Quantitative Content Analysis Research Articles

Educating the Adult Learners: Development of Digital Marketing Strategies for Local Community Products of Pasakngam Village, Chiang Mai, Thailand

This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers on digital marketing strategies. This research employed a participatory phenomenological method to collect both quantitative and qualitative data including public hearings, in-depth interviews with village and product group leaders, focus group meetings with 34 village members and surveys with 215 tourists. Analytical tools included statistical analysis with SPSS software for quantitative data and content analysis for qualitative data. The research findings disclosed a lack of structured marketing management and digital, as well as insufficient public relations plans. The community attempts to promote products via a Facebook page were lacked proper supervision. The research introduced practical workshops based on the Reach, Act, Convert, Engage (RACE) to teach digital marketing to the community members. The villagers learned to operate digital marketing strategies by creating and sharing promotional videos on digital platforms such as YouTube and Facebook, aiming to increase tourist visits and product visibility. The digital marketing strategies improved community engagement and product promotion, highlighting the need for ongoing training and strategy refinement. The research underscores the importance of equipping local communities with digital marketing skills to enhance economic resilience and sustainable development. The study's comprehensive approach provides a replicable model for similar communities seeking to leverage digital marketing for local product promotion.

Understanding Polarized Reactions to Sport CSR and Sustainability Communication on Social Media Through Dialogic Openness

Dialogic openness suggests that organizations should employ an agonistic approach to conversation, discussion, and listening when communicating with activist groups. This study applies this theoretical premise to corporate social responsibility communication in motorsport, specifically Formula 1, which has been increasingly communicating about sustainable initiatives on social media. Through quantitative content analysis, we analyzed 820 responses to 10 CSR-related tweets during the 2021 season. We found that reactions to the messages were mostly critical, from both the left and right political perspectives. More liberal viewpoints indicated that Formula 1 should do more to address sustainability, while more conservative viewpoints complained that Formula 1 should “stick to sports” and stop engaging in social issues. Both sides showed high levels of skepticism for the intentions behind the messages. Based on our findings, we suggest that sport organizations should use principles of dialogic openness foster deliberative communication around sustainability in sport.

(Innovative) Teaching Models in Doctoral Dissertations at the Faculty of Teacher Education in the Republic of Serbia

Starting from conceptual definitions and theoretical framework of the research problem, this paper offers the findings of empirical non-experimental research on the global and fragmented approach: a) assessment of the representation of (innovative) models of class teaching within the university repository of defended doctoral dissertations in the Republic of Serbia, and b) assessment of the innovative characteristics of selected doctoral dissertations through the analysis of reports from professional committees evaluating completed doctoral dissertations. All 109 PhD dissertations defended at Serbia’s six state faculties of teacher education between 2005 and 2022 are included in the overall sample. The second component of the research specifies a fragmented or deliberate/ stratified sample that consists of 36 defended PhD dissertations and 36 evaluation reports for the approval of PhD dissertations that inherently include novel teaching models. Both quantitative and qualitative content analysis were used in the research. The units of analysis include: the title of the defended doctoral dissertation, keywords presented in the doctoral thesis (quantitative analysis), and the content of the Evaluation Report of the doctoral dissertation, specifically the segment on scientific contribution (qualitative analysis). Based on the analysis of dissertation titles and keywords, it was found that one-third of doctoral dissertations focus on research in the field of (innovative) teaching models. The analysis revealed that not all models are equally represented in different subject methodologies of class teaching, nor within individual methodologies. Content analysis showed that the selected theses are dedicated to the specified problem, they support the issue of the innovation of the teaching process and indicate that there is room for innovation in the teaching process in a creative sense. Future PhD dissertations with a thematic focus on innovative teaching models should be directed towards the affirmation of research on different work models (of the entire corpus) in subject methodologies, the synthesis of innovative teaching models within the same methodology of class teaching, exploration of learning material most suitable for implementing a specific innovative work model within various methodologies of class teaching...

Pengaruh Pelarut Metanol dan Etanol Terhadap Kadar Flavonoid Total Ekstrak Kulit Pohon Waru (Hibiscus tiliaceus L.)

