Quality Of Information Content Research Articles

Evaluation of YouTube as an Information Source for Use of Laser in Root Canal Treatment

Objective: At the present time patients in developed countries widely use online resources to access medical information. YouTube is a widely used website to get knowledge. In the past, medical and dental data were accessed only by doctor and dentist examinations. This research was aimed to assess the quality and quantity of the knowledge content in popular YouTube™ videos about laser root canal treatment (LRCT). Method: Google Trends showed that "laser root canal treatment" was the most searched keyword on the topic. Included videos were assessed as the video's name, universal resource locators, the number of video display, time of adding in website, total numbers of likes, dislikes and comments and total video time. Each video was classed into the 3 groups according to their information source as dentist, commercial, dental clinic. This video was classified according to the quality of information content as ‘good’, ‘poor’, or ‘bad’. In the evaluation of the data, the distribution of variables was examined with the Shapiro-Wilk normality test, the intergroup comparison of variables that did not show a normal distribution was examined with the Kruskal Wallis test. Comparison of subgroups was examined with Dunn's multiple comparison test and comparison of qualitative data was analyzed with Chi-square test. The results were evaluated at the significance level of p

Evaluation of the Information Content of YoutubeTM Videos in Turkish on Botulinum Toxin Injection Administered to the Masseter Muscle in the Treatment of Bruxism: A Cross-Sectional Study: Bruxism and Botox on Youtube

Objective:The study aims the evaluation the content on the YouTubeTM platform about botulinum toxin injection for the treatment of bruxism regarding information quality. Methods: The YoutubeTM database was scanned using the keyword "masseter botox." According to the study criteria, 33 videos were included and the number of views, likes, dislikes, comments, duration, and the number of days since uploading were recorded. According to their quality, the information content was divided into four groups (bad, poor, good, excellent). Shapiro-Wilk, Kruskal-Wallis, and post-hoc Tamhane-T2 tests were used to analyze the study data, and Fleiss Kappa analysis was used to evaluate the agreement between researchers. Statistical significance was determined as p<0.05. Results: According to the installer source, 19 videos were uploaded by doctors, seven by patients, five by doctors+patients, and two by other sources. Significant differences were obtained between the uploaded source and the duration of the video; the number of views, the number of likes, dislikes, comments, interaction index, and viewing rate were respectively p<0.001, p=0.035, p=0.003, p=0.008, p=0.002, p=0.007, and p=0.013. According to the information content, 14 videos were bad, 15 were poor, and four had good information. A significant difference was observed between the number of comments (p=0.016) and video duration (p=0.029) regarding the information content quality. Conclusion: The results have indicated that YouTubeTM content cannot be a reliable source of information. Experts should recommend videos that meet specific standards to patients and produce content that provides accurate information in the absence of this content.

Large Language Model–Based Responses to Patients’ In-Basket Messages

Virtual patient-physician communications have increased since 2020 and negatively impacted primary care physician (PCP) well-being. Generative artificial intelligence (GenAI) drafts of patient messages could potentially reduce health care professional (HCP) workload and improve communication quality, but only if the drafts are considered useful. To assess PCPs' perceptions of GenAI drafts and to examine linguistic characteristics associated with equity and perceived empathy. This cross-sectional quality improvement study tested the hypothesis that PCPs' ratings of GenAI drafts (created using the electronic health record [EHR] standard prompts) would be equivalent to HCP-generated responses on 3 dimensions. The study was conducted at NYU Langone Health using private patient-HCP communications at 3 internal medicine practices piloting GenAI. Randomly assigned patient messages coupled with either an HCP message or the draft GenAI response. PCPs rated responses' information content quality (eg, relevance), using a Likert scale, communication quality (eg, verbosity), using a Likert scale, and whether they would use the draft or start anew (usable vs unusable). Branching logic further probed for empathy, personalization, and professionalism of responses. Computational linguistics methods assessed content differences in HCP vs GenAI responses, focusing on equity and empathy. A total of 16 PCPs (8 [50.0%] female) reviewed 344 messages (175 GenAI drafted; 169 HCP drafted). Both GenAI and HCP responses were rated favorably. GenAI responses were rated higher for communication style than HCP responses (mean [SD], 3.70 [1.15] vs 3.38 [1.20]; P = .01, U = 12 568.5) but were similar to HCPs on information content (mean [SD], 3.53 [1.26] vs 3.41 [1.27]; P = .37; U = 13 981.0) and usable draft proportion (mean [SD], 0.69 [0.48] vs 0.65 [0.47], P = .49, t = -0.6842). Usable GenAI responses were considered more empathetic than usable HCP responses (32 of 86 [37.2%] vs 13 of 79 [16.5%]; difference, 125.5%), possibly attributable to more subjective (mean [SD], 0.54 [0.16] vs 0.31 [0.23]; P < .001; difference, 74.2%) and positive (mean [SD] polarity, 0.21 [0.14] vs 0.13 [0.25]; P = .02; difference, 61.5%) language; they were also numerically longer (mean [SD] word count, 90.5 [32.0] vs 65.4 [62.6]; difference, 38.4%), but the difference was not statistically significant (P = .07) and more linguistically complex (mean [SD] score, 125.2 [47.8] vs 95.4 [58.8]; P = .002; difference, 31.2%). In this cross-sectional study of PCP perceptions of an EHR-integrated GenAI chatbot, GenAI was found to communicate information better and with more empathy than HCPs, highlighting its potential to enhance patient-HCP communication. However, GenAI drafts were less readable than HCPs', a significant concern for patients with low health or English literacy.

