Qualitative Case Study Analysis Research Articles

Technological Innovation in Chinese Digital Drama: A Case Study on the Posthuman Transformation of the Performing Subject – Digital Mei Lanfang Analysis

In the global artistic arena, digital performance, a fusion of art and technology is increasingly garnering attention. Accompanied by rapid technological advancements, Chinese performing arts are in a state of continual boundary expansion and exploration of new possibilities. This art form is undergoing a profound and revolutionary transformation with the infiltration and advancement of digital technology. This article, titled "Technological Innovation and Chinese Digital Drama: The Post-Human Transformation of the Performing Subject," delves into how digital technology is innovating traditional Chinese drama by transforming the performing. Centering around the Digital Mei Lanfang project as a pivotal case study, the research demonstrates how digital technology is redefining the subject of drama performance, thereby further redefining the scope and essence of theatrical performance. Employing qualitative research methods, literature reviews, and case study analysis, the article assesses the impact and value of the shift from Natural Human to Posthuman entities as performing subjects in Chinese theatrical arts, driven by digital technology. The research underscores the significance of post-human entities in protecting and disseminating cultural heritage in the digital era. This article aims to expand the boundaries of dramatic artistic expression through the study of posthumans becoming dramatic performing subjects and to provide theoretical foundations and practical references for the future development of dramatic arts. Consequently, this fosters the further development of Chinese dramatic arts in the digital age without losing their original characteristics.

Disconnected: Unpacking policy framing processes of energy exclusion in Spain

This paper examines the process of policy framing and narrative construction in the context of energy exclusion. Through qualitative analysis of case studies of collective, systematic, and recurrent electricity disconnections at the neighbourhood level in Spain, the study identifies two policy framings, the ‘criminalisation’ and the ‘degradation’ framing, in the process of building the phenomenon of energy exclusion as a policy problem. Highlighting the central role of problem construction in policy development, the research shows how this stage shapes the whole policy trajectory, not only determining the character of the problem but also how to solve it. The research uses textual material collected through in-depth qualitative interviews, news and press, and policy documents to critically analyse the framing process and narrative construction. The results show how conflicting interpretations of a policy situation can lead to different policy messages and the influence of structural elements, such as the dominant electricity model, in reinforcing these interpretations.

Sport and Internationalization: A Comprehensive Analysis

Sport has transcended boundaries, becoming a global phenomenon that unites people across cultures and nations. This paper aims to investigate the process of internationalization in sports, examining its drivers, impacts, and challenges. Through a mixed-methods approach involving qualitative analysis of case studies and quantitative analysis of global sports data, this study provides insights into the dynamics of sport internationalization. Findings suggest that globalization, technological advancements, economic factors, and cultural exchanges play pivotal roles in shaping the international sports landscape. However, challenges such as cultural clashes, commercialization, and governance issues pose significant hurdles. Overall, this paper contributes to a deeper understanding of sport's role in globalization and offers implications for policymakers, stakeholders, and scholars. Received: 25 December 2023 / Accepted: 25 February 2024 / Published: 23 April 2024

Charting waters: the private sector’s evolving governance role in Southeast Asian maritime security

ABSTRACT Southeast Asian states are frequently viewed as jealously guarding their sovereignty and unwilling to delegate authority to multilateral organisations or private actors. In the contemporary response to regional piracy and armed robbery at sea (PAR), however, insurers and shippers have come to occupy a central governance role while the fortunes of private security actors (PSAs) have declined. Why? This paper conducts a qualitative case study analysis examining the evolving role of shipping and insurance companies and PSAs in the development and implementation of anti-PAR policies in Southeast Asia today. It argues that while the role of PSAs has diminished due to growing regional governance capacities, regional countries and multilateral regulatory frameworks have enlisted insurers and shippers as governance stakeholders, elevating them from beneficiaries of good order at sea to active shapers of this maritime order. The diverging experiences of PSAs and insurers/shippers demonstrate that the regulatory power relationship between states and private actors is not necessarily zero-sum as the role of insurers and shippers has grown even as state capacities have expanded. Ultimately, the paper illustrates the need to go beyond state- and PSA-centric analyses of maritime governance mechanisms in contemporary Southeast Asia.

