Purpose Of Communication Research Articles

Exploring linguistic signage in higher education: An empirical study of a linguistically diverse context

This study offers a comprehensive examination of the linguistic landscape in a nonmetropolitan university, focusing on the dominant language used in university signage. The study primarily delves into the multilingual characteristics and nature of Western Mindanao State University, situated in a linguistically-diverse environment. The study employed analytical categories, which was utilized to serve as basis in selecting and gathering data from various signages across the university, to ensure the accuracy of the data collection. The findings of the study indicated that the university contains five (5) languages that make its linguistic landscape, specifically: English (95.51%), Filipino (7.81%), Chavacano (3.07%), Tausug (1.28%), and Bisaya (0.64%). The data was analyzed using the content analysis to accurately interpret the taken photographs in the university. The study also uncovers the inequality of the number of signages, wherein majority of the signages are monolingual nature, and only limited on the bilingual and multilingual signs. The investigation also revealed a significant result that English is the dominant language used on signages despite the locale’s diverse linguistic and cultural background. The major findings of this study portray that Western Mindanao State University employs both official and non-official signages throughout the campus and in terms of linguistic diversity, local languages are not entirely prevalent and observable on the signages across the entire campus. Consequently, despite the university’s focus towards internationalization and global excellence, there is observable scarcity in multilingual signages. It is imperative to acknowledge the value of multilingual signages, not only for the purpose of communication, but for the preservation of local languages, that are crucial for cultural and ethnic representations.

ŞAGİRDLƏRİN ŞİFAHİ NİTQİNİN İNKİŞAFINDA MONOLOJİ VƏ DİALOJİ NİTQİN NƏZƏRİ ƏSASLARI (Alman dilinin materialları əsasında)

Theoretical Foundations of Monology and Dialogicity of Speech in the Development of Oral Speech Speakers (on the basis of German language materials) Summary It is very important that the development of speech is included in the educational process. In particular, it is important to develop a speech culture when teaching the language in higher educational institutions. When teaching speech culture, you need to focus on two types of speech and make students feel comfortable in both types. Methods of expression, appearance, purpose of communication, conditions, etc. There are a number of features (oral speech, written speech, formal speech, stage speech, public speaking, literary speech, indirect speech, indirect speech, organized and unorganized speech, etc.) that differ in different parameters from each other. In the process of training, a future specialist should gain theoretical knowledge and practical skills in constructing monologic speech and dialogic speech. Key words: skills, monologue speech, dialogic speech, speech development, new technologies

Exploring the Linguistic Landscape of a Global Pandemic: Covid-19 Neologisms

Purpose: The COVID-19 pandemic has given rise to a great number of neologisms that summarize the unique experiences and challenges of the global health crisis. This article investigates the creation methods, communicative purposes, and social reflections of these new constructions. Theoretical Framework: The connection between language, culture, and the COVID-19 pandemic is examined using an analytical approach based on a thorough literature review. The theoretical analysis in this descriptive qualitative study is based on structural semantics. Methodology: 35 neologisms widely used in the media, social networks, and conversational communication in Albanian during the period of the COVID-19 pandemic were collected and analyzed according to their word formation properties and semantic content. Findings: Our analysis shows that the urgency and universality of efforts to combat the pandemic have accelerated the rapid manifestation of new lexical units. These neologisms arise predominantly as full or partial direct borrowings, with English serving as the primary source language. Emergence processes include translation loans, borrowings, semantic loans, derivations, and mixed methods, reflecting the adaptability of the language in response to new challenges. Research Practical and Social Implication: These neologisms often appear as internationalisms, reflecting their widespread adoption across linguistic and cultural boundaries. By elucidating the mechanisms of the formation and spread of neologisms, we gain valuable insights into the evolution of language in response to global crises. Originality/Value: With this analysis, we aim to inform future research efforts and promote a nuanced understanding of the pandemic’s diverse effects on communication and society.

ORTA MƏKTƏBLƏRİN YUXARI SİNİFLƏRİNDƏ İNGİLİS DİLİNDƏ ŞAGİRDLƏRİN ŞİFAHİ NİTQ VƏRDİŞLƏRİNİN İNKİŞAF ETDİRİLMƏSİ YOLLARI

The Ways of Developing Students’ Oral Speech Skills in English at Senior Classes of Secondary Schools Summary The article deals with the problem of working out effective ways of using speaking skill in FLT. It is obvious that today any language, especially the global language should be taught for communicative purposes. Adequately, teaching all the skills and used methods, should be integrated into the process of developing language learning students’ communicative competence. In the process of investigation great attention was given to the facts taken from the methodological literature. One of the important goal of the article is to detect and find out the role of oral speech. Emphasizing its role in modern English referring to the works of scientists that have been researched in this field, we emphasize the emergence of speaking in methodology. Key words: speech, language, word, communication, motivation