How useful are YouTube videos of pacemaker implantation? An objective study to assess quality of information content

Abstract Background Permanent pacemakers (PPM) are a commonly performed, life-saving cardiac procedure. Patients often seek further information on medical interventions beyond traditional consultation spaces via the Internet, but such resources can contain varying amounts of procedure-critical information. This has not been previously assessed for PPM implantation. Objective To assess the level of patient-relevant information content in videos of PPM implantation on YouTube. Methods We performed searches on YouTube using the search terms "Pacemaker" and "PPM implantation". Both searches were performed twice for reproducibility. The first 100 results from each search were screened for inclusion. All English language videos covering transvenous pacemaker implantation were included. A list of key information criteria encompassing several domains (explanation of the procedure, indications, pre-operative considerations, operative details, post-operative care, risks of the procedure, aspects of daily life affected by PPM implantation, prognosis, and alternative treatment options) was generated from existing text resources, supplemented by expert opinion. Two authors (RDS, SR) independently assessed the videos for presence of the predefined information criteria. Results Of 196 unique results, 33 videos uploaded by 32 users met inclusion criteria (Figure 1). No single video contained all essential information criteria. The mean number of criteria covered in the videos was 8/32 (standard deviation 4.8), with a range of 0/32 to 17/32. Three criteria were not covered in any videos. Most videos discussed elements of the PPM implantation procedure, the components of a PPM, and the reasons for implantation. However, key aspects of pre-operative (need for pre-operative tests, medication management) and post-discharge (limiting arm movements on the side of implant, need to keep PPM identity card and contact details of department, driving restrictions, need for generator replacement and likely battery longevity) patient care were rarely discussed (Figure 2). There was also limited discussion of the potential risks of PPM implantation. Furthermore, three videos contained out-of-date information, giving explicit advice to avoid all magnetic resonance imaging. Conclusion Videos on YouTube on PPM implantation do not contain sufficient information to give patients sufficient overview of the procedure. In some cases, they contain out-of-date information that may adversely affect the decision to implant and deprive patients of important diagnostic tests. They lack key patient-centric information on the practicalities of care around the procedure, which is probably the information most relevant to and desired by patients. There is a need for a professionally regulated, exhaustive audio-visual resource for patients seeking further information on PPM implantation. Furthermore, there is a need for increased oversight of patient information material uploaded on the Internet.

Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory

This research aims to explore the influencing mechanism of fashion brand cultural content marketing on consumers’ willingness to buy. The concept of content marketing for fashion brand culture was analyzed from the four dimensions of functional content, entertainment content, emotional content, and interactive content according to content marketing theory, and the influencing mechanism was studied based on the information adoption theory. Furthermore, it is verified for the mediating role of information content quality perception, information utility quality perception, information expression quality perception, information carrier quality perception, information adoption, and the moderating role of information involvement and brand trust. The structural equation model was developed and empirically tested the hypothesis. The results show that fashion brand culture content marketing can promote consumers’ willingness to buy. Consumers generate purchase intention by perceiving information content quality, information utility quality, information expression quality, information carrier quality, and information adoption. It was found that consumers with high involvement degrees are more likely to perceive information. Moreover, consumers with high brand trust will promote the effect of information adoption on consumers’ purchase intention. This research provides new ideas and references for the content marketing of fashion brand culture. It provides quantitative scientific data for fashion enterprises to grasp the direction of fashion brand culture content marketing and implement brand culture shaping and communication strategies.

