Content Quality Research Articles

Is YouTube a sufficient source of information on Sarcoidosis?

BackgroundThe internet is a common source of health information for patients and caregivers. To date, content and information quality of YouTube videos on sarcoidosis has not been studied. The aim of our study was to investigate the content and quality of information on sarcoidosis provided by YouTube videos.MethodsOf the first 200 results under the search term “sarcoidosis,” all English-language videos with content directed at patients were included. Two independent investigators assessed the content of the videos based on 25 predefined key features (content score with 0–25 points), as well as reliability and quality (HONCode score with 0–8 points, DISCERN score with 1–5 points). Misinformation contained in the videos was described qualitatively.ResultsThe majority of the 85 included videos were from an academic or governmental source (n = 63, 74%), and median time since upload was 33 months (IQR 10–55). Median video duration was 8 min (IQR 3–13) and had a median of 2,044 views (IQR 504 − 13,203). Quality assessment suggested partially sufficient information: mean HONCode score was 4.4 (SD 0.9) with 91% of videos having a medium quality HONCode evaluation. Mean DISCERN score was 2.3 (SD 0.5). Video content was generally poor with a mean of 10.5 points (SD 0.6). Frequently absent key features included information on the course of disease (6%), presence of substantial geographical variation (7%), and importance of screening for extrapulmonary manifestations (11%). HONCode scores were higher in videos from academic or governmental sources (p = 0.003), particularly regarding “transparency of sponsorship” (p < 0.001). DISCERN and content scores did not differ by video category.ConclusionsMost YouTube videos present incomplete information reflected in a poor content score, especially regarding screening for extrapulmonary manifestations. Quality was partially sufficient with higher scores in videos from academic or governmental sources, but often missing references and citing specific evidence. Improving patient access to trustworthy and up to date information is needed.

Optimizing ‘Red Fuji’ apple quality: Auxin-mediated calcium distribution via fruit-stalk in bagging practices

In apples, a bottleneck effect in calcium (Ca) transport within fruit stalk has been observed. To elucidate that how auxin affects Ca forms and distribution in the apple fruit stalk, we investigated the effects of different concentrations of auxin treatment (0, 10, 20, and 30 mg·L−1) on Ca content, forms, distribution, and fruit quality during later stages of fruit expansion. The results showed that auxin treatment led to a dramatic reduction in total Ca content in stalk, while an approximately 30 % increase in fruit. Furthermore, auxin treatment effectively enhanced the functionality of xylem vessels in vascular bundles of the stalk in bagged apples. Finally, TOPSIS method was used to assess fruit quality, with treatments ranked as follows: IAA20 > NAA20 > IAA30 > IAA10 > CK > NPA. The findings lay a foundation for further studies on the bottleneck in Ca transport within stalk, uneven distribution of Ca in fruit, and provide insights into Ca utilization efficiency in bagged apples.

Virtual reality concerts: Determinants of success using the information system success model

As virtual reality (VR) technology advances, it has become a transformative tool for experiencing events without location, time, or capacity constraints. This development was particularly salient during the COVID-19 pandemic, accelerating the need for virtual event solutions. Despite the growing attention to VR in the event industry, research on the key drivers of successful VR events is lacking. The current study addresses this gap by developing and examining a conceptual model built on the information system success model to identify the determinants of VR concert success. Through empirical analysis, the study reveals that content, system, and service quality are pivotal to shaping attitudes toward VR applications and fostering continuance intention among VR concert attendees. These findings offer valuable insights for industry practitioners and provide a strategic framework to enhance user engagement and retention in VR events. Moreover, this research lays the groundwork for future explorations into VR efficiency in the broader context of virtual events.