Unlocking the relationship between ambidextrous leadership style and HRM practices in knowledge-intensive SMES

PurposeThis paper aims to explore the relationship between owner-manager or leader’s ambidextrous leadership style and its effect on human resource management (HRM) practices, contextual ambidexterity and knowledge-intensive small- and medium-enterprises (SMEs) strategic agility.Design/methodology/approachThis study presents an in-depth qualitative case study analysis of two knowledge-intensive SMEs from India’s information technology and health-care products industry serving a range of global clients. Using the theoretical lenses of empowerment-focused HRM practices, ambidextrous leaders, contextual ambidexterity and strategic agility, semi-structured interview data of leaders, managers and employees of the case organizations were analysed. Through a two-staged analytical process, we abductively developed a novel conceptual framework at the intersection of the above theoretical lenses.FindingsThe findings suggest that the knowledge-intensive SME’s strategic agility, ambidexterity and empowerment-focussed HRM approach was influenced by the owner-manager or leader’s ambidextrous leadership style and their philosophy towards managing people and had a positive impact in creating a culture of trust, participation, risk-taking and openness, and led to delivering innovative products and services as well as several positive employee-level outcomes.Originality/valueRecent literature reviews on HRM In SMEs highlight several gaps, including the impact of owner-manager or leader’s philosophy of managing people in shaping HRM practices and employee outcomes. This paper thus adds to the existing literature on HRM and knowledge-intensive SMEs.

Small To Medium Enterpirses In The Digital Era On Line Shop Professional Community (Kaji) In East Java

Small To Medium Enterpirses In The Digital Era On Line Shop Professional Community (Kaji) In East Java. The contribution of SMEs has had an impact on the regional and national economy (Bunga, 2022), the growth and development of SMEs in Indonesia cannot be separated from the various challenges faced, the economic crisis that occurred at the end of 1997 brought multi-economic impacts, including SMEs (Tejasari, 2008), the impact of Covid 19 which occurred in early 2020, the impact of the global economy occurred as a whole. SMEs also felt the same impact with the independence that SMEs have, being able to overcome global economic challenges (Aksan, 2022), entering the digital era. East Java UKM (KAJI) is faced with online shop UKM must be able to take a role and control the market so that the existence of SMEs is not eroded by digitalization, especially online shops. Legitimacy theory focuses on interactions between companies and society based on legitimacy theory, namely that a "social contract" occurs between companies and the community where the company operates and uses economic resources. It explains the concept of social contract, all social institutions, including companies, operate in society through social contracts, both explicit and implicit, their survival and growth is based on what consists of, the final result (social output) provided to the wider community, the distribution of economic, social and political benefits. to groups according to their power (Gray, 2001). The research method used in the research is qualitative analysis of case studies. Single case case study is used to obtain data from various primary and secondary research sources (observations, artifacts, archives, documents, interviews, multiple sources), is a research strategy involving one or more cases (multi cases) creating theoretical constructions, middle range propositions or theories based on empirical fact cases (Eisenhardt, 1989). The results of the research and discussion can be concluded that the existence of East Java UKM (KAJI) is described as follows: a. Able to support the family economy as an alternative source of family income, b. The existence of KAJI East Java, facilitates UKMs to establish friendly relations between UKMs, c. Market opportunities are still limited. SMEs still have difficulty marketing SME products. e. The attention received by SMEs in business development and capital assistance has not been maximized, f. Lack of innovation and creativity among SMEs. Suggestions for the existence of SMEs should receive more attention, especially in policies that support the existence of SMEs, especially the policy of implementing online shops to ensure the continuity of the existence of SMEs.