Customizing Management Strategies for Product Introduction in Low-Volume Manufacturing: Enhancing Information Content Quality

Manufacturing companies characterized by high-mix and low-volume production exhibit distinct features that exert a significant influence on the product introduction process. The quality of information exchange between product design and production interfaces becomes paramount in low-volume manufacturing. Consequently, there is a pressing need to explore various methods for adapting and customizing management strategies to align with the unique characteristics of low-volume manufacturing and its associated product introduction processes. Although this knowledge is critical in low-volume manufacturing, most existing studies focus on the management aspects of high-volume manufacturing. Therefore, this study investigated the customization of management strategies for product introduction in low-volume manufacturing to enhance the quality of information content. Drawing upon a longitudinal analysis of new product introductions within a low-volume manufacturing company, this study identified four management strategies—namely, securing a production test and verification plan, revising the role of product introduction management, developing a formal design and production coordination plan, and developing lessons learned management plan. The paper explains how the examined company adapted and implemented product introduction management strategies to facilitate the enhancement of information content quality across three key stages: pre-implementation, post-implementation, and subsequent modification and refinement of strategies following the initial round of implementation. By shedding light on these strategies, this study offers a comprehensive understanding of management approaches for product introduction in low-volume manufacturing. The study makes a valuable contribution to the discourse on information quality management and design-production interface in the low-volume manufacturing and low-volume product introduction literature.

The Role of Social Media in Improving Tax Compliance in the Theory of Planned Behavior

The government always strives to improve tax compliance to achieve the target of state revenues. In practice, the government has initiated the use of social media as a communication medium to disseminate information, education, and interaction to the broader citizens. This study aims to determine the role of social media in improving individual tax compliance using the Theory of Planned Behavior (TPB) approach. The data collection technique was carried out using an online survey method with a questionnaire instrument. The data analysis was conducted using the Structural Equation Modeling (SEM) Model to test the relationship between variables in a model. The study results show that the attitude variable on taxpayers intention has a p-value = 0.064 0.05 with a coefficient of -15.7%. In line with the attitude variable, the subjective norms variable has a p-value = 0.6700.05 with a coefficient of 3.1%. On the other hand, the perceived behavioral control has a coefficient of 20.1% (with p-value 0.05), the tax moral obligation variable has a p-value = 0.000 0.05 with beta = 28.7%, and the use of social media also has p-value 0.05, with a coefficient of 39.4%. The use of social media positively and significantly influences the individual taxpayers’ intention to behave in tax compliance. Adding social media variables to the study also broadens the implementation of TPB theory from a communication studies perspective, and gives recommendations to the government to improve the quality of information content appropriately through social media.

Effects of the Tourism Information Quality in Social Media in Generating Destination Brand Awareness among Youth

The quality of tourism information content uploaded on social media should be of good quality so that destination brand awareness reaches tourists. Therefore, this study is aimed to determine the implication of tourism information quality in social media in generating destination brand awareness among youth. There are five dimensions under the quality of information content which are added value, relevance, timeliness, completeness and interesting. This study is also aimed to increase the level of high-quality information that can influence the promotion of tourist destinations. Quantitative research is used in this study and the respondents are among youth between the ages of 15 to 24. The fieldwork is conducted in Melaka by using convenience sampling which involves choosing a sample from the youth of the population. The researchers have collected 200 completed questionnaires. Descriptive analysis is used to analyse the data collected. Results indicate that the quality of tourism information content in social media allows tourists to plan destinations better and indirectly build destination brand awareness among youth.

Self-Acces in Digital Literacy: Evaluating the Quality of Information and Reliability of Sources in Writing Academic Essay

Abstract. Digital literacy skills have a positive impact on managing academic tasks, including writing academic essays. This study aims to describe the reliability of references and the quality of information content in student academic essays. This research focuses on students' digital literacy activities in accessing valid reference sources and to produce digital content that has quality information content. This research was conducted on 30 students who participated in face-to-face and independent learning and independent learning in writing academic essays. Students' academic essays were analyzed to obtain data on the reliability of references and the quality of information content. Student responses were obtained from questionnaires and interviews to gather data on the reasons for selecting references. Data analysis shows that students still use blogs, Wikipedia, and online newspapers as references on the grounds of their relevance to the writing being developed. The results of the analysis of the information content of student academic essays show that students can make academic essays that have quality information content worthy of being disseminated in the digital world. Keywords: References, Academic Essays, Reliability, Information Content.

