AbstractA new class of derivatives of poly(vinyl alcohol) (PVA) was prepared through hydrophobic cationic modification. The structure and composition of PVA grafted with glycidyl‐N‐alkyl‐N,N‐dimethyl‐ammonium chloride (DA) (PVA‐graft‐DA) was confirmed with Fourier transform infrared spectral analysis and 1H NMR spectral analysis. The stress‐strain curves of PVA‐graft‐DA samples all exhibited an elastic deformation stress plateau, and strain hardening behavior can be observed, indicating the transition of PVA from brittle fracture to ductile fracture. Compared with virgin PVA, the relaxation peak (Tg) of PVA‐graft‐DA shifted to a lower temperature. With increasing alkyl chain length and grafting ratio of DA, Tg decreased, and PVA‐graft‐DA exhibited a gradually decreasing storage modulus over the whole temperature range of testing due to the relatively weak intermolecular hydrogen bonding and increasing flexibility of molecular chains by introduction of long alkyl chains. PVA crystallites were not affected by grafting with DA, while the crystallization temperature and crystallinity of PVA were improved and the grain size decreased. On grafting with DA, the fracture surface of PVA changed from a smooth surface to regularly distanced striations, displaying much obvious character of tough fracture, indicating that appropriate intermolecular association of the hydrophobic groups facilitated the formation of physical entanglement of molecular chains to strengthen and toughen the PVA matrix. PVA‐graft‐DA showed a significant decreasing surface tension with polymer concentration, while the surface tension of PVA‐graft‐DA12 dropped most dramatically and declined with increasing grafting ratio of DA12, indicating improvement of the surface activity of PVA by introduction of hydrophobic alkyl chains and hydrophilic cationic groups. Copyright © 2011 Society of Chemical Industry