Governing in the digital age: The emergence of dynamic smart urban governance modes

There is growing concern that implementing effective governance constitutes a significant element in cities becoming ‘smart’ due to its multidisciplinarity, complexity of urban challenges and multi-stakeholder involvement. It is assumed that in smart city initiatives, new governance modes arise through the interplay of technological artefacts and political and social factors, viewed through a sociotechnical perspective. We also argue that traditional urban governance modes help explain emerging modes and the nature of citizen-government interactions. Thus, a combination of the sociotechnical view with the modes of urban governance as a theoretical approach was used to understand the dynamics of emerging governance modes in smart city initiatives. Two cases were studied using a longitudinal qualitative case study and temporal bracketing analysis for an in-depth understanding. Our findings evidenced that the configuration of the elements, governance mode, information and communication technology (ICT) and types of citizen-government interaction varies from one initiative to another and changes over time, across multiple sociotechnical networks in practice, which leads to emerging new governance modes. We highlight that a new understanding of smart urban governance for sustainable development in the digital age needs to be developed as a dynamic process. Moreover, we identified two emerging governance modes and proposed a dynamic approach to investigate smart urban governance in other contexts.

Transforming Higher Education: Effective Strategies for Contemporary Curriculum Design

This study explores the transformative potential of contemporary curriculum design strategies in higher education, focusing on the challenges and opportunities presented by the era of digitalization and global competitiveness. Through a comprehensive literature review and qualitative analysis of case studies from leading universities worldwide, this research identifies effective approaches to curriculum design that foster interdisciplinary learning, digital literacy, and global competencies. The findings suggest that successful curriculum transformation requires a systemic and collaborative approach, involving the integration of technology-enhanced learning, project-based learning, and experiential learning opportunities. Furthermore, the study highlights the importance of faculty development, student-centered design, and continuous curriculum evaluation and improvement. The insights derived from this research contribute to the ongoing discourse on higher education reform and provide practical recommendations for educational leaders and policymakers seeking to align curriculum design with the demands of the 21st-century knowledge economy. By embracing innovative and adaptive curriculum design strategies, higher education institutions can better prepare graduates for the complex challenges of an interconnected and rapidly evolving global landscape, while also enhancing institutional competitiveness and relevance in an increasingly digital and knowledge-driven world.

The Sweden Democrats and the Twitterstorm of the decade – from social media to riot through a rhetorical vision

Amidst the European migrant crisis, a provocative advertisement campaign by the far-right party the Sweden Democrats was destroyed by a mob. No other campaign in Sweden had attracted a similar amount of attention and resentment. This qualitative case study analyses the activism rhetoric that caused the ‘Twitterstorm’ of the decade. Through a fantasy theme analysis, it determines how the protesters defended their anti-racist rhetorical vision. Action themes connected to fantasy types and symbolic cues provoked the Twittersphere, leading activists to destroy the campaign, transcending the virtual for the physical. This event is a paradigm case for rhetorical-political social media activism and gives insight into how the SD’s provocative rhetoric functions.

ENTREPRENEURIAL ECOSYSTEM OF AGRICULTURAL SOCIAL FRANCHISING

Although the implementation of the social franchising concept is relatively new in agricultural business, examples of successful business stories have recently appeared, especially in the underdeveloped countries of Asia, Africa and South America. The aim of the paper is to determine the best examples of entrepreneurial ecosystems of agricultural social franchising by applying a qualitative multiple case study analysis and point out the importance of the implementation of agricultural social franchising in the development of agribusiness in the Republic of Serbia. The experiences of analyzed social agricultural franchises from Kenya, Bangladesh and Nigeria can serve as an example of good practice for the development of social franchising in rural areas in Serbia, with the aim of developing productive agriculture that will lead to economic development. It is very important to enable the development of social agricultural franchising through the Strategy of agriculture and rural development, bearing in mind a number of benefits that can be realized in Serbian agriculture, primarily when it comes to the development of rural areas and the increase in the income and social welfare of farmers.

