Purpose Of Visit Research Articles

유튜브 관광 콘텐츠 및 유튜버 속성이 관광지 이미지 및 행동의도에 미치는 영향

Nowadays, YouTube serves not only as a video platform but also as a search engine for online content, providing its viewers with diverse forms of communication and information. The recent and rapid growth of information communication technology has also significantly impacted the tourism industry. Notably, YouTube has emerged as a prominent and burgeoning platform for the creation and dissemination of tourism-related content. This study aims to examine the impact of YouTube tourism content and YouTuber attributes on tourists' destination images and behavioral intentions, specifically focusing on Mongolia, a destination that captures the attention of Koreans but remains relatively unknown. To this end, a sample of 250 adults, who watched Mongolian YouTube videos, was collected using a non-probability sampling method. The analysis revealed that YouTube tourism content and YouTuber attributes had positive influences on cognitive and affective destination images. Furthermore, the cognitive and affective destination images showed significant positive effects on recommendation intentions and visit intentions. Resultingly, all hypotheses suggesting the positive effects of YouTube tourism content and YouTuber attributes on tourists' destination images and behavioral intentions were supported. This study provides meaningful academic implications by contributing to the underdeveloped field of Mongolian tourism research and offers practical insights for the creation and delivery of tourism marketing content via YouTube.

체험형 전시 콘텐츠의 프레즌스 경험과 효과에 관한 연구

This study examined the Presence experience, resulting effects, and re-viewing intentions of visitors to experiential exhibition content. For this purpose a survey was conducted targeting 246 visitors to experiential exhibition content based on Hyecho's travel story and SilkRoad cultural heritage. As a result of the survey, understanding and interest in the content material and similar exhibition viewing experience did not affect Presence experience. In addition the higher the Presence experience of exhibition content, the greater the awareness and emotion that is the effect of Presence. And among the effects of Presence, emotion had a positive effect on revisiting intentions. Therefore, it was confirmed that future experiential exhibition contents require planning, production, and exhibition that allow users to experience Presence.

Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores

ABSTRACT The future of retailing takes consumers to the metaverse. Yet, how these novel shopping experiences will look and feel remains largely unknown. Experts predict immersive metaverse shopping experiences will help build even deeper connections with customers. We conducted a virtual reality (VR) experiment (N = 127) into the effect of metaverse fidelity on consumer responses to shopping (vs. browsing) for groceries in a virtual retail store. Our results suggest that metaverse fidelity has no general effect on consumer responses. However, after browsing the VR supermarket, repeat store visit intentions of male customers were significantly lower in the high (vs. low) fidelity condition, whereas female customers responded positively. This finding suggests fidelity to generate goal-specific responses that are also contingent on customers’ gender, underscoring the contextual sensitivity of consumer responses in future metaverse shopping experiences.

Understand the Chinese Z Generation consumers’ Green hotel visit intention: An Extended Theory of Planned Behavior Model

In the context of growing environmental concerns and a shift towards sustainable tourism, understanding the behaviors of younger generations, particularly Generation Z, becomes crucial for the hotel industry. This study investigates the intentions of Chinese Generation Z consumers to visit green hotels, using an extended Theory of Planned Behavior (TPB) model incorporating multi-dimensional green perceived value. A questionnaire survey with 436 participants was conducted, and structural equation modeling was employed for data analysis. The study reveals that Functional value significantly shapes the inclination towards green hotels among Chinese Generation Z. Emotional value and Subjective norms also positively influence visit intentions, whereas social value, although not a significant driver, provides insights into the distinct nature of green consumption behaviors. This study's findings offer strategic insights for green hotel operators and policymakers to attract this demographic segment, emphasizing Chinese Generation Z consumers' unique preferences and values.

Impact of destination advertising on tourists’ visit intention: The influence of self-congruence, self-confidence, and destination reputation

This study aimed to develop and validate a theoretical model for examining how different types of destination advertising (abstract vs. concrete) affect tourists’ visit intention. The hypotheses developed in this study were validated through four scenario experiments. The results showed that abstract destination advertising increased visit intention more than concrete destination advertising. Further, this study demonstrated that self-congruence is a mediator between destination advertising and visit intention. Destination reputation (good vs. average) moderates the effect of destination advertising on visit intention. When a destination has a good reputation, abstract destination advertising will lead to higher visit intention than concrete advertising. The relationships between the type of destination advertising and self-congruence and visit intention depended on tourists’ self-confidence. When tourist self-confidence is high, abstract destination advertising (vs. concrete) will lead to higher visit intention. The study findings have managerial and theoretical implications for destination advertising and precision marketing.