Leaf Area Index, Photosynthesis and Chlorophyll Content Influences Yield and Quality of Nanasaheb Purple Seedless Grapes under Semi-arid Condition

Canopy management practices in grapes are crucial for achieving high-quality production. The study was conducted with different treatments of number of leaves above the bunch (10, 12, 14, 16, and &gt;16 leaves). Significant variation was recorded on photosynthetic activity, yield and quality of Nanasaheb Purple Seedless grape variety. The increase in leaf number enhanced total leaf area and photosynthetic capacity while, it had negative impact on bunch weight, berry size and total soluble solids (TSS). Retaining 10 leaves above bunch with leaf area of 1980.00 cm2 /bunch resulted in maximum bunch weight (450.20 g), 50-berry weight (250.13 g) and yield/vine (13.60 kg) while, minimum bunch weight (400.00 g), 50-berry weight (222.30 g) and yield/vine (11.22 kg) were observed by retaining &gt;16 leaves above the bunch. However, retaining 10 leaves above the bunch on a shoot with leaf area/shoot (2475.00 cm2), leaf area/vine (59400.00 cm2), leaf area/bunch (1980.00 cm2) and leaf area/g berry weight (4.36 cm2/g) were sufficient to obtain good quality production in Nanasaheb Purple Seedless grape variety spaced at 9 feet X 5 feet distance.

Quality assessment of heatstroke videos on TikTok.

The prevalence of heatstroke is rising due to global warming, making it a serious but preventable condition, highlighting the urgent need for effective dissemination of relevant health education to the general public. Advances in technology have made accessing health information more convenient and rapid. In recent years, short videos have become a primary medium for delivering health education, with TikTok gaining considerable popularity among the general public. However, the quality of heatstroke-related health education content on TikTok deserves closer scrutiny. This study aimed to evaluate the quality and content of heatstroke-related videos available on TikTok. The present study analyzed the top 100 heatstroke-related short videos on TikTok, focusing on their characteristics, quality, and the content they conveyed. The quality of these videos was assessed using the DISCERN instrument. In addition, the completeness of the videos was assessed by examining six key aspects: disease definition, clinical manifestations, risk factors, assessment, management, and outcomes. The study included a total of 90 videos. The results showed that news organizations and healthcare professionals were the primary contributors to these videos, with those from news organizations receiving the most attention. In contrast, those from healthcare professionals received comparatively less engagement. Overall, the quality of the information was found to be moderately low, with the highest quality videos posted by non-profit organizations, followed by those posted by healthcare professionals. The majority of videos uploaded described the disease definition, clinical presentation, risk factors, assessment, management, and outcomes of heatstroke. The quality of information provided in heatstroke-related short videos on TikTok is generally inadequate and requires significant improvement. In addition, such content should be subject to government review to ensure its accuracy and reliability.

Quality and nutritional attributes of whole einkorn flour and its suitability for fresh noodle production compared to whole wheat flour

AbstractBackground and ObjectivesThis study investigated the physicochemical properties, particle size, pasting properties, phenolic acids, carotenoid content, and fresh noodle quality characteristics of whole einkorn flour (WEF) in comparison with whole wheat flour (WWF). Three WEF samples from different cultivation regions in Turkey were analyzed.FindingsThe WEFs exhibited significant variations in all quality characteristics compared to WWF, influenced by different einkorn growing environments. Phenolic acid and carotenoid contents, along with antioxidant activity, were highest in WEF1 and WEF2, highlighting their potential nutritional benefits. Noodles made from WEF3 demonstrated quality equivalent to that of WWF, although their protein content and nutritional value were relatively lower than those of WEF1 and WEF2.ConclusionsThis research demonstrates the potential of WEF for fresh noodle production with quality comparable to WWF. The nutritional value varies by cultivation area, emphasizing the importance of selecting appropriate cultivars and growing conditions for optimal results.Significance and NoveltyThis study highlights, for the first time, the nutritional value and quality characteristics of WEF influenced by growing areas, impacting its suitability, equivalent to WWF, for producing fresh noodles.