ASSESSING THE INTEGRATION OF ENERGY AUDIT AND MANAGEMENT PRACTICES WITHIN SUSTAINABLE FINANCE FRAMEWORKS

Energy efficiency and management practices are increasingly being integrated into sustainable finance frameworks as organizations seek to reduce energy consumption, costs, and emissions. However, comprehensive analysis of the implementation and impacts of energy audits and management under these frameworks has been limited. This research conducts an assessment of how energy auditing and management practices are being incorporated into sustainable finance policies, tools, and reporting methodologies. The study utilizes a mixed methods approach combining broad quantitative benchmarking and qualitative case studies. First, an extensive benchmarking framework is developed to assess and compare the integration of energy audit and management provisions across major sustainable finance frameworks, standards, and guidelines. Quantitative data is compiled and analyzed to identify strengths, gaps, and opportunities for improvement. Next, an in-depth qualitative case study analysis is conducted on a select group of organizations to develop a nuanced understanding of motivations, implementation challenges, and measurable impacts related to adopting energy management practices within sustainable finance commitments. Cases represent diverse sectors, geographies, and sustainable finance frameworks. Data collection involves sustainability reports, internal documents, and key informant interviews. This dual-pronged assessment methodology allows for a comprehensive analysis of the current landscape as well as targeted insights to inform the effective integration of energy management activities into sustainable finance efforts. The benchmarking provides a systematic overview of the field, while the case studies add a rich, practical understanding of real-world implementation. By evaluating integration depth, extent of implementation, motivations, challenges, and impacts, this study generates actionable intelligence to advance energy management as a key component of sustainable finance frameworks and commitments. The analysis provides both specific recommendations and a framework to inform future integration efforts by governments, standard setters, reporting organizations, and practitioners.

Restructuring of Poorly Performing Family-Owned Portfolio Firms: The Role of Socioemotional Wealth

How do owners of family firm portfolios restructure poorly performing firms? To answer this question, we conducted an in-depth qualitative case-study analysis of six poorly performing family portfolio firms, on the basis of 39 interviews, 117 pieces of archival data, and observations we gathered over 2 years. Drawing upon the socioemotional wealth (SEW) perspective and escalation-of-commitment literature, we suggest that family firm owners initially show refraining behaviors toward restructuring their poorly performing portfolio firms. Subsequently, they exhibit escalating behaviors by first investing and then reshuffling assets, to safeguard firm-level SEW. Yet, when retaining these poorly performing firms threatens the existence of the remaining portfolio and, thus, portfolio-level SEW, family firm owners exhibit de-escalating behaviors by divesting. Preferably, they attempt a sale and, when a sale is no longer an option, a liquidation. We developed a model that contributes to a more granular theoretical understanding of the family firm’s restructuring behavior, in the context of portfolio entrepreneurship.

Minority Rights in Post-Conflict Peacebuilding: An Analysis of Legislative Perspectives and Contemporary Challenges

Post-conflict peacebuilding is a complex and multifaceted process that seeks to restore peace and stability in societies that have been ravaged by violent conflicts. Minority rights are an integral part of this process, as they play a crucial role in promoting social cohesion, reconciliation, and sustainable development in the post-conflict context. Unfortunately, minority rights are often marginalized and underrepresented in postconflict peacebuilding efforts, leaving minority groups at risk of continued discrimination and exclusion. The neglect of these rights hampers the prospects for lasting peace and hinders the contributions of minority populations to post-conflict societies. This paper examines or analyses the significance of minority rights in postconflict societies. It provides an in-depth examination of issues such as (a) the impact of religion on the formation of majority and minority dynamics in diverse societies, (b) the transformative potential of information technology and its role in fostering inclusive communication, (c) the interplay between primordialism and constructivism in understanding ethnic identities and their implications for the practice of consociational democracy; (d) the inclusivity of peacebuilding approaches and their integration of reconciliation across various facets of post-conflict development. To achieve this, the paper employs a multidisciplinary and non-empirical approach to desk research, including an extensive literature review, qualitative analysis of case studies from conflict-ridden regions, and a critical examination of consociational democracies. This methodological diversity enables a comprehensive exploration of minority rights' complex dynamics in peacebuilding contexts. Finally, the paper argues that achieving sustainable peace requires acknowledging the pivotal role of minority rights and fostering inclusive approaches that empower diverse community members to contribute actively. Despite its limitations, the consociational model offers an adaptable framework for balancing the preservation and reconstruction of ethnic identities in post-conflict settings. Moreover, involving historically marginalized groups, such as women and youth, is essential for building more equitable and peaceful societies.