Sea hibiscus (Hibiscus tiliaceus L.) is one of the plants in Indonesia that is empirically used as a traditional medicine. The study aims to determine the total flavonoid content of methanol and ethanol extracts from the sea hibiscus tree bark using UV-Vis spectrophotometry. Phytochemical screening of flavonoids is done using concentrated magnesium and hydrochloric acid (HCl). Total flavonoid levels are determined using the AlCl3 method specified in the QE (Quercetin equivalent). The phase of the research method includes preparation of methanol extract and ethanol extracts, phytochemical screening of flavonoid content, quantitative analysis of the flavonoid content (determination of the maximum wavelength (λmax) of quercetin, standard curve preparations of quercetin, and determination of flavonoid contents in methanol extract and ethanol extract), data management and analysis. Phytochemical screening showed methanol extracts and ethanol extract of the Sea Hibiscus tree bark showed positive contain flavonoids. Quantitative tests using UV-Vis spectrophotometry measured at 441 nm wavelengths showed that the concentration of flavonoid compounds in the Sea Hibiscus tree bark methanol extract was 0.109 %b/b, and the concentrations of flavonoids in the ethanol extracts were 0.096 %b/b.

Comparative Analysis of Decellularization Methods for the Production of Decellularized Umbilical Cord Matrix.

The importance of decellularized extracellular matrix (dECM) as a natural biomaterial in tissue engineering and regenerative medicine is rapidly growing. The core objective of the decellularization process is to eliminate cellular components while maximizing the preservation of the ECM's primary structure and components. Establishing a rapid, effective, and minimally destructive decellularization technique is essential for obtaining high-quality dECM to construct regenerative organs. This study focused on human umbilical cord tissue, designing different reagent combinations for decellularization protocols while maintaining a consistent processing time. The impact of these protocols on the decellularization efficiency of human umbilical cord tissue was evaluated. The results suggested that the composite decellularization strategy utilizing trypsin/EDTA + Triton X-100 + sodium deoxycholate was the optimal approach in this study for preparing decellularized human umbilical cord dECM. After 5 h of decellularization treatment, most cellular components were eliminated, confirmed through dsDNA quantitative detection, hematoxylin and eosin (HE) staining, and DAPI staining. Meanwhile, Masson staining, periodic acid-silver methenamine (PASM) staining, periodic acid-Schiff (PAS) staining, and immunofluorescent tissue section staining results revealed that the decellularized scaffold retained extracellular matrix components, including collagen and glycosaminoglycans (GAGs). Compared to native umbilical cord tissue, electron microscopy results demonstrated that the microstructure of the extracellular matrix was well preserved after decellularization. Furthermore, Fourier-transform infrared spectroscopy (FTIR) findings indicated that the decellularization process successfully retained the main functional group structures of extracellular matrix (ECM) components. The quantitative analysis of collagen, elastin, and GAG content validated the advantages of this decellularization process in preserving and purifying ECM components. Additionally, it was confirmed that this decellularized matrix exhibited no cytotoxicity in vitro. This study achieved short-term decellularization preparation for umbilical cord tissue through a combined decellularization strategy.

Confronting the effects of climate change through development plans

In recent years, climate change as a consequence of global warming, has garnered significant attention. Therefore, serious measures must be considered in the development planning process to adapt to and reduce effects of climate change. This research evaluates six development plans in Isfahan, Iran in the face of climate change effects using a framework consisting of three components of the analytical Awareness-Analysis-Action (A-A-A) approach and using quantitative and qualitative content analysis methods. In fact, the evaluation of the level of attention of the development plans from the perspective of the level of reflection and attention to raising awareness about the issues of climate change, the ability to analyze the available climate information in a useful way to support planning decisions and the level of special actions to deal with these changes. Finally, out of the three elements of the approach, the highest amount of attention in the plans is related to the element of action with 67/70% and the lowest is related to the element of awareness with 39/10%. The overall evaluation of the development plans shows that their role in integrating climate change issues into urban planning in Iran is still limited and insufficient. On the other hand, air pollution and climate change are closely related, as chemicals that cause air quality deterioration often enter together with greenhouse gases. Therefore, it can be said that although indicators of the transportation dimension (A3-J) with 80.66%, resource management have been given special attention under the action component, but carbon sequestration dimension (A2-F) with 14.63%, under the analysis component that seeks to evaluate the amount of air pollutants, classification of the type and sources of emission of pollutants could not reflect more than half of the total percentage in all development plans.

