Abstract
Sport has transcended boundaries, becoming a global phenomenon that unites people across cultures and nations. This paper aims to investigate the process of internationalization in sports, examining its drivers, impacts, and challenges. Through a mixed-methods approach involving qualitative analysis of case studies and quantitative analysis of global sports data, this study provides insights into the dynamics of sport internationalization. Findings suggest that globalization, technological advancements, economic factors, and cultural exchanges play pivotal roles in shaping the international sports landscape. However, challenges such as cultural clashes, commercialization, and governance issues pose significant hurdles. Overall, this paper contributes to a deeper understanding of sport's role in globalization and offers implications for policymakers, stakeholders, and scholars. Received: 25 December 2023 / Accepted: 25 February 2024 / Published: 23 April 2024
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