ИНТЕГРАТИВНЫЙ ПОДХОД ПРИМЕНЕНИЯ ЛИНГВОДИДАКТИЧЕСКОЙ МОДЕЛИ В ПОНИМАНИИ НАУЧНО-УЧЕБНЫХ ТЕКСТОВ

The concept of «integration» in human activity is considered as a process of combining structural elements into one whole. The integrative approach in the process of understanding scientific and educational texts is presented as a multilevel system of structural guidelines expressed in the form of a linguodidactic model and subordinated to the communicative purpose of the utterance. It is proved that the application of such a linguodidactic model is a universal integration tool that provides the key to understanding the language of scientific and educational texts. As proof, an example of building such a model on the text of the specialty fire safety «Peat fires» is given.

Evaluation of information quality derived from AI-related information systems used for risk applications

The use of artificial intelligence, such as text and image generators, is increasingly prevalent and accessible. These technologies have been both criticized and also promoted for their potential to automate tasks and increase efficiencies. From a risk perspective, we can interpret these technologies as a new addition to an already-abundant toolkit that can aid in risk applications. However, these new technologies need to be vetted for use in risk applications, regardless of whether the technology was designed for risk analysts, risk management, or risk communication purposes. As these AI-related technologies continue to grow in use, there is a need to gauge the quality of information that emerges from these technologies as that information is used for risk applications. This paper leverages current risk science quality indicators to develop 14 criteria that can be used to gauge the quality of information derived from AI-related information systems to be used for risk applications. Those 14 criteria are then demonstrated on a widely used AI-based information system. The insights from this paper can help understand both the benefits of these technologies and also additional implications for risk science methods, policies, and research.

Post-modernization Paradigm on the Modern Cultural Communication Research: A Literature Review

The aim of this research study was to examine the patterns of cultural communication in the modern era and analyze its impact from a post-modernization paradigm. A rapid review approach employing the keywords “communication” AND “culture” AND “modern” was used to identify relevant articles published between 2019 and 2023. The reveiw which followed the PRISMA guidelines selected 35 articles that were grouped by type, function and purpose of communication (communication, identity, perception, education and entertainment) using the NVivo 12 Pro program. Most articles (n=13) were published in 2022 by predominantly authors from Russia. Modernization gives rise to cultural evolution and changes in ethnic and symbolic identities which drive post-modernists to advocate for the return of cultural identity that relies on various forms of communication. Modernization in cultural communication must be balanced with the post-modernization paradigm so that limitations in the generalization of communication design are in alignment with the subjective needs of each individual. The current study also acknowledged its methodological limitaons and potential biases for transparency and scientific rigor.

The Expressive Utterances Found in the Song “Love You Like A Love Song” by Selena Gomez

The study discussed the analysis of expressive utterences found in the lyrics of the song "Love You Like a Love Song" by Selena Gomez and became one of the hits in the music world. The purpose of this study is to examine whether there is a match between song lyrics and the expressive expressions conveyed. Song has an important role as an expressive medium because it is able to convey messages and emotions effectively. The research used descriptive qualitative, namely by analyzing the text and contextual approach to understand the meaning of song lyrics and their effect on listeners. The results of the analysis of expressive utterences in the lyrics show their suitability with the theme of the song and the communicative purpose of conveyed true love. The conclusion of the study is to provide an overview of how the lyrics of the song describe feelings of love expressively through the used of symbolic words and melodies that touch the heart.

Introducing the Single Player Offline Game Corpus (spoc): a corpus of seven registers from digital role-playing games

This paper describes the compilation and design of the Single Player Offline Game Corpus (spoc), which is being made freely available for research and educational purposes. The spoc was compiled by extracting the localisation files from the digital directories of four popular commercial digital role-playing games: Divinity: Original Sin II, Fallout 4, the Elder Scrolls V: Skyrim, and the Witcher 3: Wild Hunt. The 3.7 million word corpus contains more than 30,000 texts and is unique compared with other game corpora in that it has the following three characteristics: ( 1) the texts are categorised into seven registers using Biber and Conrad’s (2019) register framework, ( 2) texts are systematically parsed into the smallest meaningful units of observation, and ( 3) all texts were compiled from the data files of the games themselves. Nearly all language use in the four games is accounted for and parsed into register categories based on their underlying situational characteristics – in particular, the communicative purposes and the associated contexts in which the texts appear in the games.

