Purchase Satisfaction Research Articles

Pengaruh Quality of Performance, Harga dan Desain Produk terhadap Kepuasan Pembelian Sepatu Brand Lokal Ventela di Kalangan Mahasiswa UINSU

The purpose of this study was to determine the effect of quality of performance, price and product design on the satisfaction of purchasing Ventela local brand shoes among UINSU students. Quantitative research is used in this research strategy. The major data utilized in this investigation came from questionnaires. 100 students of UINSU who were Ventela shoe users or customers participated in this study. Purposive sampling was the method of sampling that was utilized. Multiple linear regression analysis using SPSS version 16 was the strategy employed in this investigation. The independent factors in this study include product design, pricing, and performance quality. The dependent variable is customer satisfaction with Ventela local brand shoes. The findings indicated that there was a relationship between product design and purchase satisfaction as well as a relationship between pricing and buy satisfaction.

Role of Consumer Satisfaction as a Mediating of Effect Halal Labels, Brand Image, and Price on Purchasing Decisions

Consumers make judgments about what to buy by looking for, offering, assessing, and spending money on goods and services that they believe will meet their requirements. Purchasing decisions are to buy the brand they like from various available alternatives. Currently, business competition is very tight, especially in companies that produce products. Price perception is very important. The purpose of this study is to determine how price, brand perception, and halal labelling affect consumers' decisions to buy. consumer satisfaction as a mediating factor of Wardah cosmetic products. Research is designed as explanatory research. The study population was people who wore and had used cosmetics from Wardah, with 100 responders serving as the sample. The Partial Least Squared Structural Equation Modeling Method was used to gather data. The findings demonstrated that factors that mediated consumer pleasure in purchasing decisions were not halal labeling, brand image, or price. Purchase decisions are positively and significantly impacted by consumer satisfaction. Purchaser satisfaction can be a mediator that influences pricing for purchasing decisions, but kosher labels and brand image are not significant. Managerial implications of marketing and branding strategies such as halal label management, brand image development, and pricing strategies such as competitive pricing.

Pengaruh Penilaian Produk, Harga dan Promosi Online terhadap Keputusan Pembelian pada PT. Lazada Indonesia

The objective of this research is to objectively determine how customers of PT. Lazada Indonesia influences their decisions to buy goods through pricing, prices and online promotions. According to the terms posted by Lazada Marketpalace users, participants in the study had to be at least eighteen years old, and the study used a non-conjectural sampling method. To collect data, a questionnaire was used. To test the hypothesis, validity, descriptive analysis, classical hypothesis, Linear regression analysis, and T Test. The research results show that various components, including product quality, price, and online promotions, greatly influence purchase satisfaction.

Analisis Sistem Antrian pada Proses Pelayanan Konsumen di Warung Ayam Geprek Najwa Menggunakan E-WOM

This study aims to determine the effect of e-Wom, food quality and service quality on Purchase Satisfaction at Najwa geprek chicken stall. This research method was quantitative through an online questionnaire with a total of 145 respondents. The data used for the analysis of this queuing system is primary data, which is in the form of customer arrival time data and service time data (server), for time measurement carried out using the help of a stopwatch. The results of data analysis showed that the enthusiasm of Rantauprapat residents towards Najwa geprek chicken stall was very high, this made Najwa geprek chicken stall does not empty of visitors, resulting in queues

The antecedents and consequences of post-purchase dissonance among tourists purchasing souvenirs: The moderating role of gender, age, and time elapsed

Souvenirs are found to significantly contribute to the revenues of tourist destinations. In this vein, there have been studies that examine tourist attitudes and motivations in relation to souvenir purchase decisions. It was observed that sometimes souvenir purchases lead to post-purchase dissonance (PPD), which in turn leads to disappointment. However, the literature pertinent to the examination of the relationship between souvenir attributes and souvenir purchase satisfaction through the lens of cognitive dissonance theory is scant. Further, there have been no studies examining the link between souvenir attributes and other critical managerial outcomes. This study aims to examine these relationships and contribute to the body of knowledge about these relationships. Further, the study also intends to examine the mediating role of PPD in the relationship between souvenir attributes and souvenir repurchase intention and destination revisit intention. In addition, the study aims to investigate the moderating effects of tourist gender, age and time elapsed with the souvenir in the above proposed relationships. This is done by applying the theory of tourism consumption systems (TCS). The results suggest that only two out of five souvenir attributes, collectability, and store attributes are positively related to post-purchase dissonance and collectability and functionality are positively related to souvenir purchase satisfaction. Additionally, the mediating effect of post-purchase dissonance was significant for collectability and store attributes. Further, age and time elapsed partially moderated the hypothesised relationships, while gender did not. Moreover, the study findings have significant implications for destination managers and academicians interested in developing strategies for souvenir marketing.