Silenced Voices in Portuguese Public TV News: An Intersectional Analysis of the Representation of Women with Disabilities in RTP’s Telejornal

(1) Background: Studies on women with disabilities (WwD) are rare and tend to reveal certain representation patterns. This study aims to understand how and to what extent WwD and chronic diseases are deemed newsworthy in the Portuguese public news TV station RTP1 primetime news program. Feminist disability, standpoint, agenda-setting, and framing theories are used alongside the concept of intersectionality. (2) Methods: A mixed-method approach is adopted, combining quantitative content analysis of all broadcasted news in January 2020 (n = 704), and qualitative discourse analysis of news items on PwD (n = 5). (3) Results: The results reveal that disability is a reduced issue in Telejornal’s agenda. PwD, in general, are often portrayed in secondary roles and without a voice. The protagonists of news stories about disability or persons with disabilities are predominantly women without disabilities, occupying traditional roles as caregivers (mothers, nurses), while men are more often portrayed as public agents. Discourse analysis deepens understanding by uncovering the prevalence of negative news values and a problem-centred framing, often associated with negativity, rather than presenting solutions. (4) Conclusions: Consequently, WwD were found to be deprived of news representation with a more positive or ‘normal’ focus and an intersectional approach reveals a lack of inclusion, with the few existing news tending to focus on exclusion issues, portraying only white Portuguese women. This study underscores the urgent need for a more equitable approach in media representation, recognising the diversity and positive contributions of WwD to promote an inclusive narrative.

Dissemination strategy of spanish fact-checking agencies on their 'WhatsApp' channels

The objective of this research is to understand the dissemination strategy employed by Spanish fact-checking agencies through their WhatsApp channels. Specifically, it analyses the theme and function of the publications, the type of misinformation verified, and the interaction and multimedia presence. Quantitative content analysis is used to analyse the 258 messages published by Newtral, Maldita, and EFE Verifica on their WhatsApp channels over two months. The results show some interesting findings. Firstly, it is noteworthy that Newtral and Maldita have a regular publication frequency, but not EFE Verifica. Secondly, the conflict between Israel and Palestine dominates a large portion of the verifications by Newtral and EFE Verifica. In contrast, Maldita focuses on informing about topics related to science and technology or politics. Thirdly, it is highlighted that only Maldita seeks to promote real interaction with users through reactions. These findings provide insights into the use of newly created WhatsApp channels by fact-checking agencies.

Replication to first-year undergraduate students’ knowledge of academic misconduct

Student academic misconduct continues to vex higher education institutions in the United States and internationally. The COVID pandemic learning environment yielded more rather than less reports of student academic misconduct. Substantial empirical research has considered the nature of academic misconduct in higher education institutions by identifying its antecedents and correlates. But given the reproducibility crisis in social research, the quality of knowledge that students have on academic misconduct warrants further empirical corroboration. With the intent to replicate, this study used Quantitative Content Analysis to examine 2631 written responses from first-year undergraduate students as they participated in academic misconduct programming implemented by a public university in the United States. Results reported a staggering proportion of first-year students possess piecemeal (at best) or non-existent (at worst) knowledge over citations/references and cheating. Furthermore, such proportions are uneven according to specific college membership. Results corroborate prior research that first-year undergraduate students hold limited understanding of academic misconduct in its premises, patterns, and processes. In turn, results support the design and use of systematic preventive mechanisms to address academic misconduct among higher education institutions.