Exploration leadership that advancing creative collaboration for teachers

Amidst China's robust push for aesthetic education reform, the emphasis on interdisciplinary and cross-specialty collaboration necessitates alterations to traditional collaboration frameworks, presenting fresh challenges for leadership. While most of today's schools have documented the closely knitted relationship between leadership and teacher collaboration in educational settings, very few attempts have been made to explore what competencies college leaders employ to infuse creative collaboration into the organizational culture and how this creative collaboration affects teachers’ work, especially under the aesthetic education reform in China. This research used qualitative case study and thematic analysis to explore leaders' competencies to promote creative collaboration in the organizational culture. This case study involved 10 participants from one College of Fine Arts in Henan, China, selected through purposeful sampling. Data were collected through 16 semi-structured interviews and the review of relevant documents. Findings reveal that the college dean employs an integrated leadership approach to foster positive creative collaboration among teachers. Findings were organized into the following themes: (i) Clear and decisive, collaboration-oriented organizational decision-making and guidance mechanisms; (ii) People-centric mindset: Fostering open and honest communication, creating a trusting environment; (iii) Maintenance and practice of integrity and responsibility; and finally (iv) Creating resources supporting and common goals to ignite teachers' passion for collaborative engagement. Valuable guidance in the leadership model for fostering positive teacher-creative collaboration for leaders in Chinese aesthetic education reform is provided based on these findings.

Socially negotiating privacy boundaries and academic identities

ABSTRACT Research examining privacy in a higher education setting tends to focus on the student perspective whilst largely overlooking the academic perspective. Moreover, it fails to fully conceptualise the social, relational, and contextual complexities of privacy and the vital role it has on academics’ ability to form their identity. To address these knowledge gaps, this paper draws on the social theory of privacy to examine how academics socially negotiate privacy boundaries and the influence these negotiations have on their identity. Data were gathered through a qualitative case study analysis of a higher education institution in the United Kingdom (UK). The findings reveal how academic preferences and context-dependent social meanings influence the construction of dialectical privacy boundaries that allow academics to create and maintain various personal boundaries. These negotiated boundaries are influenced by the nature of the relationship between individuals, the levels of trust between colleagues, and the social norms governing workplace relationships. The findings also reveal how these negotiated privacy boundaries provide an intimate territory within which academics co-construct their identity through a complex series of social interactions occurring over time.

Faktor yang Mempengaruhi Hambatan Prestasi Belajar Mahasiswa BK yang Kuliah Sambil Bekerja ( Studi Kasus Terhadap Mahasiswa X )

This research is motivated by students who study while working yet cannot divide their time between study and work, the objectives of this research are: 1) internal factors that affect the barriers to learning achievement of BK students who study while working, 2) external factors that affect the barriers to achievement of BK students studying while working. The type of research is descriptive qualitative case study analysis, the key informant is a student with the initials Z, additional informants consist of friends, lecturers, academic assistant lecturers and classmates, the instruments used are interview techniques, data analysis techniques used are data reduction and presentation. data. The results of the study reveal that: 1) the internal factors that affect the achievement of studying while working in college are physiological conditions in general which affect the decline in health and intelligence as seen from the decline in thinking and low motivation. 2) external factors that affect college learning achievement while working are environmental factors that come from family, friends and lecturers who are equally supportive and appreciative. It is recommended to the leadership of the Guidance and Counseling Study Program as well as related parties to be able to overcome the obstacles encountered so that student learning achievement even while working can be improved and motivation to learn back to get good results.