The Gaze Dialogue Model: Nonverbal Communication in HHI and HRI.

When humans interact with each other, eye gaze movements have to support motor control as well as communication. On the one hand, we need to fixate the task goal to retrieve visual information required for safe and precise action-execution. On the other hand, gaze movements fulfil the purpose of communication, both for reading the intention of our interaction partners, as well as to signal our action intentions to others. We study this Gaze Dialogue between two participants working on a collaborative task involving two types of actions: 1) individual action and 2) action-in-interaction. We recorded the eye-gaze data of both participants during the interaction sessions in order to build a computational model, the Gaze Dialogue, encoding the interplay of the eye movements during the dyadic interaction. The model also captures the correlation between the different gaze fixation points and the nature of the action. This knowledge is used to infer the type of action performed by an individual. We validated the model against the recorded eye-gaze behavior of one subject, taking the eye-gaze behavior of the other subject as the input. Finally, we used the model to design a humanoid robot controller that provides interpersonal gaze coordination in human-robot interaction scenarios. During the interaction, the robot is able to: 1) adequately infer the human action from gaze cues; 2) adjust its gaze fixation according to the human eye-gaze behavior; and 3) signal nonverbal cues that correlate with the robot's own action intentions.

The progress and stability of English in the French context

AbstractThe purpose of this article is to provide an overview of the present situation and the development of English in France during the past 25 years. After reviewing the expansion of English in pre‐university and higher education, and its spread in the press (Anglicisms), workplace and daily life, we come to the conclusion that English has made steady progress, in particular in the area of language education, but that its use for communicative purposes remains limited to international contexts. In most other fields, English is used for its connotative value, to evoke modernity, technological advances, coolness, educational pretense and sophistication.

Relationship Between WhatsApp Usage and Employee Engagement in Department of National Unity and Integration (JPNIN)

The usage of technology applications in the workplace has been an escalating phenomenon in which employees use several of these applications for different purposes in relation to work. One of the applications is using WhatsApp as a means of communication among the employees in various departments to ensure effective and fast response from all parties in relation to assigned tasks among the employees. This paper aims to determine the relationship between WhatsApp usage and employee engagement in the Department of National Unity and Integration (JPNIN) in Putrajaya. This research seeks to answer the following research questions: a) what is the level of WhatsApp usage in JPNIN among the staff, b) what is the acceptance level of WhatsApp usage in JPNIN, and c) what is the relationship between WhatsApp usage and employee engagement in JPNIN. This quantitative research is conducted among 274 respondents from JPNIN. The respondents are active users of the WhatsApp application for the communication purposes usage at work. The data was analysed using the Pearson Correlation. This study concludes that all the independent variables which are usage pattern, perceived usefulness, and perceived ease of use, have significant positive relations towards the employee engagement in JPNIN. This study will provide useful insights to JPNIN and other relevant stakeholders that includes the relevant policymakers. Keywords: WhatsApp usage, perceived ease of use, perceived usefulness, usage pattern, employee engagement.

ВЕРБАЛИЗАЦИЯ СЕМАНТИКИ КАЖИМОСТИ И ПРИТВОРСТВА В ТУВИНСКИХ ФОЛЬКЛОРНЫХ И СОВРЕМЕННЫХ ТЕКСТАХ

The article examines grammaticalized comparative constructions of the Tuvan language, identified in texts of different genres. Particular attention is paid to the comparison standard marker. The purpose of the study is to identify and interpret the main means of expressing pretense and appearances in Tuvan texts, both modern and folklore. The relevance of the study is determined by the insufficient knowledge of the semantics of pretense and the increased interest in the study of the traditional and cultural characteristics of the linguistic consciousness of representatives of various ethnic groups. It seems relevant to show what lexical units can verbalize the semantics of appearance. The novelty of the research lies in the fact that for the first time, comparative structures were studied using the material of the Tuvan language and semantic types of markers of the specified semantics in folklore and modern texts were identified. The main research methods are the descriptive method and the structural modeling method. As a result of the study, comparative structures expressing both real and unreal comparison were identified and interpreted. In constructions of unreal comparison, the situation presented to the dependent predicative unit (DPU) does not take place in reality. It is arbitrarily constructed as a subjective interpretation of what is reported in the main predicative unit (GPU). This fictitious, unreal event becomes the standard comparisons for a real event expressed in MPU. The main means of marking modal meanings in the system of real comparison in the Tuvan language are comparatives: yshkash ‘like’; deg ‘like’. The same markers are also noted in unreal structures. Marking of unreal semantics is carried out in Tuvan folklore texts with multifunctional forms from the verb bol = ‘to be’ (boop, boor, etc.). The semantic invariant of such constructions is ‘pretend that...’. In addition, syntactic constructions of the predicate are widely used, expressing the relationship of the communicated or the message itself to reality with the postpositions deg, yshkash. It was established that the folklore texts under consideration use the same methods of expressing comparative relations that have been identified for the modern Tuvan language. However, the qualitative side (the complex of means and the nature of their functioning) and the quantitative side (the frequency of use of these units) are determined by the purpose of communication and depend on specific extralinguistic factor.