Comparing the Effectiveness of Grammar Translation Method and Unit-Shift on Translation-accuracy of Students at Intermediate Level in EFL Contexts

Translating a Source Text into a Target Language becomes inevitable in the EFL context. Though the complete equivalence of the Source Text into the Target Language is not yet possible, the translation accuracy reduces the loss of the equivalence gap between the Source Text and the Target Language. The current study aims to explain the effectiveness of two translation methods i.e., Grammar Translation Method and Unit-shift in translation accuracy of the students at intermediate level in the EFL contexts. The data for this study is collected through a field survey and teaching in the actual classroom and post-tests. This is a mixed-method study using quantitative data to support the qualitative analysis. The analysis of the data was conducted using the Quantitative Content Analysis theory by Bernard (1952) and Translation Shifts by Catford (1965). The findings of the study have revealed that unit shifts have helped increase the translation accuracy of the students at an intermediate level in the EFL contexts by 11.82% as compared to the Grammar Translation Method. This study helps find the effectiveness of unit shifts in solving the problems faced by intermediate students during the process of translation.

Features of Assessing the Image of the PRC Abroad on the Example of News Coverage of COVID-19

The article examines the foreign policy image of the People’s Republic of China in the reflection of foreign news media in covering a negative topic closely related to China — the COVID-19 pandemic, and analyses the possibility of forming a positive image by conducting foreign policy.Aim. To assess the foreign policy image of the People’s Republic of China based on content analysis of online news media and determine whether there is an opportunity to improve it in the international arena when considering the initially negative situation.Methods. To determine the specifics of coverage of the coronavirus pandemic in the English-language media, a qualitative and quantitative content analysis of The Guardian and The Washington Post corpuses, totalling 172 articles, was conducted according to a set of parameters developed by the authors, including the possibility of sample formation, lexical analysis of headlines, tonality analysis and frame analysis.Results. Within the 6 criteria analysis, the following results were obtained: the degree of intensity of coverage was rated as high, headline analysis showed a decrease in negative connotations in the second macro-period, the positive tone of the corpora increased by 10–20% by 2021, the qualitative analysis of the tone of the text showed the importance of international cooperation when describing the topic related to China, where one of the key words is “support”, and also confirms the existence of theories about the leakage of the virus and its artificial origin in the West and the United States.Conclusion. The study concluded that negative assessments of the image of the People’s Republic of China prevail in the Western news media, which is due to the coverage of an initially negative topic, as well as the coverage of a state with an ideology different from the West, the creation of sensational material by criticizing another state, and the dissemination of conspiracy theories about the creation of a coronavirus in laboratory conditions. At the same time, the possibility of the state to improve its own image in the foreign news media by implementing a well-considered friendly foreign policy was established.

Invitro antioxidant and antidiabetic assay of Methanol stem extract and synthesized Silver nanoparticles of CissusquadrangularisL.stem

Cissus quadrangularis is a succulent plant belonging to the family Vitaceae and is native to tropical regions like Asia, Africa, and the Arabian Peninsula. It has been in use in almost all the traditional systems of medicine, especially in Ayurveda. The Cissusquadrangularis stem-mediated silver nanoparticles are also being studied for their potential pharmaceutical benefits. The secondary metabolites in both the methanol stem extract and synthesized silver nanoparticles contribute to the antioxidant and antidiabetic properties of the plant. The present study provided a comparative quantitative analysis of alkaloid, tannin, and phenolic content of the methanol stem extract and synthesized silver nanoparticles. Furthermore, the free-radical scavenging and blood sugar-lowering effects were evaluated employing standard protocols. The results revealed the total alkaloid and phenolic content was higher in the synthesized AgNPs and tannin content was higher in the methanolic stem extract. The glucose utilization was found to be more efficient in the Cissusquadrangularis stem-mediated AgNPs, whereas the methanol extract was shown to have more antiradical properties.

The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

ABSTRACT This study is a conceptual replication and extension of Segev and Fernandes (2023). Building on the Elaboration Likelihood Model (ELM) that highlights the role of peripheral and central ad cues, this research explores the executional features of viral and non-viral ads. Findings from a quantitative content analysis of 684 video ads shared online show differences between the two types of ad categories in terms of the ads’ objective, length, and their use of peripheral over central cues. The purpose of viral ads is primarily to promote a specific image for the advertised brand rather than provide information and they are longer than 60 seconds. Viral ads include more emotional appeals while non-viral ads include more rational appeals. Differences were also shown in the use of other executional cues such as celebrities and popular music, as well as the inclusion of weak vs. strong arguments. As video advertising is a cost-effective strategy for brands to spread their messages and gain traffic faster than traditional paid advertising, this study provides empirical guidance for advertisers about the executional components that characterize viral and non-viral ads, which can inform the design process of video ads based on their intended strategic objectives.