The Effect of Experiential Marketing, Customer Perceived Value and Brand Image on Customer Satisfaction

The development of the food and beverage business in recent years has attracted great interest among young people. The profits obtained are quite large and can apply creativity in innovating with the latest developments and changes in consumer interests. This research aims to analyze the influence of experiential marketing, customer perception value, and brand image on customer satisfaction. The independent variables used in this research are experiential marketing, customer perception value and brand image, while the dependent variable in this research is purchase satisfaction. This research uses a causal quantitative approach. Data collection was carried out by distributing questionnaires to 100 respondents who had purchased Mixue. The question items for all variables were proven to be valid and reliable. The results of this research are that experiential marketing has a positive and significant influence on customer satisfaction. The value perceived by customers also has a positive and significant influence on customer satisfaction. Brand image does not have a significant influence on customer satisfaction.

Shaping Smartphone Purchase Decisions with Brand Image Analysis, Product Quality, and Compelling Prices

This study aims to determine the influence of brand image, product quality and price on smartphone purchase decisions and also to find out and analyze the most dominant factors affecting Smartphone Purchase Satisfaction. In this study using a population of 9989 consumers according to PT. Bangga Teknologi Indonesia by using the Slovin formula obtained a sample of 100 respondents, the data analysis technique used is a quantitative associative method with a verifiative approach. The series of tests carried out are validity and reliability tests, classical assumption tests, simple linear regression analysis for simultaneous testing. The results prove that brand image has a positive and significant effect on smartphone purchase decisions that based on multiple generation tests of brand image, product quality and price simultaneously have a significant effect on purchasing decisions.

Meningkatkan Kepuasan Konsumen melalui Consumer Taste Perception terhadap Keputusan Pembelian Ulang pada UMKM Kuliner di Kota Bandung

<em>The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover. This research aims to analyze efforts to increase purchase satisfaction in the culinary sector in the city of Bandung based on consumer taste perceptions of purchase satisfaction which have an impact on repeat purchase decisions. The results of this research prove that consumer taste perception has a significant effect on purchase satisfaction. Apart from that, consumer taste perception has quite an influence on repurchase decisions, while purchase satisfaction has a significant influence on repurchase decisions. Consumer taste perception was found to have an indirect influence on purchasing decisions through purchase satisfaction. Overall, the results of this research indicate that consumer taste perception is able to influence repurchase decisions, both directly and indirectly through purchase satisfaction.</em>

뷰티인플루언서 특성과 콘텐츠 속성이 구매제품선택과 구매만족도에 미치는 영향

뷰티인플루언서 특성과 콘텐츠 속성이 구매제품선택과 구매만족도에 미치는 영향

Pengaruh Kualitas Produk, Harga Dan Keamanan Layanan Pelanggan Terhadap Kepuasan Konsumen Di Tik Tok Shop Di Rantauprapat

Research that aims to determine the effect of product quality, price, and customer service security on customer satisfaction on the Tiktok Shop application in rantauprapat. is the result of quantitative research, which aims to answer questions about the effect of product quality, price, and customer service security on customer satisfaction on the tiktok shop application. the research method I used was quantitative research using the survey method. In sampling using google form or questionnaire with 100 respondents. data collection techniques using a questionnaire processed using SPSS version 23. Data analysis using multiple linear regression. The results showed that product quality (X1) did not have a positive effect on the Consumer Satisfaction variable at tik tok shop. Then the significant value of the t value is 1.532 < t table 1.987, this means that the variable effect of product quality does not have a positive effect on the Consumer Satisfaction variable. Then the significant value is 0.129 < 0.05, which means that the variable effect of product quality is not significant on the Consumer Satisfaction variable, Price (X2) The calculated t value is 4.287> t table 1.987, this means that the price variable has a positive effect on the purchase satisfaction variable. Then the significant value is 0.00 <0.05, which means that the Price variable has a significant effect on the Consumer Satisfaction variable, customer service security (X3) The calculated t value is 2.407> t table 1.987, this means that the service security variable has a positive effect on the Consumer Satisfaction variable. Then the significant value is 0.018 <0.05, which means that the significant variable between security and purchasing decisions on the tik tok shop, has an effect on consumer purchasing decisions in the TikTik Shop application. Research shows that the variables influence product quality, price, security services on customer satisfaction at the Tik Tok shop.
 Keywords: Product Quality, Price, Security Services, Consumer Satisfaction