Are Most Videos Published on Youtube™ About Weight Loss and Low-Calorie Diet Made by Healthcare Professionals?

Background and Aims: Nowadays, people have become embracing the use of web-based technologies for communication and educational purposes. There are studies that prove the effectiveness that computer-, internet- or multimedia-based educational methods are more effective than traditional, paper-based sources. Therefore, evaluating if YouTube™ about weight loss or low-calorie diet video was shared by a healthcare professional could facilitate the identification of authentic information sources and real knowledge transfer. Thus, the study objective was to mathematically and objectively evaluate the number of videos shared on YouTube™ about weight loss and low-calorie diet produced by healthcare or non-health professionals. Methos: Was conducted systematic search for videos that contain relevant information about weight loss and low-calorie diet on the YouTube™ video platform. The author used two terms for the search, it was "weight loss" and "low calorie diet". Thus, with this approach, the study purpose was to find videos with the weight loss and low-calorie diet themes about and to assess if were made by professionals or non-professional health care. Results: 130 videos were then selected for the research. Of the total, 12 were not in English and 4 were newspaper, magazine, or news videos. Thus, 114 videos were elective for subsequent analyses, where 76 explained about weight loss self-reports, 12 it talked about weight loss training routines, 22 explained about weight loss low-calorie models’ diet and 4 commented on medication weight loss. Still regarding the 114 total videos, 16 were produced by healthcare professionals (16%) and 98 by non-healthcare professionals. Conclusion: In summary, 16% weight loss or low-calorie diet videos were shared by healthcare professionals e 75% weight loss or low-calorie diet total videos views were shared by non-healthcare professionals.

Social Media Marketing at Islamic Higher Education: Reactions, Posts, and Brand Post Contents

Social media have used by Higher Education Institution (HEI) for marketing communication and promotion purpose. Thus, some studies show that social media as a marketing tool in universities has not been widely practiced in predominantly Muslim countries. This paper aims to show Islamic universities in Muslim countries in various regions use social media as marketing tools, with focus on platforms utilization, engagement with users, and content analysis based on brand post categories. The data collected from the number of social media followers, reactions, and posts from top 12 Islamic universities in Muslim countries based on rank released by UniRank in 2021 and analyse with the software FanpageKarma. The time frame (2021) was chosen because the pandemic Covid-19 at that time has risen the social media usage by users. This papers also offers information about content analysis for social media posts on Instagram and Facebook, and describe it based on the experience brand posts, brand community, and brand resonance.

Profiling Vocational School Students' Word Knowledge Level: A Study in Jakarta Timur

students are expected to acquire 2,000 to 3,000-word levels for general communicative purposes and 4,000 to 5,000-word levels or more for academic purposes. Nevertheless, only a few studies are refocusing on vocational school students. Therefore, this study descriptively analyzed the word knowledge level of vocational school students. This study was conducted online with 173 vocational school students in grades 10th and 11th. The result shows that above 70% of 173 participants successfully answered the 4,000 up to 5,000-word level, equivalent to K4 and K5 in vocabulary level. In contrast, the rest participants can answer the 1,000 up to 3,000-word level. The results indicate that the participants passed the requirements for communicative and academic purposed. This study also proposed the relevance of VLT results through post-graduate plans and gender diversity. The relevance becomes teachers’ consideration and recommendation to create meaningful and valuable teaching and learning materials based on their goals and needs.EFL students must acquire 2,000 to 3,000-word levels for general communicative purposes and 4,000 to 5,000-word levels or more for academic purposes. With such an enormous number of words, teachers must examine students’ word knowledge levels through the Vocabulary Level Test (VLT) before teaching and learning to determine relevant learning materials based on students’ needs and goals. Many related studies focus on senior school students. However, this study draws on vocational school students as they commonly work after graduation, and the ability to communicate with the English language is needed. Therefore, this study descriptively analyzed the result of the Vocabulary Level Test in 173 vocational school students majors. The result shows that more than in all 70% of participants successfully answered the 4,000 up to 5,000word level. Meanwhile, the rest of the participants could answer 1,000 to 3,000 words. The relevance of this study is the teachers’ consideration and recommendation to create meaningful and valuable teaching and learning materials based on their needs, as well as the students’ scores in VLT.