Douyin and Bilibili as sources of information on lung cancer in China through assessment and analysis of the content and quality

Lung cancer has emerged as a major global public health concern. With growing public interest in lung cancer, online searches for related information have surged. However, a comprehensive evaluation of the credibility, quality, and value of lung cancer-related videos on digital media platforms remains unexamined. This study aimed to assess the informational quality and content of lung cancer-related videos on Douyin and Bilibili. A total of 200 lung cancer-related videos that met the criteria were selected from Douyin and Bilibili for evaluation and analysis. The first step involved recording and analyzing the basic information provided in the videos. Subsequently, the source and type of content for each video were identified. All videos’ educational content and quality were then evaluated using JAMA, GQS, and Modified DISCERN. Douyin videos were found to be more popular in terms of likes, comments, favorites, and shares, whereas Bilibili videos were longer in duration (P < .001). The majority of video content on both platforms comprised lung cancer introductions (31/100, 31%), with medical professionals being the primary source of uploaded videos (Douyin, n = 55, 55%; Bilibili, n = 43, 43%). General users on Douyin scored the lowest on the JAMA scale, whereas for-profit businesses scored the highest (2.50 points). The results indicated that the videos’ informational quality was insufficient. Videos from science communications and health professionals were deemed more reliable regarding completeness and content quality compared to videos from other sources. The public should exercise caution and consider the scientific validity when seeking healthcare information on short video platforms.

The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java)

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.

The Quality of Short Videos as a Source of Coronary Heart Disease Information on TikTok: Cross-Sectional Study.

Coronary heart disease (CHD) is a leading cause of death worldwide and imposes a significant economic burden. TikTok has risen as a favored platform within the social media sphere for disseminating CHD-related information and stands as a pivotal resource for patients seeking knowledge about CHD. However, the quality of such content on TikTok remains largely unexplored. This study aims to assess the quality of information conveyed in TikTok CHD-related videos. A comprehensive cross-sectional study was undertaken on TikTok videos related to CHD. The sources of the videos were identified and analyzed. The comprehensiveness of content was assessed through 6 questions addressing the definition, signs and symptoms, risk factors, evaluation, management, and outcomes. The quality of the videos was assessed using 3 standardized evaluative instruments: DISCERN, the Journal of the American Medical Association (JAMA) benchmarks, and the Global Quality Scale (GQS). Furthermore, correlative analyses between video quality and characteristics of the uploaders and the videos themselves were conducted. The search yielded 145 CHD-related videos from TikTok, predominantly uploaded by health professionals (n=128, 88.3%), followed by news agencies (n=6, 4.1%), nonprofit organizations (n=10, 6.9%), and for-profit organizations (n=1, 0.7%). Content comprehensiveness achieved a median score of 3 (IQR 2-4). Median values for the DISCERN, JAMA, and GQS evaluations across all videos stood at 27 (IQR 24-32), 2 (IQR 2-2), and 2 (IQR 2-3), respectively. Videos from health professionals and nonprofit organizations attained significantly superior JAMA scores in comparison to those of news agencies (P<.001 and P=.02, respectively), whereas GQS scores for videos from health professionals were also notably higher than those from news agencies (P=.048). Within health professionals, cardiologists demonstrated discernibly enhanced performance over noncardiologists in both DISCERN and GQS assessments (P=.02). Correlative analyses unveiled positive correlations between video quality and uploader metrics, encompassing the positive correlations between the number of followers; total likes; average likes per video; and established quality indices such as DISCERN, JAMA, or GQS scores. Similar investigations relating to video attributes showed correlations between user engagement factors-likes, comments, collections, shares-and the aforementioned quality indicators. In contrast, a negative correlation emerged between the number of days since upload and quality indices, while a longer video duration corresponded positively with higher DISCERN and GQS scores. The quality of the videos was generally poor, with significant disparities based on source category. The content comprehensiveness coverage proved insufficient, casting doubts on the reliability and quality of the information relayed through these videos. Among health professionals, video contributions from cardiologists exhibited superior quality compared to noncardiologists. As TikTok's role in health information dissemination expands, ensuring accurate and reliable content is crucial to better meet patients' needs for CHD information that conventional health education fails to fulfill.