Assessment of available online educational resources for patients with atrial fibrillation

A diagnosis of atrial fibrillation (AF) often leads patients to search online for information, which can expose them to information of varied quality. We conducted a qualitative systematic review of websites that contain useful information regarding AF. The following terms were searched on 3 search engines (Google/Yahoo/Bing): (Atrial fibrillation for patients), (What is atrial fibrillation), (Atrial fibrillation patient information), (Atrial fibrillation educational resources). Inclusion criteria included websites with comprehensive AF information and information about treatment options. The Patient Education Materials Assessment Tool for Printable Materials (PEMAT-P) and PEMAT for Audiovisual Materials assessed understandability and actionability (score range 0-100). Those with a mean PEMAT-P score of >70, meaning acceptable understandability and actionability, underwent DISCERN score assessment of information content quality and reliability (score range 16-80). The search yielded 720 websites that underwent full review. After exclusions, 49 underwent full scoring. The mean overall PEMAT-P score was 69.3 ± 17.2. The mean PEMAT-AV score was 63.4 ± 13.6. Of the websites that scored >70% on the PEMAT-P, 23 (46%) underwent DISCERN scoring. The mean DISCERN score was 54.7 ± 4.6. There is a wide variation in the understandably, actionability, and quality of websites, many not providing patient-level materials. Knowledge of quality websites could provide an important adjunct for improving patients understanding of AF.

Does YouTube offer high-quality ınformation? Evaluation of patient experience videos after orthognathic surgery.

To evaluate the content, reliability, and quality of videos of patient experiences after orthognathic surgery on YouTube. Fifty videos that met the inclusion criteria were analyzed. The demographic characteristics of the videos were determined, and 13 points were used to classify poor and rich-content videos. The quality of the videos was evaluated using the Video Information and Quality Index (VIQI), Global Quality Score (GQS), and DISCERN. The Mann-Whitney U-test, Spearman correlation, and linear regression analysis were used for statistical analysis. When poor- and rich-content videos were evaluated, there were statistically significant differences in video duration, number of likes, number of comments, and interaction index (P < .05). Compared to the poor-content video group, the GQS score, DISCERN, total content, and VIQI score of the rich-content video group were significantly higher. The interaction index and video duration and video information content quality showed a positive relationship. Although the quality of the videos shared by patients on YouTube was generally moderate, the content of the information was generally poor. Nevertheless, it should be considered that YouTube videos can be a source of information for patients who want to have surgery, which can affect the process.

Information Technology Capability (ITC) Framework to Improve Learning Experience and Academic Achievement of Mathematics in Malaysia

Poor mathematics performance was generally reported from international assessments such as Programme for International Student Assessment (PISA) and Trends in International Mathematics and Science Study (TIMSS) among Malaysian students. Malaysia is ranked 52nd and 48th in the assessments for 2012 and 2018 respectively, while Singapore, Japan, South Korea, and even Vietnam have consistently performed well and held the top spots among the 78 countries evaluated in the PISA. Although numerous new technologies have been introduced, developed and implemented for education, incorporation of IT capability (ITC) to teach and learn Mathematics where still lacking commonly. Additionally, learning Mathematics in the traditional teaching contents could not accomplish desired learning outcomes because of dry contents and dull teachers. Therefore, this study is to design an appropriate ITC framework for improving learning experience and academic achievement of learning Mathematics. This study has adopted the development model of Analysis, Design, Development, Implementation and Evaluation (ADDIE) and Mayer (2010)’s cognitive theory for multimedia instructional content design. This study developed a new Multimedia Probability and Statistics system (MMPASS) for a subject of Probability and Statistics. The developed topics were concepts of discrete random variables and probability distribution function which were puzzled by students from preliminary study. An experiment was conducted with both control and experimental groups. The developed MMPASS blended multiple influential multimedia elements in the learning contents. A quantitative method and proportional stratified sampling were used to collect data. The blended topics were used by the experimental group whilst the control group was solely learning using the existing learning contents. Questionnaires were distributed to both groups after the lessons. 66 students participated in this survey. The collected data was then analysed and an ITC model was formed. Results of this study show that Perceived System Quality, Perceived Information Content Quality and Perceived System Performance as independent variables significantly improved learning experience. The findings also reveal that the performances of the experimental group have a higher mean score (9.65/10.00) compared to the control group (8.03/10.00), indicating the use of MMPASS improved students’ learning performance in subjects that involve understanding of concepts. While there is a lack of established ITC framework and IT application for Mathematics education in Malaysia, this study has verified the use of ITC improving performance of learning Mathematics in Malaysia.