Pengaruh Electronic Word Of Mouth (E-WOM) Terhadap Minat Berkunjung Melalui Citra Destinasi Pada Wisata Taman Rekreasi Kota Bangkalan

The development of the use of internet and social media is an oppurtunity for a tourist destination to increase the visitors. Likewise with TRK tour which is said still have minimal visitors, therefore there is a need information containing a special specification of TRK to triggers visit intention to make visit such as the destination image that is through EWOM. The purpose of this research was to find out how much influence EWOM has on visiting intention through destination image on Taman Rekreasi Kota in Bangkalan. This research using quantitative research with survey method via questionaire. The data analysis technique used to prove the hypothesis was compiled using Path Analysis and using the Sobel Test. The results of this research show that (1) EWOM has a direct, significant effect on visisting intentions; (2) EWOM has a direct effect on destination image; (3) The destination image has no effect on visiting interest and is not significant; (4) EWOM has limited indirect effect on visiting intention through the destination image, the destination image is able to mediate the effect between the Electronic Word Of Mouth on visiting intention. The researcher can conclude that the use of Electronic Word Of Mouth can influence the visiting intention and destination image is able to mediate it, but the mediating variable does not have much influence on the visiting intention.

The Relationship between Service Quality, Satisfaction and Image on Revisit Intentions in Standard Inpatient Class Patients at Rumah Sakit Umum Pusat Surakarta

This study aims to determine the relationship between the quality of inpatient services, satisfaction and image on the intention to re-visit standard inpatient class patients at Rumah Sakit Umum Pusat Surakarta (RSUP Surakarta). RSUP Surakarta is one of 14 hospitals designated as a Hospital Organizing the Standard Inpatient Class Trial. Repeat visits to standard inpatient class organizing hospitals are very important because they can increase the BOR (Bed Occupancy Rate) value. This research is quantitative research with a cross-sectional study design. The number of respondents was 93 people and were patients who had been hospitalized at the RSUP Surakarta inpatient service at least once. Data collection using a questionnaire with self-report. Data processing uses SPSS and SEM PLS (Structured Equation Model Partial Least Square). The results of this research are that service quality has a relationship with intention to revisit (p-value 0.029). Service quality has a relationship with satisfaction (p-value 0.005). Service quality was found to have a relationship with image (p-value 0.005). Satisfaction was found to have a relationship with image (p-value 0.005). Satisfaction was found to have no relationship with revisit intention (p-value 0.098). Image was found to have a relationship with revisit intention (p-value 0.004). Service quality was found to have a relationship with repeat visit intention through image (p-value 0.027). Satisfaction was found to have a relationship with intention to revisit through image (p-value 0.008). Keywords: service quality, satisfaction, image, intention to revisit, hospital

Behavioral Intention in Domestic Heritage Tourism—An Extension of the Theory of Planned Behavior

Heritage tourist attractions are important in the diversification of tourism product offers for any competitive tourist destination. The current status of domestic heritage tourism in Kenya remains under-researched leaving many critical areas of interest requiring more research attention and redress. These needs also have to be examined in the Kenyan domestic heritage tourism context with a view to creating and satisfying higher demand for tourists. This research expands the widespread theory of planned behavior (TPB) by adding motivation and perceived safety and security as predictors of visit intention. In total, 802 respondents filled out the structured questionnaire, of which 693 questionnaires (86%) were found to be valid. The findings of this study validated the TPB with respect to heritage visitation in a domestic tourism context. It was further established that the expanded TPB model and its variables were applicable and more efficacious in directly predicting visit intention to historical heritage attractions. These results reveal the key determinants of the willingness of domestic tourists to visit historical heritage sites. Destination marketers and managers should endeavor to enhance the five psychographic aspects considered in the current study, in order to cultivate higher intentions towards visiting historical heritage sites among domestic tourists.

Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model

In the context of the COVID-19 pandemic, it is evident that pandemics entail significant and far-reaching economic and psychosocial consequences globally. This study seeks to examine the psychological impact of the fear of pandemics on the tourism sector by investigating the relationship between the Fear of COVID-19 and hotel visit intentions. Employing a multiple mediation model, we aim to enhance our understanding and specifically focus on the mediating roles of tourism based risks (destination risk, health risk, and travel risk) and purchase-based risk perception in a pandemic situation. The study draws on quantitative data obtained from travelers through a structured questionnaire. The findings reveal that, although fear of COVID-19 heightens tourism based risks and purchase-based risk perceptions, it concurrently diminishes hotel visit intentions. The authors propose a model to guide hotel managers and provide a concise summary of practical and strategic recommendations. It is noteworthy that the impact of the fear of COVID-19 on hotel service purchase intention, mediated by risk perception and various travel risk types, remains underexplored in the existing literature. Hence, the authors present a model that is particularly relevant for hotel managers, compressing practical and strategic insights.