Leveraging the use of a social media app as a collaborative medical information and knowledge sharing tool—insights from experiential use and survey of a CME WhatsApp community

Background and aimContinuing Medical Education (CME) is crucial for physicians to stay current in the rapidly advancing field of medicine. A WhatsApp (WA) based community of physicians was initiated in 2016 ‘WhatsApp CME India Group’ to facilitate learning, knowledge sharing, and discussion among physicians. Due to participant size constraints of the technology, it evolved into seven distinct WA groups, overseen by a central administrator. A survey undertaken in the group’s 7th year aimed to evaluate its effectiveness in achieving its goals, measure participant engagement, and uncover the primary factors driving its usage.MethodsThe survey questionnaire was distributed to 3500 members across the 07 WhatsApp CME groups for voluntary participation. Data collected was analysed using SPSS version 24.0 (SPSS Inc., Chicago, IL, USA) and reported using descriptive statistics.ResultsAmong the 581 survey respondents, the study found 43% of physicians use the WhatsApp academic groups for CME content, with 32% accessing their group over four times daily. The primary motivation for 77% was to discuss challenging cases and to gain knowledge updates from fellow physician (70%). Medical websites (57%), referral books (49%), and Google (43%) were other significant resources. Every participant (100%) found the WhatsApp CME India group the most beneficial resource for daily medical science updates. A significant portion (57%) of the respondents found the group valuable for real-time information exchange. Over 78% stated it kept them current with knowledge and guidelines. Notably, 94% viewed WhatsApp CME as complementary to physical conferences, not a replacement. The post-conference/webinar summaries were appreciated by 81% participants. Case discussions (31%) and update posts from fellow physicians sharing their insights and learnings (24%) were noted as activities of great academic interest.ConclusionThis study underscores the potential of digital platforms like WhatsApp in supplementing CME in India and potentially other comparable settings. The blend of digital and traditional resources suggests a balanced learning approach. While real-time engagement is a strength, challenges like information overload and privacy concerns require careful management. Striking a balance is crucial for ensuring content quality, structured discussions and privacy. As the digital age advances, professionals must critically assess shared information on these platforms to guarantee evidence-based and reliable knowledge dissemination.Trial registrationARK 001.

Virtual Education in Military Medical University: A Descriptive Study

Background: Evaluating the strengths and weaknesses of virtual education is essential today. Objectives: This study examines the satisfaction of professors and students with the learning management system and the quality of virtual education in a military university. Methods: This descriptive-correlational study was conducted between 2021 and 2022. The sample included 44 professors and 167 students from the Faculty of Nursing, Medicine, and Pharmacy at a university. Data were collected using a demographic form and three standardized questionnaires that assessed satisfaction with the quality of virtual education, system interface, evaluation of professors' performance, and professors' opinions about virtual teaching. The data were analyzed using SPSS software version 22, employing correlation tests, one-way analysis of variance, independent t-tests, and multivariate analysis. Results: The students' average age was 21.23 ± 2.78 years, and 81.8% of them were male. The overall satisfaction of students with the learning management system (LMS) had an average score of 497.21 ± 109.68. The professors' performance, as perceived by the students, had an average score of 43.18 ± 9.98. The quality of online education was rated at 58.81 ± 12.51, with 68% of students reporting a moderate level of satisfaction. Among the professors, 29.5% expressed dissatisfaction with the LMS system interface, while 81.8% were moderately satisfied with the virtual education approach. Conclusions: Given the significance of virtual education, it is imperative to devise solutions that enhance professor satisfaction, improve content quality, and optimize performance. These measures will contribute to the overall success and effectiveness of virtual education, benefiting both professors and students alike.

Pengaruh Konten Pemasaran dan Kualitas Produk Terhadap Minat Beli Ulang pada Toko Aladoy di Shopee

Technological progress is inevitable in life following the progress of the times and science, especially in the women's clothing sector, marketing content and product quality play an important role in attracting consumers' buying interest again. The phenomenon of increasing progress in innovation is influencing people's shopping behavior: consumers who usually shop offline are now shopping online. The Aladoy store on Shopee offers an interesting marketing content feature that the company calls live streaming as live online shopping. The aim of this research is to examine how marketing content and product quality influence consumers' willingness to repurchase. The sample selection amounted to 180 respondents using the purposive sampling method. Data was collected by distributing questionnaires. This research uses quantitative and technical data analysis methods in the form of descriptive analysis, data processing uses Partial Least Square (PLS). The results of this research show that marketing content and product quality influence the interest in repurchasing women's clothing products at the Aladoy store on Shopee.

AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations

As content generated by artificial intelligence (AI) has become more accessible and higher quality, social debates have intensified. Therefore, this study investigates how people perceive and evaluate AI-generated content and accounts compared to human-created accounts and content. We created Instagram accounts representing AI, influencers, and the public and conducted a user study with 43 participants. The participants had difficulty distinguishing AI accounts from human ones. Moreover, there were significant differences in user perceptions concerning the three account types. Participants perceived the AI and influencer accounts as more attractive than the public account, and they rated the quality of AI-generated content as highly as that created by influencers. These findings suggest that the advancement of generative AI could alter the social media landscape and contribute to discussions on the characteristics and ethical problems of AI-generated content.

Application of Magnetized Ionized Water and Bacillus subtilis Improved Saline Soil Quality and Cotton Productivity.

Soil salinization, a significant global challenge, threatens sustainable development. This study explores the potential of magnetized ionized water irrigation and Bacillus subtilis application to mitigate this issue. The former method is hypothesized to enhance soil salt leaching, while the latter is expected to improve soil nutrient availability, thereby increasing microbial diversity. To address the unclear impact of these interventions on soil quality and cotton productivity, this study employs four different experimental methods: magnetized ionized water irrigation (M), application of 45 kg ha-1B. subtilis (B), a combination of 45 kg ha-1B. subtilis with magnetized ionized water irrigation (MB), and a control treatment with no intervention (CK). This study aims to clarify the effects of these treatments on soil bulk density (BD), field capacity (FC), salinity and alkalinity, nutrient content, microbial activity, and cotton crop yield and quality. Additionally, it aims to evaluate the efficacy of these methods in improving saline soil conditions by developing a soil quality index. The results showed that using magnetized ionized water for irrigation and applying B. subtilis, either alone or together, can effectively lower soil pH and salt levels, enhance microbial diversity and abundance, and improve the yield and quality of cotton. Notably, B. subtilis application significantly decreased BD and enhanced FC and nutrient content (p < 0.05). A correlation was found where soil nutrient content decreased as pH and salt content increased. Furthermore, a strong correlation was observed between the major soil bacteria and fungi with BD, FC, and salt content. Comparatively, M, B, and MB significantly boosted (p < 0.01) the soil quality index by 0.21, 0.52, and 0.69 units, respectively, and increased (p < 0.05) cotton yield by 5.7%, 14.8%, and 20.1% compared to CK. Therefore, this research offers eco-friendly and efficient methods to enhance cotton production capacity in saline soil.

Strategi Pengelolaan Konten pada Akun Instagram @syca.official dalam Membangun Customer Engagement

Instagram plays a very strong role, especially in the era of digital marketing. There are many features that support the growth of a brand in an industry, particularly in the beauty industry. Beauty industry has a very ripid development, especially with the emergence of various new products that are increasingly tailored to Indonesian consumers. The rapid development of trends and cosmetic products makes digital marketing era increasingly popular. Moreover, currently social media, especially Instagram has supported influential trends in digital marketing. @syca.official has become one of the local cosmetic brands that has grown significantly and plays special role in this Indonesian beauty industry. Not only does @syca.official market products through digital campaigns, but it also serves as a community platform for women and beauty enthusiasts to share information, reviews, and support each other through their created content. Among the many local cosmetic brands that continue to grow, @syca.official stands out with its unique content concept and campaigns, thereby enhancing customer engagement. In executing this strategy, @syca.official employs several methods, starting from sharing more relevant content, optimizing content quality according to the target audience and current trends, structuring content flow based on consumer interests, and fostering a connection between the brand and its consumers.