The rise of Mali's ‘videomen’ as cybercombatants in global crisis ecologies

Abstract This article examines the geopolitical shifts in Mali following its rejection of western intervention and subsequent partnerships with Russia. Mali is used as a case-study to explore the role of digital connectivity within global crisis ecologies. It challenges the narrative attributing Mali's coup solely to external influences, emphasizing the agency of local actors and new digital practices. Focusing on the role of ‘videomen’ in disseminating the narratives of Yèrèwolo, Mali's foremost anti-French and pro-Russian political movement, it examines how these actors shape public perceptions of Mali's new military leaders and their international partners. Using an assemblage framework to analyse smartphones' affordances, the nuanced dynamics shaping political legitimacy are elucidated, emphasizing the performative nature of authority in the digital age. Drawing on ethnographic fieldwork and quantitative analysis of online content, the article highlights how smartphones empower users like videomen to influence political dynamics amid crisis and geopolitical tensions. By reconstructing past events and reclaiming patriotism, videomen strategically use the political transition to outcompete traditional media professionals. The study underscores the need for understanding how localized dynamics shape broader political developments and international relations, offering insights into similar trends in other west African nations facing military coups and increased Russian involvement.

Investigating cognitive and metacognitive components of WebQuest-based education in the 7<sup>th</sup> grade work and technology curriculum according to Shannon’s entropy technique

The current research was conducted to investigate the cognitive and metacognitive components of WebQuest education in the 7<sup>th</sup> grade work and technology curriculum using the strategy of quantitative content analysis and Shannon’s entropy technique. From the total population, it was selected as the sampling method of the research, therefore, all content elements, including activities, images, texts, and self-evaluations, were analyzed and investigated. These content elements were organized as the content analysis checklist and data collection tool. In this research, for the core components, the components obtained from the research with the title of “The application of WebQuest in teaching third-grade elementary science” were used, which included two core categories, cognitive and metacognitive, along with basic themes. The results of the examination of the cognitive components showed that in the 7<sup>th</sup> grade work and technology curriculum, the most attention was paid to the component of “pluralistic thinking” with an importance coefficient of (0/128) and also the least attention was paid to the components of “constructive thinking” and “creative thinking” with an importance coefficient of (0/061). Also, the results of the metacognitive components analysis illustrated that in the 7<sup>th</sup> grade work and technology curriculum, the most attention was paid to the components of “self-efficacy skills”, “self-management skills”, and “self-control skills” with an importance coefficient of (0/164) and the least attention was paid to the components of “self-directed skills” and “self-monitoring skills” with an importance coefficient of (0/109).

Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media

This study examines the association between the engagement of a U.S.-based PR firm by the Kenyan government and subsequent shifts in the tone of news coverage in four major U.S. media outlets. Through quantitative content analysis, the study identifies discernible shifts toward more positive reporting about Kenya during the period of PR firm involvement. By carefully delineating the association between PR engagement and changes in media portrayal without asserting direct causality, this research underscores the significance of strategic PR activities in influencing media narratives. The findings illustrate the intricate dynamics between international public relations practices and media framing, contributing valuable insights into the potential impact of PR efforts on national image cultivation in a global context.

Communicating inclusiveness through major sporting events: development and application of a framework

ABSTRACT Major sporting events (MSEs) have been used by governments to improve the image of cities and nations, and to attract tourists. In the wake of criticism of how global MSEs handle human-rights issues, governments are pressured to rethink how these events are organised and branded. Developing and employing an analytical framework based on inclusive place branding and pathways to progressive human-rights outcomes, this study explores how and to whom inclusiveness is communicated in five Olympic Games candidate files. A quantitative content analysis is performed using keywords related to inclusiveness and three characteristics of inclusiveness are analysed qualitatively: democratic representation, inclusive participation, and committed transformation. The findings show that three of the candidate files predominantly belong to the traditional place branding paradigm through their focus on external stakeholders, while two have adopted a more inclusive place branding strategy and put emphasis on internal stakeholders. The analytical framework introduced in this study can be useful for both researchers and practitioners – such as prospective hosts of MSEs and other events – as a conceptual tool to analyse and develop inclusiveness in major events.