Effect of customers’ subjective knowledge on accepting ESG (environmental, social, governance) activities in the hospitality industry

ABSTRACT Research on the adoption of environmental social governance (ESG) activities from a customer perspective has been rarely conducted in the hospitality literature. Hence, applying learning process theory, this paper aims to examine how customers’ subjective knowledge of ESG affects their perceived ESG benefits through awareness, which in turn, influences their visit intention. Through one preliminary study and two studies, this work confirms the mediation of awareness and perceived ESG benefits in the relationship between subjective knowledge and visit intention. The findings highlight the importance of developing marketing strategies to inform and educate customers about ESG better.

Building relationships on Instagram: Enhancing customer engagement and visit intentions in restaurant

The study examines how Instagram interactions impact customer response in the restaurant context using the Stimulus-Organism-Response (SOR) framework. It explores how interactions on Instagram influence customers' intention to visit a restaurant, online engagement (OEG), and customer involvement (CI). The study highlights the significance of Instagram as a platform for effective interaction and relationship-building with customers, emphasizing its role in the hospitality industry. The study focuses on restaurant pages on Instagram, utilizing structural equation modeling to analyze data from a sample of 242 Instagram users in Turkey who are restaurant customers. The findings reveal that social media (SM) interactions are positively and significantly related to OEG, CI, and visit intention (VI). Furthermore, the results suggest that OEG and CI mediate the relationship between social media interactions (SMI) and VI, supporting the hypotheses concerning the indirect relationships between these variables. This research contributes to understanding SM dynamics and provides insights for restaurant marketers to enhance customer engagement and drive business growth.

Co-Creating Innovative Tourism Experiences: Towards an Integrative Framework

Co-creation centralizes tourists’ role in creating value that results from the interaction with other destination stakeholders and the physical environment. However, the practices and procedures that motivate tourists and tourism service providers to tourism experiences have not been clearly understood. This paper explores the impact of resource utilization and co-creation on tourism experience using the concepts of the resource-based view (RBV) and service-dominant logic (S-D logic) to develop specific hypotheses about the mediating role of co-creation for resource utilization and radical and incremental innovation. The hypotheses were tested using structural equation modeling (SEM) with multi-sample data from tourists and service providers. The neural network model was also employed to predict the relevant ranks of significant predictors of tourism experience. The results show that co-creation significantly influences innovation in the tourism sector. Co-creation is found to mediate the relationship among resource and innovations dimensions. These results could be used to design the co-creative and innovative tourism strategies that could manage and grow tourist experience online because of its effect on brand advocacy and visitor intention.

Restrições à visitação em parques naturais municipais no polo amazônico de turismo

"Over the last few years, tourism and leisure have been phenomena associated with the use of free time and, therefore, are commonly approached jointly. However, when it comes to visiting tourism and leisure in municipal natural parks, there are several possibilities of analysis, one of which is from the perspective of the theory of restrictions. The objective of this study on tourism is to analyse the restrictions on visits to the Amazon Tourism Pole, in Presidente Figueiredo (AM), from the perspective of residents and non‑residents. The research techniques used were descriptive and quantitative analysis carried out with the population of visitors to the Natural Parks in the Municipalities Galo da Serra, Orquídeas and Urubuí, with a non‑probability of 400 respondents. An analysis of samples plus application of the t test of non‑independent variables were made based on Veal (2011), describing perceived restrictions on the visit and the intention of a new visit. The results are that there are restrictions overcome on the visit, such as: lack of skill, interest, company, money, security and legal permission. That said, management recommendations are made. "

Importance of Art Museum and its Influence on Behavioral Intention of Visitors

This study aimed to investigate the importance of art museum and its influence on behavioural intention of visitors. Well-structured questionnaire directed at two hundred visitors who were willing to participate in the study was used to gather data for analysis. Data was analyzed descriptively through tables, charts and inferentially through Chi Square and Pearson correlation. Results revealed that “I gained new knowledge from my experience visiting art museum” had the highest mean value (4.21) of perception about art museums. Also, the visitors were willing to visit more art museums and they were satisfied with the art museum visited. Furthermore, hypothesis revealed that there is a significant relationship between satisfaction of the visitors and their behavioural intention towards art museums. Therefore, art museums should be promoted more since they serve as educative and entertaining means of promoting knowledge or art exhibits and local culture of the populace. Keywords: Art, Museum, Perception, Visitors, Satisfaction Journal Reference Format: Ajayi, J.B. (2024): Importance of Art Museum and its Influence on Behavioral Intention of Visitors. Humanities, Management, Arts, Education & the Social Sciences Journal. Vol. 12. No. 1, Pp 23-30. www.isteams.net/humanitiesjournal. dx.doi.org/10.22624/AIMS/HUMANITIES/V12N2P3