Land valuation in densifying cities: The negotiation process between institutional landowners and municipal planning authorities

Land valuation—the normative and socio-political process through which land is assigned a value—is a highly contested procedure, as the value of land strongly affects how land is used and distributed and ultimately affects who can live where, how, and why. We argue that it is thus important to gain a better understanding of land valuation processes through examining (1) how the process of land valuation functions in a context of urban land scarcity and densification; (2) how involved actors’ strategies of land valuation vary in such a context. To answer these research questions, we introduce an actor-centered new institutionalism approach for the qualitative case study analysis of the Rohr/Platten densification area in the city of Opfikon within the Zurich metropolitan area. We find that the diverse goals of the involved stakeholders (i.e., the profit-orientation of private actors versus the socio-environmentally sustainable spatial development of public planning authorities), in combination with the existing rules, can explain actors’ land valuation strategies. The current planning paradigm of densification and the strong legal protection of land titleholders support the strategies applied by for-profit developers and landowners. Local planning authorities must find ways to deal with the power and the profit-oriented logic of titleholders by means of active land policy to create more ecological and socially inclusive outcomes.

The paradox of externally driven localisation: a case study on how local actors manage the contradictory legitimacy requirements of top-down bottom-up aid

There are ongoing calls in the humanitarian and development sectors to localise aid, make it more participatory and involve communities. A common response to these calls by INGOs and national governments is to work with local actors to jointly deliver local, community-based, participatory aid. However, this setup tends to be hierarchical, with external actors taking the lead on project design and local actors on implementation. As a result, key outcomes envisioned for localisation and participation in aid often do not materialise. This paper explores the role legitimacy work plays in maintaining this unhelpful status quo. To this end, it provides a qualitative case study analysis of an aid project in Ethiopia (2016–2020) that was initiated by two INGOs and built on government structures designed to facilitate mass volunteering at community level: the Women’s Development Army. The paper argues that externally driven localisation is often organised around project models that are shaped by two contradictory paradigms: one centring resilience and one centring surveillance. As a result, local aid workers and civil servants are faced with incompatible legitimacy requirements in their work. This paper uses a paradox perspective as a theoretical lens to explore how these local actors navigate these conflicting needs. It finds that they use impression management, especially visuals and performances, to sidestep the contradictions. This imagery conceals the disconnects between project strategy, implementation and the reality on the ground. As a side effect, it renders the problems with the externally driven approach invisible and legitimises the hierarchical status quo.

The impact of donor transition on continuity of maternal and newborn health service delivery in Rwenzori sub-region of Uganda: a qualitative country case study analysis