Digital Publik Relation KEMENSOS dalam Pemanfataan Sosial Media

In the rapidly developing digital era, social media has become a highly effective communication tool for various organizations, including government institutions. This study aims to analyze the digital public relations (PR) strategies of the Indonesian Ministry of Social Affairs (Kemensos) in utilizing social media, as well as to evaluate the effectiveness and challenges faced. This research employs a qualitative method with a case study approach. Data were collected through content analysis of Kemensos' social media, in-depth interviews with Kemensos officials and digital communication experts, and online surveys of the public to evaluate their perceptions and engagement with Kemensos' social media content. The results show that Kemensos implements various digital PR strategies to increase public awareness and participation in social programs. The published content includes information on social programs, education, and important announcements, presented in various formats such as text, images, and videos. However, Kemensos faces several challenges, such as crisis management and reputation management on social media.This study finds that Kemensos' use of social media significantly influences the public's image and trust in the institution. The level of public engagement with Kemensos' content is also quite high, indicating the effectiveness of the implemented digital communication strategies. However, there is a need to improve responsiveness and crisis management in dealing with issues that arise on social media. Based on these findings, this study provides practical recommendations for Kemensos to enhance their digital PR strategies, including improving content quality, better crisis management, and increasing public engagement. This research also contributes to the development of digital public relations strategies in other government institutions, providing insights for academics and communication practitioners.

The Impact of Augmented Reality Tourism on Tourist Experience and Behavior —A Case Study of the Mogao Caves Cultural Heritage

Background and Aim: The Mogao Caves, representing the pinnacle of Chinese cave art evolution, enjoy esteemed historical significance. With backing from the local government's "Belt and Road" initiative and the establishment of the "Dunhuang Cultural Tourism Economic Circle," Mogao Caves tourism is undergoing high-quality development. However, the surge in tourist numbers has compromised the visitor experience, posing challenges to heritage conservation and tourism development balance. To address this, the Dunhuang Academy has integrated AR technology, safeguarded the heritage while enriched visitor experiences. This study aims to understand tourists' experiences and intentions in virtual Mogao Caves exploration, investigating factors influencing AR tourism experiences. By examining AR's impact and proposing management enhancements, this research contributes to Mogao Caves' sustainable development. Materials and Methods: This study utilizes a quantitative approach with two main stages: literature analysis and statistical analysis. Initially, it defines concepts and establishes the conceptual framework of AR technology by reviewing SOR theory, tourist experiences, behavioral intentions, and relevant studies. It then refines the SOR theory's origin, concept, characteristics, and application areas, analyzing variables such as stimulating factors, tourist experiences, and behavioral intentions. Research hypotheses are formulated, and a theoretical model is constructed. Offline questionnaires from 400 Mogao Caves AR tourists were collected, and data were analyzed using PLS-SEM. The study aims to understand the relationship between tourist experiences and behavioral intentions, analyze mediating effects, validate hypotheses, and confirm the structural model, offering reliable statistical support and a scientific basis for the findings. Results: The results indicate that in AR tourism, content quality, system quality, and interaction quality have a positive impact on tourist experiences. AR tourism experiences significantly influence behavioral intentions. Particularly surprising is that the impact of tourism experiences on behavioral intentions exceeds expectations, demonstrating its importance in AR tourism. This finding highlights the potential of AR technology in enhancing tourist experiences and provides new development opportunities for tourism destinations. Conclusion: AR technology holds immense promise for tourism development at the Mogao Caves heritage site. Factors like content, system, and interaction quality significantly enhance tourist experiences and behavioral intentions in AR tourism there. Quality content not only shapes a positive brand image but also opens up commercial and collaborative opportunities. System stability ensures smooth AR experiences, while interactive design boosts engagement and spending. However, the potential negative impacts of AR technology on tourism require further exploration in future research.