Modelling Indians’ visit intentions to Ram Mandir: implications for temple committee and tourism policymakers

Modelling Indians’ visit intentions to Ram Mandir: implications for temple committee and tourism policymakers

Opportunities, challenges and implications of medical tourism development in Hong Kong

AbstractThis study revealed two different sets of push and pull factors affecting the medical travel decision process of two groups of mainland Chinese to Hong Kong, including potential and experienced medical tourists. The relations between identified factors and their willingness of personal visit and recommendation were also investigated. Regarding the recommendation intention, interpersonal acquisition and personal needs satisfaction are mostly considered by travelers in psychological level while recognized high medical reception capacity and quality are also prioritized in the pull aspect. However, local medical service constraints, perceived quality of medical experience shaped by healthcare suppliers, and destination attributes determine the two groups' responses to personal visit intention. Besides, the advantages of developing medical tourism in Hong Kong are implicated as can‐be‐perceived unique cultural attribute, mass tourism fame as medical tourism development basis, and reputation for high‐quality care formed with unintentional or deliberate promotion from third parties and various marketing channels.

The role of spiritual destination image in mediating attachment to virtual tours and social media promotion on return visit intentions

This study intends to evaluate the role that spiritual destination image plays in mediating the effects of attachment to virtual tours and the promotion of spiritual destinations through social media with the intention to revisit spiritual places in Bali. The research primarily examines individuals who have participated in tourism-related endeavors and visited spiritual destinations in Bali. A purposive selection strategy was used to choose a sample size of 160 tourists for the study. The analytical methodology employed in this study involves the utilization of Path Analysis, specifically implementing Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study found that emotional attachment with virtual tours improves the spiritual destination's image and intention to revisit. The impact of social media promotion on the perception and intention to revisit a spiritual place has been found to be substantial and beneficial. Furthermore, the portrayal of the spiritual destination has a notable and favorable impact on an individual's propensity to partake in subsequent visits. Furthermore, the image of a spiritual destination is able to mediate attachment to a virtual tour and social media promotion with the intention to revisit partially. Hence, it is imperative for managers overseeing spiritual destinations in Bali to consistently devise virtual tour models and employ social media promotions to enhance the image of these spiritual destinations. This strategic approach aims to augment tourists' inclination to visit such destinations, thereby fostering sustainable tourism practices in Bali.

Camera to Compass: Unravelling the Impact of Travel Vlogs on Tourist Visit Intentions

Camera to Compass: Unravelling the Impact of Travel Vlogs on Tourist Visit Intentions

Exploring the impact of metaverse tourism experiences on actual visit intentions: An integrated model of presence, the Technology Acceptance Model, and the Theory of Planned Behavior

AbstractThis study seeks to understand the impact of tourist experience of the metaverse on users' actual visit intentions by proposing an integration of the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), using the construct of Presence. We developed a questionnaire‐based experiment in which 478 responses were collected via an online survey to achieve the objectives of the study. Structural equation modeling was used to test the relationships among the proposed constructs. The results indicate that presence is positively associated with perceived ease of use, perceived usefulness, and attitude, respectively. In addition to the relationship between perceived ease of use and attitude, six other hypotheses within the model that merged TAM and TPB were statistically supported. Furthermore, the implications and recommendations based on the results are valuable contributions to the development of metaverse tourism.

The Role of Social Media Influencers in Increasing Tourists’ Visit Intention in Indonesian Marine National Park

This study aims to determine the role of influencers in encouraging tourists' desire to visit the Indonesian Marine National Park. This research will measure the influencer's source characteristics and subjective norms influencing attitudes toward marketing communication and risk perception. Finally, it will investigate the effect of risk perception on tourists' visit intention. 190 respondents of consumers familiar with tourism influencers serve as the data for the analysis of covariant-based SEM. This research finds that source characteristics and subjective norms positively influence attitudes toward marketing communication. Attitude toward marketing communication does not affect the perceived risk of consumers. Otherwise, the perceived threat does not affect consumer visit intention. Implications and further research are provided.