BackgroundThe transition of donor-supported health programmes to country ownership is gaining increasing attention due to reduced development assistance for health globally. It is further accelerated by the ineligibility of previously Low-Income Countries’ elevation into Middle-income status. Despite the increased attention, little is known about the long-term impact of this transition on the continuity of maternal and child health service provision. Hence, we conducted this study to explore the impact of donor transition on the continuity of maternal and newborn health service provision at the sub-national level in Uganda between 2012 and 2021.MethodsWe conducted a qualitative case study of the Rwenzori sub-region in mid-western Uganda which benefited from a USAID project to reduce maternal and newborn deaths between 2012 and 2016. We purposively sampled three districts. Data were collected between January and May 2022 among subnational key informants (n = 26), national level key informants at the Ministry of Health [3], national level donor representatives [3] and subnational level donor representatives [4] giving a total of 36 respondents. Thematic analysis was deductively conducted with findings structured along the WHO’s health systems building blocks (Governance, Human resources for health, Health financing, Health information systems, medical products, Vaccines and Technologies and service delivery) framework.ResultsOverall, continuity of maternal and newborn health service provision was to a greater extent maintained post-donor support. The process was characterised by a phased implementation approach. The embedded learning offered the opportunity to plough back lessons into intervention modification which reflected contextual adaptation. The availability of successor grants from other donors (such as Belgian ENABEL), counterpart funding from the government to bridge the gaps left behind, absorption of USAID-project salaried workforce (such as midwives) onto the public sector payroll, harmonisation of salary structures, the continued use of infrastructure (such as newborn intensive care units), and support for MCH services under PEPFAR support post-transition contributed to the maintenance of coverage. The demand creation for MCH services pre-transition ensured patient demand post-transition. Challenges to the maintenance of coverage were drug stockouts and sustainability of the private sector component among others.ConclusionA general perception of the continuity of maternal and newborn health service provision post-donor transition was observed with internal (government counterpart funding) and external enablers (successor donor funding) contributing to this performance. Opportunities for the continuity of maternal and newborn service delivery performance post-transition exist when harnessed well within the prevailing context. The ability to learn and adapt, the presence of government counterpart funding and commitment to carry on with implementation were major ingredients signalling a crucial role of government in the continuity of service provision post-transition.

Real Estate Insights: Is the AI revolution a real estate boon or bane?

PurposeThe paper aims to provide a comprehensive analysis of artificial intelligence’s (AI) transformative impact on the real estate industry. By examining various AI applications, from property recommendations to compliance automation, this study highlights potential benefits such as increased accuracy and efficiency. At the same time, this study critically discusses potential drawbacks, like privacy concerns and job displacement. The paper's goal is to offer valuable insights to industry professionals and policy makers, aiding strategic decision-making as AI continues to reshape the landscape of the real estate sector.Design/methodology/approachThis paper employs an extensive literature review, combined with a qualitative analysis of case studies. Various AI applications in the real estate industry are examined, including machine learning for property recommendations and valuation, VR/AR property tours, AI automation for contract and regulatory compliance, and chatbots for customer service. The study also delves into the optimisation potential of AI in building management, lead generation, and risk assessment, whilst critically discussing potential challenges such as data privacy, algorithmic bias, and job displacement. The outcomes aim to inform strategic decisions for industry professionals and policy makers.FindingsThe study finds that AI has significant potential to revolutionise the real estate industry through enhanced accuracy in property valuation, efficient automation and immersive AR/VR experiences. AI-driven chatbots and optimisation in building management also hold promise. However, this study also uncovers potential challenges, including data privacy issues, algorithmic biases, and possible job displacement due to increased automation. The insights gleaned from this study underscore the importance of strategic decision-making in harnessing the benefits of AI while mitigating potential drawbacks in the real estate sector.Practical implicationsThe paper's practical implications extend to industry professionals, policy makers, and technology developers. Professionals gain insights into how AI can enhance efficiency and accuracy in the real estate sector, guiding strategic decision-making. For policy makers, understanding potential challenges like data privacy and job displacement informs regulatory measures. Technology developers can also benefit from understanding the sector-specific applications and concerns raised. Additionally, highlighting the need for addressing algorithmic bias and privacy concerns in AI systems may foster better design practices. Therefore, the paper's findings could significantly shape the future trajectory of AI integration in real estate.Originality/valueThe paper provides original value by offering a comprehensive analysis of the transformative impact of AI in the real estate industry. Its multi-faceted examination of AI applications, coupled with a critical discussion on potential challenges, provides a balanced perspective. The paper's focus on informing strategic decisions for professionals and policy makers makes it a valuable resource. Moreover, by considering both benefits and drawbacks, this study contributes to the discourse on AI's broader societal implications. In the context of rapid technological change, such comprehensive studies are rare, adding to the paper's originality.