strides in lymphatic system imaging, the timely diagnosis of lymphatic disorders remains elusive. This is driven by the absence of standardized, non-invasive, reliable, quantitative methods for real-time functional analysis of lymphatic contractility with adequate spatial and temporal resolution. Here, we address this unmet need by integrating near-infrared fluorescence lymphangiography imaging with an innovative analytical workflow that combines data acquisition, signal processing, and statistical analysis to integrate traditional peak-and-valley analysis with advanced wavelet time-frequency analyses. Variance component analysis was used to evaluate the drivers of variance attributable to each experimental variable for each lymphangiography measurement type. Generalizability studies were used to assess the reliability of measured parameters and how reliability improves as the number of repeat measurements per subject increases. This allowed us to determine the minimum number of repeat measurements needed per subject for acceptable measurement reliability. This approach not only offers detailed insights into lymphatic pumping behaviors across species, sex and age, but also significantly boosts the reliability of these measurements by incorporating multiple regions of interest and evaluating the lymphatic system under various gravitational loads. For example, the reliability of the peak-and-valley analysis of human lymphatic vessels was increased 3-fold using the described approach. By addressing the critical need for improved imaging and quantification methods, our study offers a new standard approach for the imaging and analysis of lymphatic function that can improve our understanding, diagnosis, and treatment of lymphatic diseases. The results highlight the importance of comprehensive data acquisition strategies to fully capture the dynamic behavior of the lymphatic system.

Determinants of Internal Auditor Effectiveness and Its Impact to the Quality of Financial Reporting in Supporting Achievement of Sustainable Development Goals (SDGs) at Religious Universities in Indonesia

Objective: This study was conducted to determine the effect of personality, competence, objectivity, and performance on the effectiveness of internal auditors, and their impact on the quality of financial reporting in supporting the achievement of Sustainable Development Goals (SDGs). Methods: This study used a descriptive quantitative method where data were collected by circulating questionnaires to 84 state religious universities in Indonesia with a sample of 299 respondents. Data analysis was carried out using the Partial Least Square-Path Modeling (PLS-PM) approach. Results and Discussion: The results of the study prove that there is a positive and significant effect of personality, competence, objectivity and work performance on the effectiveness of internal auditors, personality is an intangible resource that can improve the function of the internal auditor framework, competent, skilled and experienced auditors can improve their audit performance and efficiency. The role of internal auditors in higher education that has been carried out so far is only as a verifier, reviewing budget absorption, reviewing the implementation of faculty and institutional activities, and has not conducted a comprehensive audit of financial statements as carried out by the inspectorate of the ministry of religion and the Supreme Audit Agency so that the achievement of Sustainable Development Goals (SDGs) cannot be maximized. Research Implications: This research is a development of knowledge that is expected to contribute to the development of Internal Audit science, especially in the public sector in this case the internal control unit of religious universities in Indonesia. Originality/Value: Personality variables are a development of Al-Bawwat at al's research (2021) where in previous researchers, Openness to experience, emotional stability, conscientiousness and extraversion became a variable while in this study each became an indicator, added with two other indicators, namely perseverance and trust (Sharma, 2018); Cherry & Susman (2023).

Measuring HSD17β13 protein turnover in mouse liver with D2O metabolic labeling and hybrid LC-MS.

Metabolic labeling with heavy water (D2O) followed by LC-MS has become a powerful tool for studying protein turnover in vivo. Developing a quantitative method to measure partially labeled low-abundance proteins poses many challenges because heavy isotopomers of peptides, especially their changes through deuterium labeling, are difficult to detect. A workflow that coupled immunocapture and LC-high-resolution MS to determine the synthesis rate of HSD17β13 protein in mouse liver was presented. Deuterium labeling of tryptic peptides was analyzed, and data were fitted into an exponential rise equation. HSD17β13 protein t1/2 were calculated to be 31.8, 36.1, and 28.9 hr from 3 different peptides with an average of 32.3 hr. The established workflow can be adapted from hybrid LC-MS protein quantitation assays to assess protein turnover in vivo using D2O metabolic labeling.

Building Public Health Quantitative Methods Capacity and Networks in sub-Saharan Africa: An Evaluation of a Faculty Training Program.

There is a shortage of individuals trained in using quantitative methods in biomedical research in sub-Saharan Africa (SSA). Improving public health in SSA requires new ways to promote quantitative knowledge and skills among faculty in biomedical research and better-integrated network systems of support. We describe the development, implementation, and evaluation of an innovative faculty training and support program in SSA from December 2017-June 2020, using courses in monitoring and evaluation, data management, and complex surveys as prototypical examples. Indicators were selected to follow the 4 levels outlined in the Kirkpatrick evaluation model: reaction, learning, behavior, and results. We used survey data from faculty fellows and students and reported median change and interquartile ranges (IQR). The training program created an international community of 26 faculty members working collaboratively to lead the training of 3 quantitative methods courses. The program increased faculty members' knowledge of the course content (median increase 17 percentage points [IQR: 0, 20]). Faculty members, in turn, trained 380 students at institutions of higher education in 8 SSA countries (Botswana, Ethiopia, Ghana, Nigeria, Rwanda, South Africa, Tanzania, and Uganda). The program relied on collaborative funding from participating institutions and focused on individual capacity-strengthening. In the future, the program will be scaled to include other emerging areas, such as data science, will integrate institutional support and feedback, and will move some of the training and mentoring activities to an online platform. Finally, to ensure that faculty have both improved confidence and improvement in competence, in future iterations, the program will include competency evaluation at the start and end and pair fellows who need additional training with those who excelled to co-teach.

Emerging trends and critical insights in international business research: a hybrid review

Purpose This paper aims to present a hybrid review combining the theory, context, characteristics and methodology (TCCM) framework and bibliometric analysis of international business research from 1991 to 2023, shedding light on the field’s growth, trends and key contributors. Design/methodology/approach Relevant papers were selected using the preferred reporting items for systematic reviews and meta-analyses model. Initially, this paper conducted a descriptive analysis to identify prolific institutions, countries and journals. Using bibliometric techniques and the TCCM framework, this paper analyzed theory, context and method visualized through word clouds and keyword co-occurrence. The characteristic aspect was analyzed using bibliographic coupling to identify major themes, providing a comprehensive understanding of the most significant factors in international business research. Findings The analysis of a data set comprising 5,644 documents reveals a steady increase in the annual growth rate of publications, highlighting the growing significance of international business in the global economy. First, this paper noticed a significant increase in publications in leading international business journals, with the Journal of International Business Studies being the most prolific. Second, using the TCCM framework, this paper discovered that the resource-based view, institutional theory, transaction cost theory and internalization theory are predominant in international business research. Most studies have concentrated on firm or enterprise-level entities, followed by country-level analyses. This paper also identified six main themes: (1) innovation and strategy, (2) market, (3) HR impact and leadership, (4) marketing, (5) internationalization and (6) entrepreneurship. Quantitative methods have been the most frequently used research design, followed by qualitative and mixed methods. Research limitations/implications The study offers researchers and practitioners a roadmap for future investigations, collaboration and innovation in international business, thereby advancing the knowledge and understanding of this complex field within a globally interconnected economy. Originality/value This study provides insights into growth and trends, identifying journals, clustering research topics and enhancing theoretical and methodological understanding in the field of international business.