This study discusses the relationship between education service quality factors, customer value and customer satisfaction in measuring the quality of technical education in a technical university in Malaysia. To examine these relationships, a model from past study on engineering education quality measures technical education quality. This model is also expanded to a path model which combines all relationships existing in the model. Path analysis simultaneously tests all relationships between education service quality factors, customer value and customer satisfaction. As a result, a suitable model describing the quality of technical education is established. This study finds there is a direct effect between some education service quality factors, namely customer focus, course delivery, campus facilities and communication, and customer satisfaction. There is also an indirect relationship between education service quality factors (specifically commitment of top management and leadership, congenial learning environment, continuous assessment and improvement) and customer satisfaction through customer value. References Sahney S., Banwet D. K., Karunes S., Conceptualizing total quality management in higher education, The TQM Magazine 16 (2004) 145--159. http://dx.doi.org/10.1108/09544780410523044 Cheng C. Y., Tam W. M., Multi-models of quality in education, Quality Assurance in Education 5 (1997) 22--31. http://dx.doi.org/10.1108/09684889710156558 Lawrence J. J., McCullogh M. A., A conceptual framework in guaranteeing higher education, Quality Assurance in Education 9 (2001) 139--152. http://dx.doi.org/10.1108/09684880110399103 Hill Y., Lomas L., Mcgregor J., Students;' perceptions of quality in higher education, Quality Assurance in Education 11 (2003) 15--20. http://dx.doi.org/10.1108/09684880310462047 Lo V. H. Y., Sculli D., An application of TQM concepts in education, Training for Quality 4 (1996) 16--22. http://dx.doi.org/10.1108/09684879610125707 Kanji G. K., Tambi A. M. B. A., Wallace W., A comparative study of quality practices in higher education institutions in U.S. and Malaysia, Total Quality Management 10 (1999) 357--371. http://www.ingentaconnect.com/content/routledg/ctqm/1999/00000010/00000003/art00004 Kanji G. K., Tambi A. M. B. A., Total quality management in U.K. higher education institutions, Total Quality Management 10 (1999) 129--153. http://www.ingentaconnect.com/content/routledg/ctqm/1999/00000010/00000001/art00011 Sakhtivel P. B., Raju R., An instrument for measuring engineering education quality from students' perspective, Quality Management Journal 13 (2006) 24--34. http://asq.org/qic/display-item/index.html?item=20643 Sakhtivel P. B., Rajendran, G., Raju R., TQM implementation and students' satisfaction of academic performance, The TQM Magazine 17 (2005) 573--589. http://dx.doi.org/10.1108/09544780510627660