Factors determining shopping and selection of retail store outlets, A study

Retail business is in the limelight nowadays. Not only are their margins getting bigger but also are the sizes of the outlets. To intrude into the retail industry a questionnaire was designed wherein the following questions were asked. First of all the factors that drive customers to shop at certain and particular stores over others in the retail industry of Goa were looked into. Secondly, if there was any correlation between store digitization and consumer buying satisfaction. Thirdly, if there was any correlation between consumer buying behavior and brand loyalty. And lastly if there was any correlation between retail discount and consumer footfall. The findings were as follows: nearness to the residence was ranked number 1, followed by quality of the product, assortment of merchandise, ambience, discounts given and knowledgeable staff in the store. A low level of correlation existed between digitalization and consumer buying satisfaction, a high level of correlation existed between consumer buying behavior and brand loyalty and a high correlation existed between retail discount and store reputation.

Analysing the Impact of Perceived Risk, Trust and Past Purchase Satisfaction on Repurchase Intentions in Case of Online Grocery Shopping in India

The Indian online grocery market has been propelling since last few years. The size of online grocery market in 2020 was estimated as $2.9 billion and it is further anticipated to reach at the compound annual growth rate (CAGR) of 37.1% during 2021 to 2028. Companies such as Amazon, Flipkart grocery, BigBasket, Grofers and Jiomart have been coming up with new attractions for consumers such as providing timely no contact delivery, accepting various digital modes of payment and offering several discounts which have fascinated consumers towards buying their regular grocery from various online platforms. Corona virus has also fuelled up the safety concerns of people; due to which a large section of the citizens are working from home and are dependent on the online platform for various purposes including grocery shopping. This has provided several growth opportunities to the online grocery market. This research investigates about the purchase behaviour of customers towards online grocery shopping. The study aims to understand the purchase behaviour of e-grocery shoppers of India and to examine the association between satisfactions with online purchase, trust on online grocers, perceived risk and online repurchase intention of grocery items. The study uses primary data collected from 555 online grocery buyers. The findings of the study indicate that online customer satisfaction is a significant factor that influences repurchase intentions of online grocery shopping. Perceived risk negatively influence trust as well as repurchase intentions. Trust is found to be a mediating factor between shopping satisfaction and repurchase intentions. The study also builds and tests an online customer behavioural model with actual purchasing behaviour and identifies the continued presence of perceived risk, shopping satisfaction and trust in grocery e-retailing.

PENGARUH KUALITAS INFORMASI DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PADA SITUS BELANJA ONLINE SHOPEE

The observe aims to have a look at The effect Of information pleasant And carrier excellent On client delight And Repurchase aim On on-line store websites In Shopee for patron Shopee in Indonesia. The sampling approach used in this look at is nonprobability sampling, specifically the purposive sampling technique. The range of sampling used in this observe consisted of a 170 respondents aged 18-26. The approach of amassing statistics the use of survey technique. The analytical tool utilized in the SEM (structural equation version) with the AMOS 22 application program. The result shows that information quality has a effective and enormous impact on Repurchase purpose. Carrier first-class has a fine and good sized impact on Repurchase purpose. Purchaser satisfaction has a fantastic and substantial impact on Repurchase aim. Information best has a positive and significant impact on patron pride. Service first-rate has a effective and enormous effect on client pleasure. Client satisfaction mediates statistics first-class with Repurchase aim. Client satisfaction mediates carrier nice with Repurchase intention. 

The Influence of Brand Image on Purchasing Decisions on IM3 Cellular Card User in Gorontalo

Currently, competition in the telecommunications operator (provider) business is very tight, this requires that every company or operator (provider) that issues various cellular cards compete with each other to win the competition. One of the basic advantages over the competition is the increasing number of customers who use the wrong card issued by the cellular phone company, assuming that the old customers do not switch to other cellular cards. The purpose of this study was to determine the impact of the Influence of IM3 Cellular Card Brand Image on Purchasing Satisfaction in Gorontalo. The analytical method used is path analysis or path analysis. Based on the results of this study, the first hypothesis proposed says that brand image (X) which consists of brand associations (X1), brand association support (X2), strength of brand associations (X3) and uniqueness of brand associations (X4) simultaneously has a positive effect and significant impact on purchasing decisions. Because competition is so fierce, the various attributes that have become IM3's brand image may change. As a result, the company, PT. Indosat.Tbk, should be able to keep it. This is in preparation for filtering out the fierce competition. Where there are many providers who, by bringing up the program as a type of offering that could happen, can displace the IM3 cellular card's brand image. In this study, brand association is a subvariable with little effect on purchasing decisions, so it is an opportunity for improvement.

