Quality Of Digital Services Research Articles

Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of sustainable digital marketing in the Malaysian property development industry by investigating the extent to which digital marketing has been adopted, the impediments to its adoption, and the strategies to improve digital capabilities for the local context. Digital marketing theories, practices, and models from other industries are adopted and applied to the local property development industry to lay the foundation for making it smart and sustainable. This paper proposes a marketing technology acceptance model (MTAM) for digital marketing strategy and capability development. The key factors used in the model are ease of use, perceived usefulness, perceived cost, higher return, efficiency, digital service quality, digital information quality, digital system quality, attitude towards use, and actual use. The model and hypothetical relationships of critical factors are tested using structural modeling, reliability, and validity techniques using a sample of 279 Malaysian property development sector representatives. A quantitative approach is adopted, using an online questionnaire tool to investigate the behavior of respondents on the current digital marketing practices and capabilities of Malaysian property development companies. The results show that the sample property development companies are driven by the benefit of easily obtaining real-time customer information for creating and communicating value to customers more effectively through the company brand. Further strategies, such as creating real-time interactions, creating key performance indicators to measure digital marketing, personalization, and encouraging innovation in digital marketing are most preferred by local professionals. An adoption framework is provided based on the reviewed models and results of the current study to help transform the Malaysian property development sector into a smart and sustainable property development sector by facilitating the adoption of digital technologies. The results, based on real-time data and pertinent strategies for improvement of the local property sector, are expected to pave the way for inducing sustainable digital marketing trends, enhancing capabilities, and uplifting the state of the property development sector in developing countries.

A new digital service quality model and its strategic analysis in aviation industry using interval-valued intuitionistic fuzzy AHP

Today, airline companies have to provide digital products and services to ensure customer satisfaction. Accordingly, classical service quality models are not sufficient to capture customer expectations, and new digital service quality (DSQ) models should emerge. This study aims to propose a new and genuine DSQ model. The proposed model consists of digital tangibles, reliability, digital interaction, digital trust, and customer-centricity dimensions; and 35 criteria related to them. Importance degrees of criteria are determined with the IVIF AHP method. The validity of the proposed model is verified, employing a real case concerning the Turkish airline industry. The results show that the most significant dimension is digital trust, and the three most important criteria are proactive customer service, cybersecurity, and customer insight.

Effects Reliability, Tangible, Assurance, Responsiveness to Performance HR through Digital Service Quality in Batam Government

Effects Reliability, Tangible, Assurance, Responsiveness to Performance HR through Digital Service Quality in Batam Government

A Study on Service Quality and Passenger Satisfaction on Indian Airlines

This study examines the underlying forces of service quality influences on passengers’ satisfaction in aircraft transport. The study examines which dimensions have a positive influence on service quality and which dimensions have the most and least important impact on service quality in international air travel, as perceived by airline passengers. The findings of this study are based on the analysis of sample respondents. This study analyzed the data from passengers of three classes, economy, business and premium. The results suggest that there are different factors of in-flight service quality that are important according to the customer seat class. The dimensionality of perceived service quality in international air travel was explored and three dimensions were identified. These dimensions include in-flight service, in-flight digital service and back-office operations. The findings reveal that these three dimensions are positively related to perceive service quality in international air travel and of these dimensions, Cuisines provided, seat comfort safety are the most important dimension in in-flight service quality. Personal entertainment is the most important dimension as perceived by airline passengers in In-flight digital service quality. Online ticket booking is another dimension in back-office operations. In addition, the findings indicate that passengers’ satisfaction on different airline companies on basis of the services delivered.

Business Value of Digitization: Curse or Blessing?

Converting something from analog to digital form is called "digitization." Another name for this process is "digital enablement." To phrase it another way, digitization is converting an analog process into a digital form without making any changes to the analog process itself that are distinct. The research presents a concise history of digitization on a global scale, focusing on its influence on business research, the difficulties associated with assuring digital service quality, the contribution of digital transformation and mobilization to the scientific and business world, and evidence of the increasing importance placed on digital transformation.

A MODEL BASED ON FUZZY LINGUISTIC INFORMATION TO EVALUATE THE QUALITY OF DIGITAL LIBRARIES

The Web is changing the information access processes and it is one of the most important information media. Thus, the developments on the Web are having a great influence over the developments on others information access instruments as digital libraries. As the development of digital libraries is to satisfy user need, user satisfaction is essential for the success of a digital library. The aim of this paper is to present a model based on fuzzy linguistic information to evaluate the quality of digital libraries. The quality evaluation of digital libraries is defined using users' perceptions on the quality of digital services provided through their Websites. We assume a fuzzy linguistic modeling to represent the users' perception and apply automatic tools of fuzzy computing with words based on the LOWA and LWA operators to compute global quality evaluations of digital libraries. Additionally, we show an example of application of this model where three Spanish academic digital libraries are evaluated by fifty users.