E-Learning Strategies and Academic Performance during Covid-19 Pandemic

This research aims to measure the impact of e-learning in its three dimensions (quality of lecturers, quality of information content, and quality of electronic system) on the academic performance of students at Kingdom University in the Kingdom of Bahrain. The main objective of the study is to measure the impact of e-learning on the academic performance of students at Kingdom University in the Kingdom of Bahrain. Getting acquainted with the reality of e-learning and identifying the reality of academic performance. The study population is represented all the students of Kingdom University in the Kingdom of Bahrain, around 1800 male and female students, based on the record of the admission and registration department at the university. The study applied the simple random sampling method, where the link for filling out the survey form was sent to a number of students. Within the University Student Council, which in turn distributed them to 60 male and female students through Google Docs, it was possible to retrieve 53 survey forms with complete responses which qualify for analysis, a response rate of 88.3% . The current research adopted the DeLone and McLean (2003) scale for measuring e-learning, which includes three dimensions: (the quality of the lecturers, the quality of educational content, and the quality of the electronic system), The practical importance is represented in the possibility of making recommendations that may enhance the level of academic performance of students at Kingdom University in the Kingdom of Bahrain.

E-Learning Strategies in Higher Education and Academic Performance Based on Artificial intelligence: Comparing the Synchronous and Asynchronous Online Learning

This research aims at identifying the Therefore, the main objective of the study is to measure the impact of e-learning on the academic performance of students at Onaizah collages in Saudi arabia. Specifically, the study aims to achieve the following objectives. Getting acquainted with the reality of e-learning, identifying the reality of academic performance of student, measuring the impact of lecturer quality on the academic performance of students, measuring the impact of the quality of information content on the academic performance, measuring the impact of the quality of the e-learning system on the academic performance of students at Onaizah collages University in Saudi Arabia.

Evaluation Of The Videos About Intraoral Devices For Bruxism On YouTube

Background: Stabilization splints can prevent unwanted effects of bruxism. As online healthcare information becomes more popular, Youtube has become the first source for users to consult about their health problems. The aim of this study is to evaluate the quality, reliability and content of the Youtube videos about intraoral devices in order to evaluate whether there is a reliable and useful source for bruxism patients. Methods: In this study, the term “Night Guard” was searched on YouTube. Sixty videos on the subject were evaluated in terms of content, quality and reliability. The included videos were analyzed for views, duration, time since video upload, likes / dislikes, number of comments and source. Each video was classified according to the quality of information content as “useful information”, “misleading information”, “useful user view” and “misleading user view”. The Kruskal-Wallis test, The Mann-Whitney Chi-square test correlation analyses were performed. Results: 18 videos (30%) were uploaded by healthcare professionals, 22 videos (37%) by users, 14 videos (23%) by product supliers, and 6 videos (10%) by TV / Magazine publishers. In examining the Global Quality Scales (GQS), healthcare professionals has higher scores than others. Reliability scores of the videos uploaded by healthcare professionals are significantly higher than the other groups. (P: 0,003) Also, 17 (%28,3) of the 60 videos are in the misleading video category. Conclusion: Youtube can be a platform with the potential for misleading in the use of intraoral devices. Health-related issues should not be tried to be resolved without professional support.