베이비붐 세대 골프참여자의 골프용품 구매결정요인이 구매만족과 브랜드충성도에 미치는 영향

The purpose of this study is to investigate the effect of purchase decision-making factors of baby boom generation golf participants on purchase satisfaction and brand loyalty. By doing so, we intend to provide empirical evidence to establish a differentiated marketing strategy that can appeal to consumers’ rational consumption decisions and satisfy consumers’ needs and purchase intentions. To achieve the purpose of the study, a survey was conducted on 261 baby boomers who had experience purchasing golf equipment. In addition, a convenience sampling method among non-probability sampling methods was employed. For data analysis, this study conducted frequency analysis, reliability analysis, and correlation analysis using SPSS 22.0 Ver. Structural equation modeling analysis was also performed after confirmatory factor analysis using AMOS 22.0 Ver. The results of this study are as follows. First, purchase decision-making factors were found to have a positive (+) effect on purchase satisfaction. Second, purchase decision-making factors were found to have a positive (+) effect on brand loyalty. Third, purchase satisfaction was found to have a positive (+) effect on brand loyalty. Fourth, purchase satisfaction was found to mediate the relationship between purchase decision-making factors and brand loyalty.

The Impact of Servicescape in the COVID-19 Era on Brand Image, Purchase Satisfaction, and Purchase Intention

The Impact of Servicescape in the COVID-19 Era on Brand Image, Purchase Satisfaction, and Purchase Intention

Revisiting the Differential Centrality of Experiential and Material Purchases to the Self: Replication and Extension of Carter and Gilovich (2012)

Carter and Gilovich (2012) investigated the centrality of experiential and material purchases to the self and concluded people have stronger associations with their experiential than their material purchases. In a pre-registered experiment with a US American Amazon Mechanical Turk sample, (N=743), we successfully replicated their Studies 3A, 3B, 3C, and 5. Experiential purchases were perceived as more reflective of true-self than material purchases for both self (d=0.65[0.57,0.73]) and for strangers (d=0.88[0.80,0.96]), and that when meeting a new person, information about experiential purchases was considered to be more insightful (d=1.13[1.04,1.22]), useful (d=1.14[1.05,1.23]), and fun to talk about (d=1.96[1.83,2.08]) than material purchases. Self-concept was more strongly associated with experiential purchases than with material purchases (d=0.39[0.25,0.54]), and that there was a negative association between experiential purchase satisfaction and the willingness to exchange memory (r=-.34[-.43,-.24]) (all effects above were p<.001). We added an extension examining change in evaluations of material and experiential purchases over time and found that current evaluations were more negative than past evaluations, yet to a lesser extent for experiential compared to material purchases. Materials, data, and code are available on: https://osf.io/v2w5h/

Effect of Price Discounts on Consumer Purchase Satisfaction (Study at Indomaret Majene Branch)


 The purpose of this study is to determine the effect of discounted prices on Customer Purchase Satisfaction at Indomaret Majene Branch.This research was conducted at Indomaret Majene branch, Majene Regency, namely the researcher wanted to know howabout influencediscounted prices for Customer Purchase Satisfaction Indomaret Majene BranchThe data analysis technique used is a simple linear regression test. The results showed that the price discount variable had a positive and significant effect on the consumer purchase satisfaction variable at the Majene branch of Indomaret.

THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY, AND PRICE ON THE DECISIONS TO PURCHASE AT NIM SHOP AND ITS IMPACT ON THE SATISFACTION OF CUSTOMER

This research aims to determine the influence of Digital Marketing, Product Quality, and Price on Purchasing Decisions with Consumer Satisfaction as an Intervening Variable. The population was the people of Palu who shop at Nim Shop. Type of the research was explanatory research using a quantitative approach with a total sample of 100 respondents. The data analysis technique used Partial Least Square (PLS) with the sampling technique applied the Structural Equation Modeling (SEM) method. The results of the research show that digital marketing has a significant influence on purchasing decisions; Product quality has a significant influence on purchasing decisions; Prices have a significant influence on purchasing decisions; Purchase decisions have a significant influence on purchase satisfaction; Digital marketing has a significant influence on purchase satisfaction; Product quality has a significant influence on purchase satisfaction; Price has a significant influence on purchase satisfaction; There is no direct influence of digital marketing on purchase satisfaction through purchasing decisions; The direct influence of product quality on purchase satisfaction through purchasing decisions; The direct influence of price on purchase satisfaction through purchasing decisions.
 
 Keywords: Digital Marketing, Product Quality, Price, Consumer Satisfaction, Purchase Decision

Generalized fuzzy sets and their applications in purchase satisfaction, personnel posting and disease diagnosis

Generalized fuzzy sets and their applications in purchase satisfaction, personnel posting and disease diagnosis