Study of Political Document Translation from the Perspective of Eco-translatology: Taking the Report on the Work of the Government from 2019 to 2023 as an Example

In recent years, China has made many breakthrough achievements in all aspects and gradually moved towards the center of the world stage. At the same time, it is particularly important to do a good job in publicity so that more people can clearly understand China’s political stance and characteristic culture. In China, the Report on the Work of the Government is an important way for us to carry out international publicity work, and its English version plays an irreplaceable role in international publicity work. Based on the theory of eco-translatology, this study takes the Chinese and English versions of the Government Work Report from 2019 to 2023 as an example to explore how to show self-confidence in the translation of international publicity represented by political documents and achieve the purpose of cross-cultural communication. It is found that translators often choose translation strategies such as free translation, omitted translation, combined translation and annotation to realize the adaptive choice of translation in three dimensions: language, culture and communication, so as to promote the full communication between the source culture and the target culture and construct a foreign discourse system with Chinese characteristics. This paper aims to enrich the study of political documents from the perspective of the eco-translatology theory, with a view to providing reference for the localization of political documents.

English Translation of Political Documents with Chinese Characteristics from the Perspective of Eco-Translatology

In today’s increasingly globalized world, foreign publicity is particularly important in the exchanges and cooperation between nations, among which the translation of political documents serves as a crucial channel. The Report on the Work of the Government summarizes China’s work over the past year and outlines the prospects for the coming year. Its English translation is often highly concerned both domestically and internationally, making it an important text for foreign publicity. Based on the theory of Eco-translatology, this study takes the English version of the Report on the Work of the Government (2023) as an example to explore how to highlight cultural confidence and achieve communicative purposes in the translation of foreign publicity represented by political documents. It is found that translators often employ translation strategies, such as free translation, addition, omission, combination and annotation to realize the adaptive selection of translation in linguistic, culture and communication, facilitating full interaction between the source and target cultures, thereby enhancing the international influence and dissemination power of Chinese discourse.

Analysis of Adjacency Pairs of Beckham’s Interview

Conversation is a vital tool in communication for communicating meaningful pieces of interactions. Adjacency pairs are often seen as fundamental units in conversational organization. The form and purpose of a specific pair component, as well as the context beside the stage of the conversation, all play essential roles in determining the meaning and function of an utterance. Each pair has special intended meaning, purpose and function which cannot be fully understood without relying on the context at which the adjacency pairs appear. The present study tends to focus on adjacency pairs within sports interviews with the aim of studying these pairs pragmatically since defining the underlying expectations on which the regularities are founded is difficult. The study also aims at examining the adjacency pairs included in the exchanges between the TV interviewers as well as the footballers, finding out the communicative purposes behind the adjacency pairs usage that the player wishes to transmit when being interviewed. The method used for analysis is a mixed one (quantitative and qualitative) to analyze the latest interview for the player. The qualitative analysis examines the content of the utterances descriptively and the quantitative analysis relies on a table, under the interview, that shows the rates of the types of adjacency pairs. So, the selected interview is analyzed in terms of number, types, frequency and distribution of adjacency pairs. The adopted model is an eclectic one which composes Cook's (1989) model of Adjacency Pairs, Van Dijk's (2006) model of Context and Grice's (1975) model of Cooperative Principles.

POSTCOLONIAL READING OF WOLE SOYINKA’S THE LION AND THE JEWEL AND JEAN PLIYA’S LA SECRÉTAIRE PARTICULIÈRE

In literary criticism, both the context and the content of a given text; speech, graph, image, or picture are essential. It is the totality of these two elements that pave the way for a better understanding of any given text. Hence, since the purpose of every communication or speech act is comprehension, this study examines the stylistic profile of Wole Soyinka and Jean Pliya in The Lion and the Jewel (1964) and La secrétaire particulière (2001) respectively. The study adopts the French ‘explication de texte’ technique as its methodology to carry out a textual analysis of the two selected plays. As a theoretical framework, the study uses Edward Said and Homi Bhabha’s Postcolonial theory which interrogates the effects of the interactions between the centre and the margin with the view to reconstructing the worldview on matters of history, race, identity, and culture. Findings reveal that in resisting colonial domination and imposition, the two African playwrights take advantage of linguistic manipulations in the composition of their literary texts. With the application of transliteration, direct translation, proverbs, figures of speech, allusions, lexical borrowing, and grammatical and phonemic corruption, the writers are able to foreground their intention to post-colonialize and africanize their literary works.