Generating destination brand awareness and image through the firm's social media

PurposeThe role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels used by potential tourists and have become one of the main sources of online travel information. This study investigates the role of content cues of tourism information quality provided in Elie Gasht firm's Instagram page on enhancing awareness of the destination brand and forming users' destination image.Design/methodology/approachA quantitative research design was used to validate the hypotheses proposed in this research. A survey was deployed using the convenience method among 187 users of Elie Gesht's Instagram page to test the theoretical model. The structural relationships in the research were examined using the partial least squares structural equation modeling.FindingsThe findings of the present research indicated that the content cues of the quality of information provided by the firm have a positive effect on enhancing destination brand awareness and in turn improve affective image and cognitive image. Eventually, the content cues of the quality of information provided by the firm impact the formation of a conative image through the affective and cognitive image of the destination.Practical implicationsPragmatically, the findings of this study urge policymakers of tourism companies, managers and destination marketers to take into account the special role of the firm's social media in enhancing destination brand awareness, which in turn promotes destination brand image. Therefore, providing empirical evidence on what leads to the promotion of destination brand awareness and different types of image formation of the destination due to information content quality provided by the firm on social media, provides managerial insights for corporate marketers and tourism destinations.Originality/valueThis study contributes to the body of knowledge on the role of quality of tourism information content presented in the firm's social media by providing empirical evidence on enhancing destination brand awareness and destination image formation. It also helps firm managers and planners build their marketing strategies to attract more customers through social media.

Analysis on Influence of Business Intelligence Information Quality over User Information Adoption Based on Multiple Mediating Effects

From the perspective of information, this paper constructs a theoretical model based on information system (IS) success model and information adoption model (IAM), aiming to further disclose the action mechanism of business intelligence (BI) on user information adoption (UIA). Firstly, the BI factors affecting UIA were modeled in reference to the existing literature. Next, a questionnaire survey was carried out to collect valid samples from 423 Chinese enterprises. After that, an empirical analysis on structural equations was conducted on Amos 24.0 and SPSS 26.0. The results show that BI information content quality (ICQ), expected performance (EP), expected ease-of-use (EEOU), and perceived risk (PR) have a direct and significant influence on UIA, and ICQ further significantly influences UIA via mediators such as EP, EEOU, and PR; BI information access quality (IAQ) has a direct yet insignificant influence on UIA, but exerts a significant positive effect on UIA of BI via EP and EEOU. The research provides a new perspective into BI user behaviors in the context of big data, and a good reference for the successfully implementation and use of BI in practice.

Relationship between Business Intelligence Components and Financial Reporting Quality in Firms

The purpose of this research studies the impact of business intelligence on the financial reporting quality of listed companies in the Tehran Stock Exchange using structural equation modeling. The instruments of this research were the business Intelligence Questionnaire (Provich, 2012) and the financial statements of listed companies in The Tehran Stock Exchange to study of the financial reporting quality. For this purpose, the data of 182 listed companies in the Tehran Stock Exchange in 2018 was collected and processed. To analyze the data, Partial Least Squares Method and PLS-3 software were used. The findings of the research showed that each of the components of business intelligence including data integrity, analytical capabilities, information content quality, information access quality, use of information in business process, and Analytical decision - making culture has a positive and significant effect on the financial reporting quality

Dehumanization of a Human: Abstraction or Reality?

This article focuses on the topic of society digitalization in terms of the negative impact of innovative technologies on the value and citizens’ cognitive potential. Authors pay special attention to the problems facing the system of higher education. The authors’ argumentation is supported by data analysis of publications from well-known websites (including the Times Higher Education, University World News, and All-Russian Internet Pedagogical Council), as well as interviews with students, university staff and personal observations. The survey has shown that the functioning of universities today is complicated by the phenomena known in modern science as functional illiteracy, or ‘digital dementia’ aggressive disinformation. The development and improvement of methods using by society and academic community aimed at enhancing the information content quality that affects intellectual capital of citizens and intensify the efforts of education subjects in the process of eliminating the consequences of the global bureaucratic structures infringement of academic rights and freedoms.&#x0D; Keywords: digitalization of education, Universities, digital dementia, value and cognitive potential of citizens, aggressive disinformation

STRATEGI PENINGKATAN KUALITAS KOMUNIKASI PUBLIK DI LEVEL PEMERINTAHAN DESA

This study aims to analyze the extent to which the quality of public communication provided by the village administration to the community and to form a strategy to improve the quality of public communication at the village government level. This research method uses qualitative-descriptive method which draws resources directly from several villages in Mandailing Natal Regency. The results of the study prove that there are still many shortcomings and weaknesses of public communication at the village government level and there is no awareness of improving the quality of communication. There are 8 strategies that researchers suggest including improving the quality of human resources in the field of communication and information, strengthening the integration of information governance and public communication in accordance with the principles of public information disclosure, strengthening local and alternative media as the main source of public information, need to provide public information content quality and equitable, especially for people in disadvantaged areas, an increase in access to public participation in determining public policies directly and digitally, increasing public media literacy through education and socio-cultural approaches, compiling village public relations standards and forming digital volunteers and strengthening the role of community leaders.