Evaluating the Overall Quality of Online Information on Nuclear Power Plant Accidents in Japanese

Information on professionally produced materials is beyond the reading level of the average adult and is difficult to read and understand. Additionally, the readability of nuclear emergency preparedness manuals in Japan is not clear. The purpose of this study is to evaluate the understandability, actionability, readability, and quality of nuclear emergency preparedness manuals. A systematic quantitative content analysis of online resources was conducted from November 27 to December 8, 2023. The selection criteria were websites in Japanese related to nuclear disaster prevention and aimed at the general public. The PEMAT-P, jReadability, Journal of the American Medical Association benchmark criteria, and Global Quality Scale were used to evaluate each web page. The number of respondents who scored 70 or higher on the PEMAT-P was 71 (61.2%) for Understandability and 57 (49.1%) for Actionability. Regarding the difficulty level of the texts by jReadability, "Difficult" was the most frequent response with 82 responses (70.7%). The JAMA Benchmark Criteria was 35.3% in 41 patients for attribution, 80.2% in 93 patients for currency, and a mean GQS of 4.1 (SD=1.0). This study quantitatively evaluated the understandability, actionability, readability, and quality of nuclear disaster prevention materials for the Japanese public. The findings suggest that text pertaining to nuclear disaster prevention materials may not be easily understood because it is beyond the reading comprehension of the average adult.

Increasing the Reproducibility and Replicability of Supervised AI/ML in the Earth Systems Science by Leveraging Social Science Methods

AbstractArtificial intelligence (AI) and machine learning (ML) pose a challenge for achieving science that is both reproducible and replicable. The challenge is compounded in supervised models that depend on manually labeled training data, as they introduce additional decision‐making and processes that require thorough documentation and reporting. We address these limitations by providing an approach to hand labeling training data for supervised ML that integrates quantitative content analysis (QCA)—a method from social science research. The QCA approach provides a rigorous and well‐documented hand labeling procedure to improve the replicability and reproducibility of supervised ML applications in Earth systems science (ESS), as well as the ability to evaluate them. Specifically, the approach requires (a) the articulation and documentation of the exact decision‐making process used for assigning hand labels in a “codebook” and (b) an empirical evaluation of the reliability” of the hand labelers. In this paper, we outline the contributions of QCA to the field, along with an overview of the general approach. We then provide a case study to further demonstrate how this framework has and can be applied when developing supervised ML models for applications in ESS. With this approach, we provide an actionable path forward for addressing ethical considerations and goals outlined by recent AGU work on ML ethics in ESS.

Spanish media coverage of journalistic artificial intelligence: relevance, topics and framing

Artificial intelligence (AI) has become a much-discussed topic due to its implementation in many areas, including journalism. This article examines the coverage of journalistic AI in Spanish written media, in particular the relevance allocated to it, the topics that are addressed, and the framing from which it is approached. Quantitative content analysis and statistical analysis were used. Although journalistic AI only appears as the main topic in a third of cases, it is increasingly present, it is distributed across more sections, and it mostly appears in self-written articles. Despite informative texts prevailing, journalists author the majority of interpretative and practically all opinion pieces, thus increasing knowledge and promoting public debate. They deal largely with the most widespread application of AI, which is news automation, ranking well above the issues of job loss and ethics. Although journalistic AI is generally framed from a perspective of its benefits rather than from its risks, some recent changes are observed: growing concern about its dangers and its ethical implications; the detection of numerous pieces with a Personal Frame, where journalists reflect on their profession and the use of ChatGPT; and the growing relevance of the Episodic Frame as specific AI products develop. This study could have examined all types of media, although that approach would have gone beyond the exploratory nature of this pioneering research. With this work we extend scientific production on journalistic AI in Spain, where this perspective has not been analysed.