Analyzing leukemia content on social media: a comprehensive cross-sectional examination of Instagram and YouTube

Introduction: Leukemia is a hematologic malignancy characterized by the uncontrolled proliferation of abnormal white blood cells. Patients with childhood leukemia may turn to social media for emotional support and information. This study aimed to identify the quality, reliability, understandability, and actionability of posts related to leukemia on YouTube and Instagram. Methods: Apify, a web scraping tool was used to gather relevant posts. The top 100 posts in each hashtag “leukemia,” “childhoodcancer,” “childhoodcancerawareness,” “leukemiaawareness” on Instagram, and the top 60 videos on YouTube for the term “leukemia” were scraped on 24 September 2023, resulting in the collection of 361 Instagram and 58 YouTube videos. All posts and videos in English and related to leukemia were included in the analysis, and thus, a total of 231 Instagram posts and 56 YouTube videos were evaluated, guided by the strengthening the reporting of cohort studies in surgery guidelines and utilized standardized tools [Global Quality Scale (GQS), modified DISCERN, and Patient Education Materials Assessment Tool for Audiovisual Materials (PEMAT-A/V)]. Data analysis was done in R Studio (4.3.1.); Kruskal–Wallis test was used to determine statistical significance. Results: YouTube videos demonstrated commendable standards with moderate quality and reliability (GQS 3.1, modified DISCERN 2.9, PEMAT-A/V understandability averaged 89%, and actionability averaged 50%). The impact of the uploader type on content quality and reliability was insignificant on both platforms. However, a notable correlation between YouTube video duration and quality scores underscored the potential influence of content length on information presentation. Instagram posts exhibited comparatively lower scores (GQS 2, modified DISCERN 1.8, PEMAT-A/V understandability averaged 56%, and actionability averaged 15%), indicating a need for enhanced content quality. Personal narratives emphasized the significant role of lived experiences in shaping content. Conclusion: Despite high understandability, actionable content, particularly on Instagram, necessitated improvement, revealing a potential gap in disseminating practical information. While personal narratives contributed significantly, lower reliability scores highlighted inherent challenges, underscoring the pivotal role of healthcare provider engagement and content validation.

Studying Factors Influencing Intention to Use Hybrid Education: A Case Study of Visual Communication Design Major Students at Chengdu Vocational University of Art

Background and Aim: Hybrid teaching follows the reform trend of China's vigorous development of online education and hybrid education. The Chengdu Vocational University of Art is the earliest art vocational university in China, and the visual communication major is the advantageous major of the university. The program of this major adopts a hybrid education model combining MOOC online courses and offline education. This study uses TAM, ASCI, UTAUT, and ECM theories to construct a model to analyze the factors affecting the hybrid education learning satisfaction of visual communication students, whose variables include virtual classroom quality, instructor characteristics, student expectations, course design quality, and course content quality. Materials and Methods: A purposive sampling method was used to distribute questionnaires to 571 students. Confirmatory factor analysis (CFA) and Structural Equation Modeling (SEM) were used to analyze the reliability, validity, goodness of fit, and hypothesis testing of the model. Results: Student satisfaction was found to greatly influence intention to use through the study. In addition, instructor characteristics and classroom quality had a supportive relationship on perceived usefulness, student expectations, course content, and perceived usefulness had a supportive relationship on satisfaction, while course design quality had no significant effect on satisfaction. Conclusion: School management and teaching teams should pay attention to the key influences on the intention of hybrid education and design programs based on research findings to help students understand the effectiveness of hybrid education and improve the quality of education.

The Influential Factors of Social Media on Customer Engagement in Kuantan Hotel Patronage

This research explores the complex relationship between social media factors and customer engagement in the context of hotel patronage in Kuantan, Malaysia. Given the growing prevalence of social media platforms, hotels may establish and nurture connections with customers by engaging in dynamic interaction and sharing information. The research entails a comprehensive analysis of the social media approaches used by hotels in the area, together with the gathering of customer data among 384 survey respondents to understand patterns of engagement and preferences. The research is driven by a conceptual framework that suggests that customer engagement is influenced by three (3) main factors: (1) the content quality and relevance, (2) personalization and customization, (3) emotional appeal and storytelling. Statistical analyses, such as calculating descriptive statistics for mean and deviation, as well as conducting correlation analysis, will be used to examine the correlations between these factors and customer engagement. Initial results indicate robust and affirmative endorsement of the constructed theoretical framework. This study contributes to the developing comprehension of how social media affects customer engagement in the hotel industry in Kuantan. It provides significant insights for both academics and professionals in developing successful social media strategies to attract more customers.